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A profit-maximizing firm in the short run will expand output


A) until marginal cost begins to rise.
B) until total revenue equals total cost.
C) as long as marginal revenue is less than marginal cost.
D) as long as marginal revenue is greater than marginal cost.

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There would be some control over price within rather narrow limits in which market model?


A) monopolistic competition
B) pure competition
C) pure monopoly
D) oligopoly

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In the standard model of pure competition, a profit-maximizing firm will shut down in the short run if


A) marginal cost is greater than average revenue.
B) average cost is greater than average revenue.
C) average fixed cost is greater than average revenue.
D) total revenue is less than total variable cost.

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Marginal revenue is the addition to total revenue resulting from the sale of one more unit of output.

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If at the MC = MR output, AVC exceeds price,


A) new firms will enter this industry.
B) the firm should produce the MC = MR output and realize an economic profit.
C) some firms should shut down in the short run.
D) the firm should expand its plant.

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A purely competitive firm will be willing to produce even at a loss in the short run, as long as


A) the loss is smaller than its total variable costs.
B) the loss is smaller than its marginal costs.
C) the loss is smaller than its total fixed costs.
D) price exceeds marginal costs.

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In answering the question, assume a graph in which dollars are measured on the vertical axis and output on the horizontal axis.For a purely competitive firm, total revenue graphs as a


A) straight, upsloping line.
B) straight line, parallel to the vertical axis.
C) straight line, parallel to the horizontal axis.
D) straight, downsloping line.

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In pure competition, a competitive firm's supply curve is that section of its marginal cost curve above ATC, and at any price below the average cost, the firm will produce nothing.

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Suppose that Joe sells pork in a purely competitive market.The market price of pork is $3 per pound.Joe's marginal revenue from selling the 12th pound of pork would be


A) $36.
B) $3.
C) 12 lb.
D) 1 lb.

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In pure competition, each extra unit of output that a firm sells will yield a marginal revenue that is


A) equal to the price.
B) less than the price.
C) greater than the price.
D) equal to the average cost.

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In which two market models would advertising be used most often?


A) pure competition and monopolistic competition
B) pure competition and pure monopoly
C) monopolistic competition and oligopoly
D) pure monopoly and oligopoly

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Which of the following is not a valid generalization concerning the relationship between price and costs for a purely competitive seller in the short run?


A) Price must be at least equal to average total cost.
B) Price times quantity produced must be equal to or greater than total variable cost for some level of output or the firm will close down in the short run.
C) Price may be equal to, greater than, or less than average total cost.
D) Price must be equal to or greater than minimum average variable cost for the firm to continue producing.

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Which of the following is true for a purely competitive firm in short-run equilibrium?


A) The firm is making only normal profits.
B) The firm's marginal cost is greater than its marginal revenue.
C) The firm's marginal revenue is equal to its marginal cost.
D) A decrease in output would lead to a rise in profits.

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Price is taken to be a "given" by an individual firm selling in a purely competitive market because


A) the firm's demand curve is downward-sloping.
B) there are no good substitutes for the firm's product.
C) each seller supplies a negligible fraction of the total market.
D) product differentiation is reinforced by extensive advertising.

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Suppose you find that the price of your product is less than minimum AVC.You should


A) minimize your losses by producing where P = MC.
B) maximize your profits by producing where P = MC.
C) close down because, by producing, your losses will exceed your total fixed costs.
D) close down because total revenue exceeds total variable cost.

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An industry comprising a small number of firms, each of which considers the potential reactions of its rivals in making price-output decisions, is called


A) monopolistic competition.
B) oligopoly.
C) pure monopoly.
D) pure competition.

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The basic difference between pure competition and monopolistic competition is in the number of firms in the industry.

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If a profit-seeking competitive firm is producing its profit-maximizing output and its total fixed costs fall by 25 percent, the firm should


A) use more labor and less capital to produce a larger output.
B) not change its output.
C) reduce its output.
D) increase its output.

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A purely competitive firm's short-run supply curve is


A) perfectly elastic at the minimum average total cost.
B) upsloping and equal to the portion of the marginal cost curve that lies above the average variable cost curve.
C) upsloping and equal to the portion of the marginal cost curve that lies above the average total cost curve.
D) upsloping only when the industry has constant costs.

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Assume for a competitive firm that MC = AVC at $12, MC = ATC at $20, and MC = MR at $16.This firm will


A) realize a profit of $4 per unit of output.
B) maximize its profit by producing in the short run.
C) minimize its losses by producing in the short run.
D) shut down in the short run.

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