Question 1

Select the word that best completes the following sentence. Historically,_________ have lacked the power and leadership to manage channel conflict.

Accepted Answer

A)   contractual marketing systems
B)   corporate vertical marketing systems
C)   manufacturer sponsored marketing systems
D)   retailer sponsored marketing systems
E)   conventional marketing systems

Question 2

Systems in which retailers organise a new, jointly- owned business to carry on wholesaling and, possibly, production activities are known as:

Accepted Answer

A)   manufacturer- owned chains.
B)   franchised distribution channels.
C)   retail cooperatives.
D)   wholesaler- sponsored voluntary chains.
E)   distribution cooperatives.

Question 3

Two recent trends evident in the distribution of goods and services are the replacement of conventional channels with vertical marketing networks and disintermediation.

Accepted Answer

A) True 
 B)False

Question 4

Select the word that best completes the following sentence. A major trend in distribution is __________ in which producers either cut out intermediaries and go directly to final buyers or seek out new types of channel intermediaries.

Accepted Answer

A)   disintermediation
B)   hybrid distribution systems
C)   direct distribution
D)   exclusive distribution
E)   reintermediation

Question 5

When designing a channel, the producer should choose the highest level of service possible.

Accepted Answer

A) True 
 B)False

Question 6

Explain why some degree of channel conflict is inevitable in some distribution systems. Use examples to illustrate your answer.

Accepted Answer

Conflict occurs when different members o...

Question 7

Which of the following lists of intermodal transportation combinations means rail and trucks; water and trucks; and water and rail?

Accepted Answer

A)   fishyback; airtruck; and trainship
B)   piggyback; fishyback; and trainship
C)   piggyback; airtruck; and fishyback
D)   piggyback; fishyback; and birdyback
E)   trainship; fishyback; and piggyback

Question 8

Once channel objectives have been established, the next step in channel design is to:

Accepted Answer

A)   evaluate the major channel alternatives.
B)   determine service output levels.
C)   select the channel members.
D)   identify the major channel alternatives.
E)   set up contingency plans in the event of environmental changes.

Question 9

Avon, Amway and Tupperware use which of the following forms of channel distribution?

Accepted Answer

A)   indirect marketing channel
B)   forward channel
C)   direct marketing channel
D)   fashion channel
E)   intermediary channel

Question 10

A channel of distribution with no intermediaries is called a(n) :

Accepted Answer

A)   direct marketing channel.
B)   unconventional marketing channel.
C)   indirect marketing channel.
D)   conventional marketing channel.
E)   direct retail channel.

Question 11

Packaged peanuts are sold in grocery stores, service stations, convenience stores, drugstores, discount stores, and vending machines. This is an example of _________distribution strategy.

Accepted Answer

A)   selective
B)   exclusive
C)   horizontal
D)   intensive
E)   franchising

Question 12

Lancome, makes and markets a range of cosmetics and skincare products which are sold through department stores and pharmacies. Before a retailer is permitted to stock the Lancome brand, the retailer's staff must undergo appropriate product and sales training with Lancome's Head Office. In this way, Lancome exerts some control over the quality of retail outlets stocking its product and also minimises potential channel conflict by ensuring the pharmacies permitted to stock their brand are spread over a wide geographic area. Lancome is using which type of distribution?

Accepted Answer

A)   intensive
B)   mass
C)   concentrated
D)   selective
E)   exclusive

Question 13

Once a channel alternative is chosen, the channel alternatives must be selected.

Accepted Answer

A) True 
 B)False

Question 14

Select the words that best complete the following sentence. One of the biggest recent channel developments has been the rise of _________marketing networks to replace __________ marketing channels.

Accepted Answer

A)   vertical; horizontal
B)   horizontal; vertical
C)   vertical; transient
D)   vertical; conventional
E)   contractual; vertical

Question 15

When Evans Toys for Boys agreed not to carry any other brand of motorcycle EXCEPT Kawasaki, it was an example of a(n) :

Accepted Answer

A)   exclusive distribution arrangement.
B)   tying contract.
C)   reciprocal agreement.
D)   vertical buying agreement.
E)   horizontal buying agreement.

Question 16

In a(n) _________ , two or more unrelated companies put together resources or programmes to exploit an emerging marketing opportunity.

Accepted Answer

A)   administered VMN
B)   corporate VMN
C)   horizontal marketing system
D)   multichannel marketing system
E)   contractual VMN

Question 17

A vertical marketing network is enforced by contracts.

Accepted Answer

A) True 
 B)False

Question 18

Characterise a horizontal marketing network and provide an illustration of such a network.

Accepted Answer

A horizontal marketing network is a chan...

Question 19

Select the word that best completes the following sentence. A(n) _________ marketing channel consist of independent producers, wholesalers and retailers.

Accepted Answer

A)   horizontal
B)   vertical
C)   lateral
D)   conventional
E)   independent

Question 20

The task performed by channel members concerned with grading, assembling and packaging is:

Accepted Answer

A)   promotion.
B)   prospecting.
C)   negotiation.
D)   matching.
E)   contact.

Exam 13: Marketing Channels and Logistics Networks

Correct Answer
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The task performed by channel members concerned with grading, assembling and packaging is:

Correct Answer
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A channel of distribution with no intermediaries is called a(n) :

Correct Answer
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In a(n) _________ , two or more unrelated companies put together resources or programmes to exploit an emerging marketing opportunity.

