Question 1

Citing Wikipedia as a reference is not considered a good practice because Wikipedia:

Accepted Answer

A)   leverages a neutral point of view.
B)   hosts unopinionated entries.
C)   is proprietary in nature.
D)   is not original source material, but rather a clearinghouse of information.
E)   offers limited content.

Question 2

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

Accepted Answer

A) True 
 B)False

Question 3

Social media refers to content that is peer produced and shared online.

Accepted Answer

A) True 
 B)False

Question 4

Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of:

Accepted Answer

A)   what you see is what you get.
B)   political correctness.
C)   neutral point of view.
D)   public disclosure.
E)   respect for universal human rights.

Question 5

A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:

Accepted Answer

A)   SnapChat.
B)   WhatsApp.
C)   StackOverflow.
D)   Twitter.
E)   Orkut.

Question 6

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Accepted Answer

A) True 
 B)False

Question 7

A(n)  _____ refers to an Internet vandal and mischief-maker.

Accepted Answer

A)   avatar
B)   troll
C)   sock puppet
D)   poltergeist
E)   gadfly

Question 8

What are blogs? What features does a typical blog offer to its users? How are these features a source of value for the users?

Accepted Answer

Blogs are online journal entries, usuall...

Question 9

A _____ is the term for a Twitter post. It is limited to 140 characters.

Accepted Answer

The answer of A _____ is the term for a...

Question 10

There are several public markets for leveraging crowdsourcing for________, or as an alternative to standard means of __________.

Accepted Answer

innovation...

Question 11

What is crowdsourcing?

Accepted Answer

A)   It is the act of taking a job traditionally performed by a designated agent and outsourcing it to an undefined generally large group of people in the form of an open call.
B)   It is the act of moving a job from a group of ineffective employees to an efficient employee.
C)   It is the process of selling products to people in the guise of conducting marketing research.
D)   It is the act where a group of people moves from one country to another while looking out for better work opportunities.
E)   It is the movement of employees from one department to another with the aim of improving their skill sets.

Question 12

A(n) _____ is an online community that allows users to establish a personal profile and communicate with others.

Accepted Answer

The answer of A(n) _____ is an online community that...

Question 13

Which of the following statements is true about corporations and blogging?

Accepted Answer

A)   Corporations that blog have to be careful about editors filtering their ideas.
B)   Since corporate blogging offers a one-sided dialogue, people outside the corporation cannot provide feedback about the corporation's products or services.
C)   Corporate blogs have a limit on page size, and word count.
D)   CEOs use blogs for purposes that include a combination of marketing, sharing ideas, press response, image shaping, and reaching consumers directly.
E)   Corporate blogs can be published to the public only through the mainstream media.

Question 14

_____ represent a method for organizing tweets where keywords are preceded by the # character.

Accepted Answer

A)   Trackbacks
B)   Hash tags
C)   Twitter rolls
D)   Feeds
E)   Mash-ups

Question 15

While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.

Accepted Answer

A) True 
 B)False

Question 16

Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services.

Accepted Answer

A)   paid
B)   earned
C)   owned
D)   mainstream

Question 17

Links in a blog post that refer readers back to cited sources are called _____.

Accepted Answer

The answer of Links in a blog post that refer...

Question 18

Many wikis also serve as ??????????__________________ that act as a sort of collective corporate memory that is vital for sharing skills, learning, and preserving expertise even when employees leave the firm.

Accepted Answer

Knowledge ...

Question 19

The long tail nature of the blogging phenomenon is demonstrated by:

Accepted Answer

A)   many blogs, which are more popular than most mainstream media publications.
B)   the niche content that is discoverable through search engines and that is often shared via other types of social media.
C)   most popular blogs offering cutting-edge news and commentary on a wide range of political, social, and economic topics.
D)   the higher valuation of many top-ranked blogs, compared to that of publicly traded papers.
E)   top blogs operating on shoestring budgets, yet snaring several hundred thousand dollars a month in ad revenue.

Question 20

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

Accepted Answer

A)   trackback
B)   thread
C)   hyperlink
D)   feed
E)   blog roll

Exam 9: Social Media, Peer Production, and Web 20

Social media refers to content that is peer produced and shared online.

Correct AnswerverifiedShow Answer

While blogs are effective for communicating with the public, firms shouldn't use blogs for internal communication since everyone can see them.

Correct AnswerverifiedShow Answer

_____ represent a method for organizing tweets where keywords are preceded by the # character.

Correct AnswerverifiedShow Answer

What are blogs? What features does a typical blog offer to its users? How are these features a source of value for the users?

Correct AnswerverifiedBlogs are online journal entries, usuall...View AnswerShow Answer

A(n) _____ is an online community that allows users to establish a personal profile and communicate with others.

Correct AnswerverifiedShow Answer

A professional or student looking for guidance with a programing problem is likely to be best be served by posting questions to:

Correct AnswerverifiedShow Answer

Many wikis also serve as ??????????__________________ that act as a sort of collective corporate memory that is vital for sharing skills, learning, and preserving expertise even when employees leave the firm.

Correct AnswerverifiedKnowledge ...View AnswerShow Answer

A(n) _____ refers to an Internet vandal and mischief-maker.

Correct AnswerverifiedShow Answer

Links in a blog post that refer readers back to cited sources are called _____.

Correct AnswerverifiedShow Answer

Despite the rise of messaging apps and other forms of social media, these efforts are focused on consumer efforts, with corporations yet to find a viable way to leverage these services in an organizational setting.

Correct AnswerverifiedShow Answer

Social networks are a hothouse for "_________" media, where enthusiast-consumers can help spread the word about products and services.

Correct AnswerverifiedShow Answer

A _____ is the term for a Twitter post. It is limited to 140 characters.

Correct AnswerverifiedShow Answer

Users who edit Wikipedia content in a manner that is biased and opinionated are said to be violating Wikipedia's stated policy of:

Correct AnswerverifiedShow Answer

A _____ refers to a list of a blogger's favorite sites, often displayed on the right or left column of a blog's main page.

Correct AnswerverifiedShow Answer

What is crowdsourcing?

Correct AnswerverifiedShow Answer

Which of the following statements is true about corporations and blogging?

Correct AnswerverifiedShow Answer

There are several public markets for leveraging crowdsourcing for________, or as an alternative to standard means of __________.

Correct Answerverifiedinnovation...View AnswerShow Answer

The long tail nature of the blogging phenomenon is demonstrated by:

Correct AnswerverifiedShow Answer

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

Correct AnswerverifiedShow Answer

Citing Wikipedia as a reference is not considered a good practice because Wikipedia:

Correct AnswerverifiedShow Answer

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Blogs are online journal entries, usuall...
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Knowledge ...
View Answer

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There are several public markets for leveraging crowdsourcing for, or as an alternative to standard means of __.

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innovation...
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Correct Answer
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Correct Answer
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Correct Answer
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