Filters
Question type
Study Flashcards

are everywhere these days, from self-service hotel and airline check-in devices to in-store ordering devices that let you order merchandise not carried in the store.


A) Kiosks
B) Viral videos
C) Podcasts
D) Catalogues
E) Infomercials

Correct Answer

verifed

verified

Which of the following has been limited in recent years by the implementation of Canada's National Do Not Call List?


A) calls by nonprofit groups
B) business-to-business telemarketing
C) unsolicited outbound telemarketing by businesses
D) "opt-in" calling systems
E) inbound telephone marketing

Correct Answer

verifed

verified

Amazon.com targets opt-in customers with a limited number of helpful "we thought you'd like to know" messages based on their expressed preferences and previous purchases. This is referred to as permission-based email advertising.

Correct Answer

verifed

verified

Digital marketing through online, mobile, and social media provides a sense of brand engagement and community.

Correct Answer

verifed

verified

Which kind of marketing involves sending an offer, announcement, reminder, or other item to a person at a particular postal address?


A) direct digital marketing
B) mass marketing
C) kiosk marketing
D) telephone marketing
E) direct-mail marketing

Correct Answer

verifed

verified

Online visitors can't buy anything at TSN.ca or Sportsnet.ca. Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet their needs. This is most likely an example of a(n) .


A) branded community website
B) promotional website
C) direct marketing website
D) e-tailing website
E) interactive website

Correct Answer

verifed

verified

Using sophisticated big data analytics, direct marketers can mine these databases to "microtarget" their selling efforts.

Correct Answer

verifed

verified

Explain the concept of viral marketing.

Correct Answer

verifed

verified

Viral marketing, the digital version of ...

View Answer

Social media marketing is a traditional direct marketing tool.

Correct Answer

verifed

verified

Which of the following is an example of a retailer using mobile marketing to enrich the customer's shopping experience at the same time that they stimulate buying?


A) Java Lava sends a special email to customers that displays fireworks when it's opened to celebrate the store's 1-year anniversary.
B) Sharie's boutique issues mobile coupons to existing customers.
C) Books Abound uses an app to introduce customers to newly released books that are tailored to their reading preferences.
D) The Music Store launches an app that plays 10 seconds of a new song every time users access it.
E) Lacey's department store uses a virtual tour app of Paris to promote a week-long celebration revolving around French-themed clothing, jewellery, and fragrances in their stores.

Correct Answer

verifed

verified

Which of the following is most likely true about the digital age with regards to marketing?


A) Digital networks allow marketers many ways to build customer relationships.
B) The number of businesses connecting people over digital networks is in decline.
C) Most firms are shifting back to traditional marketing forms to build customer value.
D) Online-only marketing is more commonly used by firms than multichannel marketing.
E) The Internet has had little impact on the ways consumers purchase products.

Correct Answer

verifed

verified

Describe direct-response television (DRTV) marketing.

Correct Answer

verifed

verified

Direct-response television (DRTV) market...

View Answer

Green Gardens sells gardening and landscaping goods and equipment. The marketing department places an unmanned machine in the store with touchscreen technology to provide product information. Consumers can use this machine to learn about the company's products and services. The company's marketing form is best referred to as marketing.


A) interactive
B) personalized
C) kiosk
D) mobile
E) telephone

Correct Answer

verifed

verified

Which of the following is a drawback of using blogs as a marketing medium?


A) The content of a blog is difficult to control.
B) A company cannot have more than one blog.
C) Blogs do not provide the kind of personalized medium that today's marketers want.
D) It is difficult to use blogs to reach highly targeted audiences.
E) Advertising on a blog is typically very expensive.

Correct Answer

verifed

verified

Some websites are primarily designed to engage customers and move them closer to a direct purchase.

Correct Answer

verifed

verified

Which of the following is a direct digital marketing tool?


A) telephone
B) blogs
C) printed catalogue
D) television
E) direct mail

Correct Answer

verifed

verified

Which of the following is an online tool designed to engage customers and move them closer to a direct purchase or other marketing outcome?


A) infomercial
B) printed catalogue
C) marketing website
D) branded community website
E) direct mail

Correct Answer

verifed

verified

What are the main privacy concerns and Internet security issues associated with online marketing?

Correct Answer

verifed

verified

Some direct marketers have been accused ...

View Answer

The main forms of content sites are display ads and search-related ads. Together, they are the largest portion of firms' digital marketing budgets.

Correct Answer

verifed

verified

Define telemarketing, and distinguish between outbound and inbound telemarketing.

Correct Answer

verifed

verified

Telemarketing involves using the telepho...

View Answer

Showing 21 - 40 of 96

Related Exams

Exam 1

Marketing: Creating Customer Value and Engagement

100 Questions

Exam 2

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

91 Questions

Exam 3

Analyzing the Marketing Environment

92 Questions

Exam 4

Managing Marketing Information to Gain Customer Insights

100 Questions

Exam 5

Understanding Consumer and Business Buyer Behaviour

97 Questions

Exam 6

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

100 Questions

Exam 7

Products, Services, and Brands: Building Customer Value

99 Questions

Exam 8

Developing New Products and Managing the Product Life Cycle

100 Questions

Exam 9

Pricing: Understanding and Capturing Customer Value

100 Questions

Exam 10

Marketing Channels: Delivering Customer Value

100 Questions

Exam 11

Retailing and Wholesaling

98 Questions

Exam 12

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

91 Questions

Exam 13

Personal Selling and Sales Promotion

98 Questions

Exam 15

The Global Marketplace

100 Questions

Exam 16

Sustainable Marketing: Social Responsibility and Ethics

100 Questions

Show Answer