Correct Answer
verified

Two recent trends evident in the distribution of goods and services are the replacement of conventional channels with vertical marketing networks and disintermediation.

Correct Answer
verified

Once a channel alternative is chosen, the channel alternatives must be selected.

Correct Answer
verified

When designing a channel, the producer should choose the highest level of service possible.

Correct Answer
verified

Select the word that best completes the following sentence. A major trend in distribution is __________ in which producers either cut out intermediaries and go directly to final buyers or seek out new types of channel intermediaries.

Correct Answer
verified

Systems in which retailers organise a new, jointly- owned business to carry on wholesaling and, possibly, production activities are known as:

Correct Answer
verified

Select the word that best completes the following sentence. Historically,_________ have lacked the power and leadership to manage channel conflict.

Correct Answer
verified

Characterise a horizontal marketing network and provide an illustration of such a network.

Correct Answer
verified
A horizontal marketing network is a chan...
View Answer

Once channel objectives have been established, the next step in channel design is to:

Correct Answer
verified

Which of the following lists of intermodal transportation combinations means rail and trucks; water and trucks; and water and rail?

Correct Answer
verified

Avon, Amway and Tupperware use which of the following forms of channel distribution?

Correct Answer
verified

When Evans Toys for Boys agreed not to carry any other brand of motorcycle EXCEPT Kawasaki, it was an example of a(n) :

Correct Answer
verified

Select the word that best completes the following sentence. A(n) _________ marketing channel consist of independent producers, wholesalers and retailers.

Correct Answer
verified

A vertical marketing network is enforced by contracts.

Correct Answer
verified

Select the words that best complete the following sentence. One of the biggest recent channel developments has been the rise of _marketing networks to replace __ marketing channels.

Correct Answer
verified

Packaged peanuts are sold in grocery stores, service stations, convenience stores, drugstores, discount stores, and vending machines. This is an example of _________distribution strategy.

Correct Answer
verified

Explain why some degree of channel conflict is inevitable in some distribution systems. Use examples to illustrate your answer.

Correct Answer
verified
Conflict occurs when different members o...
View Answer

Exam 13: Marketing Channels and Logistics Networks

Correct AnswerverifiedShow Answer

The task performed by channel members concerned with grading, assembling and packaging is:

Correct AnswerverifiedShow Answer

A channel of distribution with no intermediaries is called a(n) :

Correct AnswerverifiedShow Answer

In a(n) _________ , two or more unrelated companies put together resources or programmes to exploit an emerging marketing opportunity.

Correct AnswerverifiedShow Answer

Two recent trends evident in the distribution of goods and services are the replacement of conventional channels with vertical marketing networks and disintermediation.

Correct AnswerverifiedShow Answer

Once a channel alternative is chosen, the channel alternatives must be selected.

Correct AnswerverifiedShow Answer

When designing a channel, the producer should choose the highest level of service possible.

Correct AnswerverifiedShow Answer

Select the word that best completes the following sentence. A major trend in distribution is __________ in which producers either cut out intermediaries and go directly to final buyers or seek out new types of channel intermediaries.

Correct AnswerverifiedShow Answer

Systems in which retailers organise a new, jointly- owned business to carry on wholesaling and, possibly, production activities are known as:

Correct AnswerverifiedShow Answer

Select the word that best completes the following sentence. Historically,_________ have lacked the power and leadership to manage channel conflict.

Correct AnswerverifiedShow Answer

Characterise a horizontal marketing network and provide an illustration of such a network.

Correct AnswerverifiedA horizontal marketing network is a chan...View AnswerShow Answer

Once channel objectives have been established, the next step in channel design is to:

Correct AnswerverifiedShow Answer

Which of the following lists of intermodal transportation combinations means rail and trucks; water and trucks; and water and rail?

Correct AnswerverifiedShow Answer

Avon, Amway and Tupperware use which of the following forms of channel distribution?

Correct AnswerverifiedShow Answer

When Evans Toys for Boys agreed not to carry any other brand of motorcycle EXCEPT Kawasaki, it was an example of a(n) :

Correct AnswerverifiedShow Answer

Select the word that best completes the following sentence. A(n) _________ marketing channel consist of independent producers, wholesalers and retailers.

Correct AnswerverifiedShow Answer

A vertical marketing network is enforced by contracts.

Correct AnswerverifiedShow Answer

Select the words that best complete the following sentence. One of the biggest recent channel developments has been the rise of _________marketing networks to replace __________ marketing channels.

Correct AnswerverifiedShow Answer

Packaged peanuts are sold in grocery stores, service stations, convenience stores, drugstores, discount stores, and vending machines. This is an example of _________distribution strategy.

Correct AnswerverifiedShow Answer

Explain why some degree of channel conflict is inevitable in some distribution systems. Use examples to illustrate your answer.

Correct AnswerverifiedConflict occurs when different members o...View AnswerShow Answer

Correct Answer
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A horizontal marketing network is a chan...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Select the words that best complete the following sentence. One of the biggest recent channel developments has been the rise of _marketing networks to replace __ marketing channels.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Conflict occurs when different members o...
View Answer