A) To illustrate key concepts in the message
B) To call attention to particularly important illustrations
C) To provide the purpose and scope of the report
D) The material may be of interest,but isn't crucial to the message
E) As a mini report for those who don't have time to read the entire message
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A) should be positive.
B) must be easy to find.
C) should be relatively precise.
D) must be factually correct.
E) must include all alternatives.
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A) is shorter than a synopsis.
B) presents a fully developed "mini" version of the report.
C) provides additional information (not covered in the report) that executives will need.
D) is unnecessary if the report is not intended for executives.
E) replaces the summary found at the end of the report.
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Transitions help readers move from one s...View Answer
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A) Transition
B) Preview
C) Close
D) Body
E) Introduction
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C
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A) Extension sections
B) Review sections
C) Transposition sections
D) Preview sections
E) Tables of content
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A) Bidders will not have enough time to respond
B) Bidders might focus on the wrong information and not write the proposal correctly
C) Proposal writing software will not recognize the type of information needed and fail
D) Tracking the proposal responses will be more difficult
E) It might discourage some potentially attractive bidders from responding
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A) follow the AIDA model.
B) follow the good-news message plan.
C) minimize the "you" attitude.
D) open with a buffer statement.
E) follow a journalistic approach.
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A) It is an indication of hands-on experience
B) Readers will prejudge the quality of your products by the quality of the proposal
C) Readers are more likely to be convinced because of the AIDA format
D) It is an indication that you cared enough to create the proposal from scratch instead of using boilerplate text
E) Information from databases will be easier to notice and understand
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A) Conclusion
B) Recommendations
C) Close
D) Body
E) Introduction
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A) tell them what they need to know-no more,no less.
B) withhold information that doesn't suit your needs.
C) present your raw data,so they can compile it as they see fit.
D) manipulate the data to smooth out negative trends.
E) include copies of all research articles used in compiling the report.
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A) reviews the situation at hand and explains the need for action.
B) describes your action plan for accomplishing the work that must be done.
C) describes your organization's experience,personnel,and facilities.
D) emphasizes the benefits and advantages of your proposed solution.
E) is only necessary when the report will be sent outside the organization.
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The body of a formal proposal can contai...View Answer
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A) always write them in narrative form,not as lists.
B) use multiple review sections if the report is long and complex.
C) introduce new facts and information to support the review points.
D) avoid headings and subheadings.
E) avoid restating technical information found in the report.
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A) Decision criteria
B) Proposal requirements
C) Submission information
D) Contact information
E) Project description
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A) summarize how your proposed solution will benefit the reader.
B) reemphasize why your firm is the right choice for the job.
C) ask for a decision from the reader.
D) do all of the above.
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D
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A) It prevents integration with sales databases
B) It prevents solutions from being given away free to the audience
C) It ensures proper structure
D) It explains your unique skills and knowledge needed to solve the problem
E) It emphasizes the "you" attitude in the creation of the document
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A) Use colorful,descriptive language
B) Use humor when possible
C) Add similes to aid explanation
D) Avoid using a journalistic writing style
E) Eliminate words such as "you" and "I"
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E
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A) identifying your decision-making criteria.
B) pressuring bidders to respond as quickly as possible.
C) maintaining a manual system for tracking responses to RFPs.
D) waiting until all bids have been received before you finalize your information needs.
E) using the same format for every RFP used by the organization.
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