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What does the concept of integrated logistics management advocate?

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This concept recognizes that providing b...

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Explain channel power in a vertical marketing system.

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A vertical marketing system (VMS) consis...

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The role of marketing intermediaries is to transform the assortments of products made by retailers into the assortments wanted by producers.

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What types of products are exclusively distributed?

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Exclusive distribution is ofte...

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Which of the following is a conventional consumer marketing channel?


A) producer to business distributor to end-consumer
B) producer to wholesaler to retailer to end-consumer
C) producer to end-consumer to business customer
D) producer to retailer
E) producer to business distributor to business customer

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Marketing logistics involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

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In a(n) ________, two or more companies at one level join together to follow a new marketing opportunity.


A) administered vertical marketing system
B) horizontal marketing system
C) corporate vertical marketing system
D) hybrid distribution system
E) conventional marketing system

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Which of the following is true of transporting goods via railroads?


A) Railroads are ideal for the transportation of digital technology.
B) Railroads are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.
C) Railroads are a cost-effective way to ship large amounts of bulk products over long distances.
D) Railroads are the most flexible mode of transportation in their routing and time schedules.
E) Railroads are the slowest mode of transportation and are the most affected by the weather.

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Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?


A) factory-supply networks
B) downstream partners
C) resource banks
D) upstream partners
E) supply channels

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The number of products supplied indicates the length of a channel.

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