A) should be positive.
B) must be easy to find.
C) should be relatively precise.
D) must be factually correct.
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Multiple Choice
A) they are controversial.
B) they include bad news.
C) they are lengthy, or lack direct relevance to the report.
D) they will not be interesting to anyone who reads the report.
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Short Answer
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Short Answer
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Multiple Choice
A) considered arrogant and should be avoided.
B) appropriate, but only in the introduction.
C) an essential part of the body section of the proposal.
D) a good idea only when your recommendations are controversial.
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Multiple Choice
A) create a table of contents.
B) include a list of illustrations.
C) submit them in a separate document.
D) cite their sources in the bibliography.
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Multiple Choice
A) summarize how your proposed solution will benefit the reader.
B) reemphasize why your firm is the right choice for the job.
C) ask for a decision from the reader.
D) do all of the above.
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Multiple Choice
A) tell them what they need to know-no more, no less.
B) withhold information that doesn't suit your needs.
C) present your raw data, so they can compile it as they see fit.
D) manipulate the data to smooth out negative trends.
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Multiple Choice
A) you know your readers reasonably well.
B) your report is intended for internal distribution.
C) the subject is controversial or complex.
D) the report is relatively short.
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Essay
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True/False
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Multiple Choice
A) a letter of authorization.
B) a copy of the RFP.
C) an index.
D) visual elements.
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Essay
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Multiple Choice
A) give the name of the company for which the report has been prepared.
B) add a touch of formality to the report.
C) protect the report from dirt and careless handling.
D) provide a page for the reader to make notes on.
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Essay
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Multiple Choice
A) place unreasonable demands on bidders.
B) cause unnecessary complications in your review process.
C) discourage some potentially attractive bidders from responding.
D) all of the above.
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Essay
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Multiple Choice
A) follow the AIDA model.
B) follow the good-news message plan.
C) minimize the "you" attitude.
D) open with a buffer statement.
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True/False
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