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Exam 5: Consumer Markets and Consumer Buyer Behavior

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Question 71

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Of the following,the best starting point for understanding how consumers respond to various marketing efforts is the model of a buyer's behavior.

A) subcultural
B) generational
C) societal
D) stimulus- response
E) belief

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Question 72

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What are the differences between innovators and early adopters?

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Innovators are more willing to...

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Question 73

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Explain Maslow's Hierarchy of Needs.

are subtle stimuli that determine where,when,and how a person responds to an idea.

The relationship between the consumer's expectations and the product's determines whether the buyer is satisfied or dissatisfied with a purchase.

Each person's distinct personality influences his buying behavior.Personality is usually described in terms of traits.What are these traits,and how do they affect the way people purchase items? Give at least one example.

The buyer decision process consists of five stages.Which of the following is NOT one of these stages?

Learning occurs through the interplay of all of the following EXCEPT .

When a customer feels uneasy about losing out on the benefits of a brand she chose not to purchase,she is experiencing .

Compare and contrast the four types of buying decision behavior exhibited by consumers.

is a person's pattern of living as expressed in her psychographics,including her activities,interests,and opinions.

Which of the following is the final stage in the new product adoption process?

The term refers to qualitative research designed to probe consumers' hidden,subconscious motivations.

After the purchase of a product,consumers will be either satisfied or dissatisfied and engage in .

The marketer wants to understand how the stimuli are changed into responses inside the consumer's ,which has two parts.First,the buyer's characteristics influence how he or she perceives and reacts to the stimuli.Second,the buyer's decision process itself affects the buyer's behavior.

refers to the unique psychological characteristics that distinguish a person or group.It is usually described in traits such as self- confidence,dominance,sociability,autonomy,defensiveness,adaptability,and aggressiveness.

Identify the product characteristics that influence the rate of adoption.Explain how each characteristic affects the rate of adoption.

The buying process starts with ,in which the buyer recognizes a problem.

Generation Xers,who were born between 1965 and 1976,share the childhood experiences of higher parental divorce rates,recession,and corporate downsizing.They tend to care about the environment and value experience over acquisition.Generation Xers make up a _ .

Many companies,such as JetBlue and Sony,enlist everyday consumers who are enthusiastic about their brands to become ,brand ambassadors who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.