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Exam 13: Digital Marketing and Social Networking

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Question 41

Multiple Choice

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_____,in the context of digital communication,refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.

A) Addressability
B) Accessibility
C) Connectivity
D) Interactivity
E) Control

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Question 42

Multiple Choice

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A _____ is a web-based meeting place for friends,family,coworkers,and peers that lets users create a profile and connect with other users for a wide range of purposes.

A) peer-to-peer sharing platform
B) webcast
C) podcast
D) wiki
E) social network

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Question 43

Multiple Choice

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_____ are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

In the context of digital communication,_____ refers to consumers' ability to get in touch with marketers along with other consumers.

_____ are an innovative digital marketing tool to personalize web pages,alert users to the latest company information,and spread awareness of the company's products.

_____ allow users to develop avatars that live and play online,and sometimes even have their own currency.

Apex,Inc.wants to increase its influence on social media in the country of Plutonia.It engages a research company to evaluate the characteristics of the online population in Plutonia.The research company reports that a majority of the population can be characterized as collectors.Which of the following strategies should Apex Inc.implement in order to make a mark in Plutonia?

Which of the following is a drawback associated with blogs?

A company wants to increase its influence on social media in a certain country.It hires a firm to study the characteristics of the online population in the country.The results show that a majority of the population can be characterized as joiners.Which of the following strategies should the company implement in order to make inroads in this country?

Google Wallet is:

According to Forrester Research,which consumer group is the largest in most countries?

A successful digital marketing strategy focuses:

Which of the following should be a primary component in a company's digital marketing strategy?

_____ are websites where users can add to or edit the content of posted articles.

According to the social technographics of Forrester Research,_____ are consumers who regularly update their Twitter feeds or status updates on social networking sites.

_____ is one of the most popular photo sharing sites on the Internet and enables users to upload images,edit them,classify the images,create photo albums,and share photos with friends.

Which aspect of marketing has not changed with digital media?

Which of the following transformed GoPro from a small camera firm into a successful company?

Which of the following situations illustrates online fraud?

In the context of digital communication,_____ refers to the ability of marketers to obtain digital information.