Question 1

Which of the following currently uses market research?

Accepted Answer

A)   Salespeople
B)   Politicians
C)   Clergy
D)   Presidents of not-for-profits institutions
E)   All of the above.

Question 2

Acme Corporation has identified several new market opportunities, but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities?

Accepted Answer

A)   Planning
B)   Decision making
C)   Problem Solving
D)   Performance monitoring
E)   Control

Question 3

Which of the following skills are needed as a senior-level marketing researcher?

Accepted Answer

A)   Statistical
B)   Financial
C)   Planning
D)   Verbal communication
E)   All of the above are needed by senior-level marketing researchers.

Question 4

Marketing research used for______________deals largely with determining which marketing opportunities are worthwhile and which are not promising for the firm.

Accepted Answer

A)   Planning
B)   Decision making
C)   Problem solving
D)   Performance monitoring
E)   Control

Question 5

Marketing research is involved with which of these phases of the information management process?

Accepted Answer

A)   The specification of what information is needed.
B)   The collection and analysis of the information.
C)   The interpretation of that information with respect to the objectives that motivated the study in the first place.
D)   All of the above.
E)   Only A and B.

Question 6

Marketing research is a $______________industry in the United States.

Accepted Answer

The answer of Marketing research is a $______________industry in the...

Question 7

The Townsquare Tattler, gossip tabloid, has decided to do some market research to help it sell more advertising. What should it seek to learn through its research?

Accepted Answer

A)   Which of its stories are most popular.
B)   The demographic profile of its audience.
C)   How much readers are willing to pay for an issue.
D)   The size of its total readership.
E)   Both B and D.

Question 8

The primary reasons for studying marketing research include:

Accepted Answer

A)   Some may pursue a career in marketing research.
B)   Knowledge of the marketing research makes for a "smarter" consumer.
C)   Managers should know the benefits and limitations of marketing research.
D)   Managers should gain an appreciation for the marketing research process.
E)   All of the above are reasons for studying marketing research.

Question 9

Which of the following types of organizations do NOT conduct marketing research?

Accepted Answer

A)   Producers of products and services
B)   Non-profit organizations
C)   Advertising agencies
D)   Marketing research companies
E)   All of the above conduct marketing research.

Question 10

Which of the following marketing decisions can be safely made without the benefit of marketing research?

Accepted Answer

A)   Changing the price of a best-selling product.
B)   Entering a new market.
C)   Determining which features should be included in a new product.
D)   Determining how much product to manufacture based on forecasted demand.
E)   All of the decisions above are ideally made with supporting market research.

Question 11

One of the most important roles for the marketing function within any organization is:

Accepted Answer

A)   Streamline manufacturing efficiency.
B)   Develop new products.
C)   Recruit new employees.
D)   Understand customers and their needs.
E)   Manage customer satisfaction.

Question 12

A large marketing research firm has a focus on the energy industry. It collects information about the industry and publishes quarterly reports which are distributed to clients of the firm. It is said that this research firm is engaging in what kind of marketing research?

Accepted Answer

A)   Specific
B)   Syndicated
C)   Commissioned
D)   Focused
E)   Private

Exam 1: The Role of Marketing Research

Marketing research is involved with which of these phases of the information management process?

Correct Answer
verified

Which of the following skills are needed as a senior-level marketing researcher?

Correct Answer
verified

The primary reasons for studying marketing research include:

Correct Answer
verified

Which of the following currently uses market research?

Correct Answer
verified

Marketing research is a $______________industry in the United States.

Correct Answer
verified

Which of the following types of organizations do NOT conduct marketing research?

Correct Answer
verified

A large marketing research firm has a focus on the energy industry. It collects information about the industry and publishes quarterly reports which are distributed to clients of the firm. It is said that this research firm is engaging in what kind of marketing research?

Correct Answer
verified

The Townsquare Tattler, gossip tabloid, has decided to do some market research to help it sell more advertising. What should it seek to learn through its research?

Correct Answer
verified

Which of the following marketing decisions can be safely made without the benefit of marketing research?

Correct Answer
verified

Marketing research used for______________deals largely with determining which marketing opportunities are worthwhile and which are not promising for the firm.

Correct Answer
verified

One of the most important roles for the marketing function within any organization is:

Correct Answer
verified

Acme Corporation has identified several new market opportunities, but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities?

Correct Answer
verified

Exam 1: The Role of Marketing Research

Marketing research is involved with which of these phases of the information management process?

Correct AnswerverifiedShow Answer

Which of the following skills are needed as a senior-level marketing researcher?

Correct AnswerverifiedShow Answer

The primary reasons for studying marketing research include:

Correct AnswerverifiedShow Answer

Which of the following currently uses market research?

Correct AnswerverifiedShow Answer

Marketing research is a $______________industry in the United States.

Correct AnswerverifiedShow Answer

Which of the following types of organizations do NOT conduct marketing research?

Correct AnswerverifiedShow Answer

A large marketing research firm has a focus on the energy industry. It collects information about the industry and publishes quarterly reports which are distributed to clients of the firm. It is said that this research firm is engaging in what kind of marketing research?

Correct AnswerverifiedShow Answer

The Townsquare Tattler, gossip tabloid, has decided to do some market research to help it sell more advertising. What should it seek to learn through its research?

Correct AnswerverifiedShow Answer

Which of the following marketing decisions can be safely made without the benefit of marketing research?

Correct AnswerverifiedShow Answer

Marketing research used for______________deals largely with determining which marketing opportunities are worthwhile and which are not promising for the firm.

Correct AnswerverifiedShow Answer

One of the most important roles for the marketing function within any organization is:

Correct AnswerverifiedShow Answer

Acme Corporation has identified several new market opportunities, but has limited funds to invest and therefore cannot pursue them all. Which function of market research will it conduct to identify the most promising opportunities?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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