Question 1

Which of the following best describes the amount of time you have to make an impression during a pitch session?

Accepted Answer

A)  People will allow you at least a minute before deciding if they want to hear more.
B)  People will listen to your entire pitch before forming an opinion.
C)  You will have between 7 and 20 seconds to create a good first impression.
D)  You will have one-tenth of a second.

Question 2

S.A.V.E.advocates marketing a product based on ______ rather than emphasizing its features.

Accepted Answer

A)  its price advantage
B)  how it meets customer needs
C)  its basic functions
D)  its novelty

Question 3

Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?

Accepted Answer

A)  It would be easier for consumers to remember.
B)  It would leave it to the consumer to fill in the blank.
C)  It would force the product to represent one singular goal.
D)  It would encourage linkage between the company and its service. A

Question 4

When marketers use the S.A.V.E.framework,the focus is likely to be which of the following?

Accepted Answer

A)  a greater focus on solutions and providing information
B)  cost reduction
C)  a need for an updated,technology-oriented approach to marketing
D)  an emphasis on place,price,and promotion

Question 5

Most investors will invest primarily in your product or idea,not in you.

Accepted Answer

A) True 
 B)False

Question 6

Rather than making an audience immediately fall in love with an idea,the purpose of entrepreneurial marketing is to create a discussion that will lead to a favorable outcome.

Accepted Answer

A) True 
 B)False

Question 7

Stephen has opened a BBQ restaurant that he hopes will be seen as a sports bar.Which of the following best describes an example of a need for positioning?

Accepted Answer

A)  Stephen receives a complaint from a customer about the lack of heat in the BBQ sauce.
B)  Stephen notices several Facebook postings that describe his restaurant as "a good family restaurant" and "a perfect end to a day of shopping."
C)  Stephen notices several Facebook postings that describe his restaurant as good but a bit pricey.
D)  Stephen notices that many calls are coming in asking for directions to his location.

Question 8

What should companies think about while marketing on social media?

Accepted Answer

Companies should research how their comp...

Question 9

In order to build long-term relationships with investors,it is important to figure out how to market ______.

Accepted Answer

A)  your company
B)  your price
C)  yourself
D)  your unique value proposition

Question 10

A brand strategy can best be described by which of the following?

Accepted Answer

A)  the logo and labeling on the product or service
B)  the plan to market the product
C)  the plan to communicate the brand messages to the target audience
D)  the plan that organizes,controls,and legally protects the brand C

Question 11

When you are creating content that will be engaging to your customers,a good rule of thumb is that 10% or less of your content should be about you (or the "face" of your company)and 90% should be about your customers.

Accepted Answer

A) True 
 B)False

Question 12

In a pitch,it is a good idea to use the 4 Ps framework.Using the framework will organize your review of the product and make sure your pitch is complete.

Accepted Answer

A) True 
 B)False

Question 13

A logo should ______.

Accepted Answer

A)  state the purpose of the product or service
B)  be easily remembered
C)  create an emotional connection with the customer
D)  be associated with the product,not the company

Question 14

Research has shown that ______ of our messages are conveyed through facial expression.

Accepted Answer

A)  10%
B)  25%
C)  55%
D)  93%

Question 15

Of the following,what component of communication is most effective in communicating your message?

Accepted Answer

A)  the words spoken
B)  facial expressions
C)  body movements
D)  hand gestures

Question 16

What would be the best description of the term packaging?

Accepted Answer

A)  the use of the logo and brand name on the product packaging
B)  making sure that the form of delivery will prevent damage to the product
C)  the process of exploring all visual elements of the product and service appearance
D)  presenting the service in clearly labeled and attractive packages

Question 17

When designing your social media strategy,you must consider how you are going to measure your online presence.

Accepted Answer

A) True 
 B)False  True

Question 18

When asking "Is this service something that is suitable for my target audience?" an entrepreneur is interested in what aspect of the marketing mix?

Accepted Answer

A)  product
B)  price
C)  promotion
D)  place

Question 19

A brand strategy is a short-term plan to develop a successful brand.

Accepted Answer

A) True 
 B)False

Question 20

Websites with flashy,cluttered pages tend to be most successful.

Accepted Answer

A) True 
 B)False

Exam 15: Engaging Customers Through Marketing

Which of the following best describes the amount of time you have to make an impression during a pitch session?

Correct AnswerverifiedShow Answer

S.A.V.E.advocates marketing a product based on ______ rather than emphasizing its features.

Correct AnswerverifiedShow Answer

Al Ries suggested that using one word as the product or company would create a stronger brand.What was the reasoning behind this suggestion?

Correct AnswerverifiedA

When marketers use the S.A.V.E.framework,the focus is likely to be which of the following?

Correct AnswerverifiedShow Answer

Most investors will invest primarily in your product or idea,not in you.

Correct AnswerverifiedShow Answer

Rather than making an audience immediately fall in love with an idea,the purpose of entrepreneurial marketing is to create a discussion that will lead to a favorable outcome.

Correct AnswerverifiedShow Answer

Stephen has opened a BBQ restaurant that he hopes will be seen as a sports bar.Which of the following best describes an example of a need for positioning?

Correct AnswerverifiedShow Answer

What should companies think about while marketing on social media?

Correct AnswerverifiedCompanies should research how their comp...View AnswerShow Answer

In order to build long-term relationships with investors,it is important to figure out how to market ______.

Correct AnswerverifiedShow Answer

A brand strategy can best be described by which of the following?

Correct AnswerverifiedC

When you are creating content that will be engaging to your customers,a good rule of thumb is that 10% or less of your content should be about you (or the "face" of your company)and 90% should be about your customers.

Correct AnswerverifiedShow Answer

In a pitch,it is a good idea to use the 4 Ps framework.Using the framework will organize your review of the product and make sure your pitch is complete.

Correct AnswerverifiedShow Answer

A logo should ______.

Correct AnswerverifiedShow Answer

Research has shown that ______ of our messages are conveyed through facial expression.

Correct AnswerverifiedShow Answer

Of the following,what component of communication is most effective in communicating your message?

Correct AnswerverifiedShow Answer

What would be the best description of the term packaging?

Correct AnswerverifiedShow Answer

When designing your social media strategy,you must consider how you are going to measure your online presence.

Correct AnswerverifiedTrue

When asking "Is this service something that is suitable for my target audience?" an entrepreneur is interested in what aspect of the marketing mix?

Correct AnswerverifiedShow Answer

A brand strategy is a short-term plan to develop a successful brand.

Correct AnswerverifiedShow Answer

Websites with flashy,cluttered pages tend to be most successful.

Correct AnswerverifiedShow Answer

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Companies should research how their comp...
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