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In the 1920s, advertisers increasingly focused their attention on the


A) unique qualities of their product.
B) reputation of the manufacturer.
C) low price of mass consumer goods.
D) personal psychology of the consumer.

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How did the marketing of Listerine during the 1920s reflect the role of advertising in a consumer-oriented economy?


A) It compared the product's quality to other similar items.
B) It convinced consumers they had a need they weren't previously aware of.
C) It identified the wealthy as the product's target audience.
D) It suggested that use of the product would improve the consumer's economic prospects.

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B

In his article "The Case against the Reds" in Forum magazine in 1920 (Document 21.1) , Attorney General A. Mitchell Palmer declared that "[r]obbery, not war, is the ideal of communism. This has been demonstrated in Russia, Germany, and in America." What was Palmer comparing communism to?


A) Criminality
B) Jingoism
C) Nationalism
D) Internationalism

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In 1920, according to the U.S. Census, the majority of Americans lived


A) on farms.
B) in suburbs.
C) in towns with populations of less than 1,000.
D) in cities with populations of more than 2,500.

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The National Origins Act was designed to


A) limit the number of Northern European immigrants.
B) increase the number of immigrants from Asia.
C) increase the number of immigrants from Mexico.
D) limit the number of Southern and Eastern European immigrants.

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The passage of the National Origins Act in 1924 inspired nativist reformers to


A) declare victory and withdraw from politics.
B) organize English language and citizenship classes for immigrants.
C) encourage Mexican Americans to return to their native land.
D) oppose the execution of the Italian anarchists Sacco and Vanzetti.

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Roughly how many Americans worked in industries related to automobile production in 1929?


A) One in four
B) One in eight
C) Three in eight
D) One in sixteen

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The fact that, by 1929, Americans bought 60 percent of their cars and 80 percent of radios on the installment plan was evidence that


A) wages and incomes were declining.
B) only the wealthy could enjoy the new technologies.
C) corporate profits had peaked.
D) the nation's economic growth was dependent on mass consumption.

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What was the movement of thousands of African Americans from the South to the North and West in search of better jobs and better treatment during World War I called?


A) The Mass Exodus
B) The Great Migration
C) Black Tuesday
D) The Harlem Renaissance

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As a consequence of the influenza epidemic,


A) many Americans refused to interact with friends and neighbors.
B) 400,000 African Americans migrated from the South to the North.
C) agricultural products and other foodstuffs were rationed.
D) hundreds of foreigners were arrested and deported by the federal government.

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Which of the following consumer goods had a transformative impact on day-to-day life in the United States during the 1920s?


A) Vacuum cleaners
B) Washing machines
C) Automobiles
D) Toasters

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Despite their differences, Langston Hughes and Marcus Garvey agreed that


A) to be truly free, black Americans needed to return to Africa.
B) African American success did not depend on white approval.
C) economic self-sufficiency was essential to developing racial pride.
D) artistic expression was crucial to the development of a positive African American identity.

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Treasury Secretary Andrew Mellon's belief in "trickle down" economics was a result of his


A) commitment to laissez-faire economics.
B) concern for the well-being of the working class.
C) faith in government regulatory agencies.
D) experience as a corporate titan.

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The incident that sparked the Chicago race riots of 1919 demonstrated that


A) racial segregation was practiced in the North as well as the South.
B) World War I veterans were not being reintegrated into American society.
C) the Great Migration had little impact on life in northern cities.
D) many African Americans were radicals and anti-capitalists.

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A

Which of the following challenged the homogeneity of mass consumer culture?


A) Motion pictures
B) Advertising
C) Radio
D) Fashion

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Ohio high school teacher John Scopes was put on trial for giving a lecture on the theories of


A) Charles Darwin.
B) Henry Ford.
C) Gertrude Stein.
D) Franz Boas.

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What can we conclude from the map of the election of 1924 (Map 21.2) ? What can we conclude from the map of the election of 1924 (Map 21.2) ?   A)  The Democrats' support for prohibition hurt their campaign in the Northeast. B)  Wisconsin embraced socialist politics during the 1920s. C)  Warren G. Harding won reelection despite the Teapot Dome Scandal. D)  Nothing had changed in national politics since the 1860 split.


A) The Democrats' support for prohibition hurt their campaign in the Northeast.
B) Wisconsin embraced socialist politics during the 1920s.
C) Warren G. Harding won reelection despite the Teapot Dome Scandal.
D) Nothing had changed in national politics since the 1860 split.

Correct Answer

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African American culture in the 1920s, from poetry to the blues, was notable for


A) its expression of middle-class black values.
B) pandering to white audiences.
C) authentically reflecting the black experience.
D) reinforcing racist stereotypes.

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Why is "Black Tuesday" considered the starting point of the Great Depression?


A) The Federal Reserve Board lowered interest rates.
B) Stock market prices fell dramatically.
C) Labor unions called a general strike.
D) Europe stopped importing American goods.

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The presidential candidacy of Al Smith was possible because of


A) the demise of the Klan.
B) the groundwork laid by John W. Davis.
C) the support of Franklin D. Roosevelt.
D) his support for prohibition.

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A

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