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Low concentration ratios are typical of monopolistic competition.

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If new firms enter a monopolistically competitive market,the demand curves for the existing firms will shift to the


A) Left and become more price-inelastic.
B) Left,and there will be no change in price elasticity.
C) Left and become more price-elastic.

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In monopolistic competition,modest changes in the output or price of any single firm will have no significant influence on the sales of other firms.

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Describe the typical demand curve facing an individual firm in perfectly competitive,monopoly,and monopolistically competitive markets.Explain what the shape of each firm's demand curve indicates about the amount of market power each firm possesses.

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The perfectly elastic demand curve facin...

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A monopolistically competitive firm confronts a downward-sloping demand curve and as a result has some market power.

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Monopolistically competitive firms want to behave like a cartel,choosing a rate of output that maximizes total profit for all of the firms in the market.

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An In the News article titled "Water,Water Everywhere" refers to the use of advertising.When a firm successfully advertises its product,the price elasticity of demand becomes


A) More elastic.
B) Less elastic.
C) More efficient.

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A monopolistically competitive firm that runs a successful advertising campaign creates enormous goodwill,but this goodwill does little to increase the value of the company.

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One of the main differences between an oligopoly and a monopolistically competitive firm is that a monopolistically competitive firm


A) Faces a horizontal demand curve;an oligopoly does not.
B) Is relatively independent;an oligopoly is interdependent.
C) Has no market power;an oligopoly has some market power.

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Large cities typically have many drugstores that offer different levels of service and product selection.The drugstore market in big cities can best be classified as


A) A competitive market.
B) Monopolistic competition.
C) Oligopoly.

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  - Refer to Table 26.1.In order to maximize profit,Will's Beach Ball Company should produce _______ and charge a price of _______ each. A) 6 beach balls;$11 B) 7 beach balls;$10 C) 8 beach balls;$9 - Refer to Table 26.1.In order to maximize profit,Will's Beach Ball Company should produce _______ and charge a price of _______ each.


A) 6 beach balls;$11
B) 7 beach balls;$10
C) 8 beach balls;$9

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Cross-price elasticity is very low in monopolistic competition.

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Imperfectly competitive firms engage in nonprice competition.

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Monopolistically competitive firms are productively inefficient because long-run equilibrium occurs at an output rate where


A) MC is greater than MR.
B) Price is greater than MC.
C) ATC is greater than minimum ATC.

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One of the reasons for low cross-price elasticity in monopolistic competition and high cross-price elasticity in perfect competition is that


A) Firms in perfect competition differentiate their products.
B) In monopolistic competition brand loyal consumers view other available products as poor substitutes.
C) Consumers do not have perfect substitutes in perfect competition.

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  -Which firm in Figure 26.5 is producing at the output level that maximizes production efficiency? A) Firms A and C only. B) Firm A only. C) Firm B only. -Which firm in Figure 26.5 is producing at the output level that maximizes production efficiency?


A) Firms A and C only.
B) Firm A only.
C) Firm B only.

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Nonprice competition results in


A) Resource misallocation.
B) Low entry barriers.
C) Marginal cost pricing.

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Entry into a market characterized by monopolistic competition is generally


A) Entirely blocked by existing firms.
B) Very easy because few barriers exist.
C) As difficult as in oligopoly.

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Monopolistic competition results in allocative efficiency.

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If new firms enter a monopolistically competitive market,the demand curves for the existing firms will


A) Shift to the left.
B) Shift to the right.
C) Remain unchanged.

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