Question 1

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

Accepted Answer

A)   Exclusive
B)   Selective
C)   Intensive
D)   Indirect
E)   Corporate

Question 2

Which of the following is an indirect business marketing channel?

Accepted Answer

A)   producer to retailer to business distributor
B)   producer to wholesaler to retailer to end-consumer
C)   producer to end-consumer to business distributor
D)   producer to retailer
E)   producer to business distributor to business customer

Question 3

Vertical conflict occurs among firms at the same level of the channel.

Accepted Answer

A) True 
 B)False

Question 4

A marketing channel which consists of one or more intermediaries is known as a(n)  ________ marketing channel.

Accepted Answer

A)   cyclic
B)   upstream
C)   looped
D)   direct
E)   indirect

Question 5

How can a company benefit through a just-in-time logistics system?

Accepted Answer

With just-in-time logistics systems, pro...

Question 6

Evaluate how public policy affects distribution decisions.

Accepted Answer

For the most part, companies are legally...

Question 7

What type of products are intensively distributed?

Accepted Answer

Convenience products and commo...

Question 8

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Accepted Answer

A)   limiting market complexity
B)   reducing control over the system
C)   expanding sales and market coverage
D)   decreasing marketing needs and costs
E)   minimizing mass customization of products

Question 9

Electronic data interchange (EDI) is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

Accepted Answer

A)   decreasing complexity of markets
B)   decreasing control over the system
C)   reducing opportunities for franchising
D)   lowering sales and market coverage
E)   minimizing publicity needs

Question 11

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

Accepted Answer

A)   equilateral
B)   vertical
C)   multitiered
D)   communal
E)   horizontal

Question 12

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

Accepted Answer

A) True 
 B)False

Question 13

Conflict which occurs among firms at the same level of the marketing channel is known as ________ conflict.

Accepted Answer

A)   multitiered
B)   horizontal
C)   vertical
D)   equilateral
E)   exterior

Question 14

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

Accepted Answer

A)   advertiser funded programming (AFP) 
B)   customer segmentation network (CSN) 
C)   brand content management (BCM) 
D)   partnership relationship management (PRM) 
E)   closed loop marketing (CLM)

Question 15

Which of the following is true of shipping goods via water transportation?

Accepted Answer

A)   Water transportation is an efficient way to ship perishable merchandise over long distances.
B)   Water carriers are highly flexible in their routing and time schedules.
C)   Water transportation provides in-transit services, such as the processing of goods en route.
D)   Water transportation is ideal when time is short and speed is needed.
E)   Water transportation is the slowest mode of transportation and the most affected by the weather.

Question 16

How have changes in technology and the growth of online marketing affected the design of marketing channels?

Accepted Answer

Changes in technology and the growth of ...

Question 17

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Accepted Answer

A) True 
 B)False

Question 18

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is true of changes in the organization of distribution channels?

Accepted Answer

A)   Developing new channels seldom causes conflict with a company's established channels.
B)   To remain competitive, product and service producers must use fewer marketing channels.
C)   The growth of the Internet threatens many "brick-and-mortar" companies with disintermediation.
D)   Companies have fewer channel-options today than they did in the past due to economic problems.
E)   Advances in technology have decreased the number of channels available to entrepreneurial firms.

Question 20

Producers use intermediaries because they create greater efficiency in making goods available to target
markets.

Accepted Answer

A) True 
 B)False

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following is an indirect business marketing channel?

Correct AnswerverifiedShow Answer

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Correct AnswerverifiedShow Answer

Vertical conflict occurs among firms at the same level of the channel.

Correct AnswerverifiedShow Answer

Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.

Correct AnswerverifiedShow Answer

Which of the following is true of changes in the organization of distribution channels?

Correct AnswerverifiedShow Answer

How have changes in technology and the growth of online marketing affected the design of marketing channels?

Correct AnswerverifiedChanges in technology and the growth of ...View AnswerShow Answer

Evaluate how public policy affects distribution decisions.

Correct AnswerverifiedFor the most part, companies are legally...View AnswerShow Answer

What type of products are intensively distributed?

Correct AnswerverifiedConvenience products and commo...View AnswerShow Answer

Conflict which occurs among firms at the same level of the marketing channel is known as ________ conflict.

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage of adding new channels in a multichannel distribution system?

Correct AnswerverifiedShow Answer

How can a company benefit through a just-in-time logistics system?

Correct AnswerverifiedWith just-in-time logistics systems, pro...View AnswerShow Answer

A marketing channel which consists of one or more intermediaries is known as a(n) ________ marketing channel.

Correct AnswerverifiedShow Answer

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.

Correct AnswerverifiedShow Answer

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

Correct AnswerverifiedShow Answer

Producers use intermediaries because they create greater efficiency in making goods available to target markets.

Correct AnswerverifiedShow Answer

In a direct marketing channel, the producer sells directly to the intermediaries, who in turn sell directly to the customers.

Correct AnswerverifiedShow Answer

Electronic data interchange (EDI) is the digital exchange of data between organizations, which primarily is transmitted via the Internet.

Correct AnswerverifiedShow Answer

Each layer of marketing intermediaries that performs some work in bringing the product and its ownership closer to the final buyer is a channel level.

Correct AnswerverifiedShow Answer

Which of the following is true of shipping goods via water transportation?

Correct AnswerverifiedShow Answer

Which of the following is an advantage of adding new channels in a multichannel distribution system?

Correct AnswerverifiedShow Answer

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Changes in technology and the growth of ...
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For the most part, companies are legally...
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Convenience products and commo...
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With just-in-time logistics systems, pro...
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