Question 1

A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.

Accepted Answer

A) True 
 B)False

Question 2

________ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

A)   Export management
B)   Multilevel marketing
C)   Logistics
D)   Shipping control management

Question 3

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 4

The types of utility commonly provided by marketing intermediaries include

Accepted Answer

A)   product, price, place, and promotion.
B)   time, place, possession, information, and service.
C)   retailing, wholesaling, brokering, and financing.
D)   cost, value, flexibility, use, and resale.

Question 5

The most expensive mode of transportation is

Accepted Answer

A)   railroad.
B)   truck.
C)   ship.
D)   air.

Question 6

Warehouse clubs are usually smaller than supermarkets.

Accepted Answer

A) True 
 B)False

Question 7

Though vending machines can sell just about anything, they are most often used to sell

Accepted Answer

A)   shopping goods.
B)   convenience goods.
C)   specialty goods.
D)   inferior goods.

Question 8

Compared to railroads and trucks, the biggest advantage offered by air transport is that it is

Accepted Answer

A)   faster.
B)   more dependable.
C)   lower in cost.
D)   able to reach more destinations.

Question 9

Which of the following statements about channels of distribution is most accurate?

Accepted Answer

A)   Channels of distribution always begin with a manufacturer and end with consumers, and always have one or more marketing intermediaries in between.
B)   Channels of distribution always include retailers, but they may or may not also include wholesalers.
C)   The fewer the marketing intermediaries in a channel of distribution, the more efficient the channel is likely to be.
D)   Some channels of distribution include marketing intermediaries, while in others a manufacturer sells directly to the final consumer.

Question 10

Mall owners like to have ________ located along the walkways of their malls, because they create a marketplace type of atmosphere.

Accepted Answer

A)   cartels
B)   storettes
C)   kiosks
D)   minimarts

Question 11

A(n)  ________ is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange, but does not take title to the goods.

Accepted Answer

A)   agent
B)   retailer
C)   drop shipper
D)   merchant wholesaler

Question 12

Devar was driving on Interstate 95 in eastern Florida when he noticed he was running low on gas. Devar was relieved when he found a gas station open at the next exit just 2 miles ahead. This is an example of the value place utility provides to a consumer.

Accepted Answer

A) True 
 B)False

Question 13

Jordan is working to find ways to better her company's movement of materials and goods from the warehouse to the factory floor. Jordan is looking into ways of making her firm's ________ more efficient.

Accepted Answer

A)   internal logistics
B)   outbound logistics
C)   materials handling
D)   factory processes

Question 14

Inverted logistics is the term used for the activities involved in bringing products back to the producer due to defects or for recycling of materials.

Accepted Answer

A) True 
 B)False

Question 15

________ brings raw materials, packaging, other goods and services, and information from suppliers to producers.

Accepted Answer

A)   Freight forwarding
B)   Inbound logistics
C)   Materials handling
D)   Supply side logistics

Question 16

In multilevel marketing, independent contractors who sell a product can increase their own incomes by recruiting ________ to also sell the product.

Accepted Answer

A)   commissionaires
B)   front-men
C)   merchant wholesalers
D)   downliners

Question 17

Mini-Case
"We've got a number of important issues to discuss today," began Dee Stribyute as she opened the weekly marketing manager's meeting for Lite Bite Foods. Lite Bite is a producer of low fat, low calorie snack foods. The other managers attending the meeting were her two top assistants, Mark Etter and Rhea Taylor.
"First, sales were hurt last year when we had to recall our almond chocolate bars because of concerns about contaminated ingredients. We've got our work cut out for us to recover from that setback. Many stores quit carrying our products, and even the ones that continued to do so put less emphasis on displaying and promoting them. We've got to get our products into as many stores as possible. Consumers shouldn't have to go all over town trying to find our snacks. We also need to make sure that our products are displayed and promoted in a way that attracts attention." Dee looked at her assistants, and saw that they seemed ready to make some proposals. However, she decided to get another important issue out on the table before stopping to discuss solutions, so she continued with her comments. "The other big concern is the cost of moving our goods. Distribution costs are a major part of the overall cost of selling our goods. What can we do to make the flow of products from our kitchens to our ultimate consumers more efficient?" Having laid out her concerns, Dee sat down at the head of the table, saying to her assistants, "O.K. guys, I'm ready for suggestions."
-Dee's suggestion that the company needed more control over the way its products were displayed, priced, and promoted prompted a lot of discussion. Mark suggested that the company should manage these marketing functions for its products at the retail outlets. Mark appears to be suggesting that Lite Bite use a(n)

Accepted Answer

A)   corporate distribution system.
B)   franchise arrangement.
C)   manufacturer-sponsored marketing chain.
D)   administered distribution system.

