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Exam 4: Digital Marketing and Social Media: Living in the Connected World

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Question 121

Multiple Choice

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Snaptell allows shoppers to retrieve more information about products while shopping in brick-and-mortar stores. What is this an example of?

A) microblog
B) social network
C) app
D) firewall

E) B) and C)
F) None of the above

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verified

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Question 122

Multiple Choice

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Jason's Foods, an organic food products manufacturer, is planning to market its products through social media sites. The marketing team plans to use messages that focus on the health benefits of organic foods in order to generate greater awareness about its products and engage its target audience in the conversation. In doing so, what would the marketing team of Jason's Foods be engaging in?

A) social media monitoring
B) content marketing
C) behavioural targeting
D) social bookmarking

E) A) and B)
F) B) and C)

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Question 123

Essay

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Explain with the help of an example how violation of privacy laws and guidelines could destroy a company's reputation.

Marketers generally view the goal of social media marketing as developing a conversation with potential customers.

What does the click-through rate measure?

Write a brief note on search marketing.

Adrian works with the marketing team of an automobile company. He oversees the look and feel of the online communities, which the company uses to market its products. His role is similar to that of a social media designer.

What software enables users to communicate with each other online?

Differentiate between online forums and blogging sites.

The use of bots has made shopping easier, as it can search hundreds of websites for information on products that meet certain criteria set by the customer.

Marketers direct some parts of their social media marketing efforts toward trust building in order to facilitate the two-way conversation between the company and the consumer.

What measures the effectiveness of the website based on the percentage of website visitors making purchases through the site?

What is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools called?

How is online marketing different from digital marketing?

Connotea is a social media platform aimed primarily at scientists and clinicians, where users can post news items and links to outside articles, then vote on which postings get the most prominent display. Connotea is an example of an online forum.

Which statement best describes the group of consumers known as Web-to-store shoppers?

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Which of the following is an online journal for an individual or organization?

​Matching Set 1 ​ ​ a.​influencers b.​phishing c.​social media d.​podcast e.​social media monitoring f.​digital marketing g.​social media tool h.click-through rate i.​QR codes j.​vishing k.​social media platform l.​bookmarking site m.​microblog n.​engagement o.​social newssite p.​social media marketing q.​encryption r.online forum -​A(n) _____ is a software that enables users to communicate with each other online.

What term refers to a platform where a host or writer posts information or opinions on various topics and followers may respond?