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Exam 12: Managing Marketing Channels and Supply Chains

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Question 121

Multiple Choice

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Cross-docking is most closely related to __________.

A) efficient supply chains
B) intermodal transportation
C) responsive supply chains
D) reverse logistics
E) exclusive distribution

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Question 122

Multiple Choice

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Franchising is one form of a(n) __________.

A) corporate vertical marketing system
B) horizontal marketing system
C) administered vertical marketing system
D) wholesaler-sponsored voluntary system
E) contractual vertical marketing system

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Question 123

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All of the following are buyer requirements for choosing a marketing channel EXCEPT:

Several artists in Charleston,South Carolina,have created an arrangement to sell their paintings.They have set up an art gallery in downtown Charleston so tourists and art lovers can look at their paintings and buy the ones they like.Each artist takes a turn acting as the sales clerk at the gallery.In terms of the marketing channel,the artist who is on duty in the gallery is acting as a(n) __________.

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Extending credit to customers would be an example of a __________ function.

Walmart is a channel captain because of its strong image,number of outlets,and purchasing volume.The source of Walmart's power is its

Which of the following statements describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Figure 12-4 -Figure 12-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

__________ is any intermediary between a manufacturer and end-user markets.

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailers in select cities in the United States?

In the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

A marketing channel intermediary that purchases merchandise for resale at retail outlets would be engaging in a(n) __________ function.

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) information; (2) convenience; (3) __________; and (4) pre- or postsale services.

When Callaway opened its "online" store,it wanted to be very careful not to ruin the good relationship it had with its loyal trade partners.To make sure this did not happen,Callaway

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems,(2) __________; (3) service-sponsored retail franchise systems; and (4) service-sponsored franchise systems.

Figure 12-2 -Intermediaries perform three basic functions.According to Figure 12-2 above,"A" represents a(n) __________.

An even more imprecise term than distributor,__________ can mean the same as retailer,wholesaler and more.

An administered vertical marketing system refers to a marketing system

Customers currently link to Cisco's website to configure,price,and order its networking equipment.Cisco then sends orders back out across the Internet to producers and assemblers including Celestica,Flextronics,Jabil,and Solectron.Products are built and tested to Cisco's standards,sometimes with procedures run remotely by Cisco.Most items are then drop-shipped to buyers,untouched by Cisco's employees.This is a description of Cisco's