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Exam 8: Digital Marketing

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Question 101

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Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

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Question 102

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What does digital marketing mean?

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Digital marketing includes all...

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Question 103

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Value-added incentives are designed to:

Which stage of web development pushed communication channels to real-time?

A financial incentive to encourage someone to make a purchase online can include each of the following except:

Based on web analytics,a hotel's front desk staff knows a customer often stays for a week and offers that person a discount for booking online,which is an example of:

What are the ingredients of a successful email campaign?

Online interactive tactics used by brands includes each of the following except:

The format of online spending in the United States with the highest expenditure is which type of ad?

Blogs can provide a small business with a relatively inexpensive way to communicate with customers.

Brand spiraling is the practice of using interactive media to promote and attract consumers to an online website.

Ongoing web musings are called:

A reduced price,an introductory price,and e-coupons designed to encourage someone to make an online purchase are which type of incentive?

The primary objective of action codes,such as QR codes,is to engage consumers in some way with the brand.

Which facilitates a mobile-optimized design?

With mobile advertising,audience-data targeting incorporates audience behaviors and characteristics to reach individuals within a specified geographic area.

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos,it is considered which type of content?

Behavioral targeting can occur in each of the following ways,except based on:

Jim has been on the internet searching for a boat and reading about the various brands.An ad pops up on the computer screen advertising a particular brand.This is an example of geo-targeting based on keyword searches or content read.

Widgets are mini-applications embedded in a company's website to track a visitor's movements and activities while on the site.