Question 18

Which of the following statements identifies a key advantage of direct marketing?

Accepted Answer

A)   Direct marketing enables salespeople to close a non-refundable sale in the customer's home or place of work.
B)   Direct marketing allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
C)   Direct marketing is popular with consumers because it is so convenient to shop from home or work.
D)   Direct marketing creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

Question 19

Marketing intermediaries

Accepted Answer

A)   are unlikely to survive in a competitive global economy.
B)   have survived because they can often perform marketing functions faster and at lower cost than producers.
C)   create value, but this value is seldom great enough to justify the added cost they charge for their services.
D)   tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

Question 20

Some freight forwarders offer warehousing and customs assistance.

Accepted Answer

A) True 
 B)False

Exam 15: Distributing Products

The types of utility commonly provided by marketing intermediaries include

Correct Answer
verified

Correct Answer
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Marketing intermediaries

Correct Answer
verified

Warehouse clubs are usually smaller than supermarkets.

Correct Answer
verified

Compared to railroads and trucks, the biggest advantage offered by air transport is that it is

Correct Answer
verified

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Correct Answer
verified

The most expensive mode of transportation is

Correct Answer
verified

In multilevel marketing, independent contractors who sell a product can increase their own incomes by recruiting ________ to also sell the product.

Correct Answer
verified

________ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Correct Answer
verified

Inverted logistics is the term used for the activities involved in bringing products back to the producer due to defects or for recycling of materials.

Correct Answer
verified

Some freight forwarders offer warehousing and customs assistance.

Correct Answer
verified

Which of the following statements identifies a key advantage of direct marketing?

Correct Answer
verified

Devar was driving on Interstate 95 in eastern Florida when he noticed he was running low on gas. Devar was relieved when he found a gas station open at the next exit just 2 miles ahead. This is an example of the value place utility provides to a consumer.

Correct Answer
verified

Mall owners like to have ________ located along the walkways of their malls, because they create a marketplace type of atmosphere.

Correct Answer
verified

Jordan is working to find ways to better her company's movement of materials and goods from the warehouse to the factory floor. Jordan is looking into ways of making her firm's ________ more efficient.

Correct Answer
verified

Though vending machines can sell just about anything, they are most often used to sell

Correct Answer
verified

Which of the following statements about channels of distribution is most accurate?

Correct Answer
verified

A(n) ________ is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange, but does not take title to the goods.

Correct Answer
verified

________ brings raw materials, packaging, other goods and services, and information from suppliers to producers.

Correct Answer
verified

A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.

Correct Answer
verified

Exam 15: Distributing Products

The types of utility commonly provided by marketing intermediaries include

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Marketing intermediaries

Correct AnswerverifiedShow Answer

Warehouse clubs are usually smaller than supermarkets.

Correct AnswerverifiedShow Answer

Compared to railroads and trucks, the biggest advantage offered by air transport is that it is

Correct AnswerverifiedShow Answer

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

Correct AnswerverifiedShow Answer

The most expensive mode of transportation is

Correct AnswerverifiedShow Answer

In multilevel marketing, independent contractors who sell a product can increase their own incomes by recruiting ________ to also sell the product.

Correct AnswerverifiedShow Answer

________ involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Correct AnswerverifiedShow Answer

Inverted logistics is the term used for the activities involved in bringing products back to the producer due to defects or for recycling of materials.

Correct AnswerverifiedShow Answer

Some freight forwarders offer warehousing and customs assistance.

Correct AnswerverifiedShow Answer

Which of the following statements identifies a key advantage of direct marketing?

Correct AnswerverifiedShow Answer

Devar was driving on Interstate 95 in eastern Florida when he noticed he was running low on gas. Devar was relieved when he found a gas station open at the next exit just 2 miles ahead. This is an example of the value place utility provides to a consumer.

Correct AnswerverifiedShow Answer

Mall owners like to have ________ located along the walkways of their malls, because they create a marketplace type of atmosphere.

Correct AnswerverifiedShow Answer

Jordan is working to find ways to better her company's movement of materials and goods from the warehouse to the factory floor. Jordan is looking into ways of making her firm's ________ more efficient.

Correct AnswerverifiedShow Answer

Though vending machines can sell just about anything, they are most often used to sell

Correct AnswerverifiedShow Answer

Which of the following statements about channels of distribution is most accurate?

Correct AnswerverifiedShow Answer

A(n) ________ is one type of marketing intermediary that brings together buyers and sellers and assists in negotiating an exchange, but does not take title to the goods.

Correct AnswerverifiedShow Answer

________ brings raw materials, packaging, other goods and services, and information from suppliers to producers.

Correct AnswerverifiedShow Answer

A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.

Correct AnswerverifiedShow Answer

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