Question 1

Which of the following is true of surveys

Accepted Answer

A)  They involve the direct observation of behavior.
B)  They can measure both what people say about their behavior and the behavior itself at the same time.
C)  They only measure what people say about their thoughts, feelings, and behaviors.
D)  They are a good source of available data.

Question 2

Which of the following is a disadvantage of questionnaires as a survey research technique in contrast to interviews

Accepted Answer

A)  There is no opportunity to probe for further information.
B)  They are more expensive.
C)  They enhance the problem of interviewer bias.
D)  They provide less accurate responses to questions of a personal or sensitive nature.

Question 3

Which of the following was stated as an advantage of using slang to ask questions when the slang is used by the group being surveyed

Accepted Answer

A)  It can increase rapport.
B)  It makes data analysis easier.
C)  It reduces random error.
D)  It increases systematic error.

Question 4

What are the advantages and disadvantages of using questionnaires as a means of collecting data

Accepted Answer

Advantages of using questionnaires as a ...

Question 5

Research interviews are different from practice interviews in that:

Accepted Answer

A)  the content of the research interview is determined by the respondent while that of the practice interview is determined by the practitioner.
B)  the content of the practice interview is often determined by the client or the client's needs.
C)  research interviews involve more intensive and longer relationships between interviewer and respondent.
D)  practice interviews are more likely to involve a brief practitioner client relationship.

Question 6

When contacting respondents on their cell phones, researchers sometimes ask them whether they are in a safe and relaxed environment where they can adequately respond to the questions. A downside of doing this is:

Accepted Answer

A)  it gives the respondent a ready-made excuse to refuse to participate.
B)  it takes up too much time in the interview.
C)  it will increase the response rate too much.
D)  it reduces rapport between interviewer and respondent.

Question 7

"Our community needs more recreational programs for its youth, and taxes should be raised to finance them." If this statement were used to measure attitudes in a survey, what error or problem does it suffer from

Accepted Answer

A)  It is too long.
B)  It is two questions in one.
C)  It uses too much slang.
D)  It contains a false premise.

Question 8

Discuss the advantages and disadvantages of closed ended and open ended questions as used in questionnaires. Under what conditions would you use one type of question rather than the other

Accepted Answer

Closed-ended questions in questionnaires...

Question 9

As a guideline, the text suggests that any response rate less than ______ in a survey is highly suspect as far as representativeness is concerned.

Accepted Answer

A)  50 percent
B)  65 percent
C)  80 percent
D)  90 percent

Question 10

Which of the following is NOT one of the special techniques possible with computer-assisted telephone interviewing

Accepted Answer

A)  personalized wording of questions
B)  automatic branching for contingency questions
C)  range checks on responses to catch errors
D)  all of the answers represent such special techniques

Question 11

Which of the following has research shown to occur when an interviewer and a respondent differ in terms of race or social distance

Accepted Answer

A)  The response rate drops substantially.
B)  The response rate increases slightly.
C)  The quality of data increases.
D)  More socially acceptable answers are obtained.

Question 12

Which of the following is an advantage of interviews over questionnaires as a survey research technique

Accepted Answer

A)  Interviews are less expensive.
B)  Interviews do not take as much time.
C)  Interviews help to reduce interviewer bias.
D)  Interviews allow more control over factors such as who answers the questions.

Question 13

When using a mailed questionnaire, research has shown that, after ________ follow up letter(s) , additional follow ups will generate relatively few additional responses.

Accepted Answer

A)  one
B)  two
C)  three
D)  four

Question 14

A questionnaire is different from an interview in that a questionnaire:

Accepted Answer

A)  is distributed to respondents through the mail.
B)  contains written questions that people respond to directly on the form itself.
C)  involves the researcher reading questions to respondents and recording their answers.
D)  follows a non-schedule standardized interview format.

Question 15

Compare and contrast research interviews with practice interviews.

Accepted Answer

Research interviews and practice intervi...

Question 16

Which of the following is one of the weaknesses of using matrix questions on questionnaires

Accepted Answer

A)  They may not provide a sufficient number of response alternatives.
B)  Respondents can lose track of which line is the response location for which statement.
C)  They can create ambiguity regarding which questions the respondent should go to after completing the matrix questions.
D)  All of the answers represent weaknesses of matrix questions.

Question 17

A focus group could be best defined as:

Accepted Answer

A)  an interview with a whole group of people at the same time, using an un-standardized interview.
B)  an interview with a whole group of people at the same time, using a schedule-standardized interview.
C)  an interview where a number of people are interviewed in sequence, using a nonschedule-standardized interview.
D)  a face-to-face interview, using an un-standardized interview and focusing in on only one topic.

Question 18

Research on conducting surveys on non-sensitive topics has shown that:

Accepted Answer

A)  assuring anonymity results in a higher response rate than does assuring confidentiality.
B)  assuring confidentiality results in a higher response rate than does assuring anonymity.
C)  assuring anonymity does not result in a higher response rate than does assuring confidentiality.
D)  neither assurances of anonymity nor confidentiality have any effect on the response rate.

Question 19

In general, open ended questions would be most appropriate to use in a survey when:

Accepted Answer

A)  the survey will be conducted via telephone.
B)  variables are highly developed theoretically and measurable on the basis of a few known response alternatives.
C)  conducting an exploratory study with little theoretical development.
D)  conducting applied research in which the goal is to alleviate some specific problem.

Question 20

The method of initially contacting respondents for an interview that has the LOWEST rate of refusal is:

Accepted Answer

A)  to telephone them.
B)  to send them a letter.
C)  to send them a telegram.
D)  to contact them in person.

Exam 7: Survey Research

"Our community needs more recreational programs for its youth, and taxes should be raised to finance them." If this statement were used to measure attitudes in a survey, what error or problem does it suffer from

Correct AnswerverifiedShow Answer

Which of the following is an advantage of interviews over questionnaires as a survey research technique

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Compare and contrast research interviews with practice interviews.

Correct AnswerAnswered by ExamLex AIResearch interviews and practice intervi...View AnswerShow Answer

Which of the following is a disadvantage of questionnaires as a survey research technique in contrast to interviews

Correct AnswerverifiedShow Answer

Which of the following is one of the weaknesses of using matrix questions on questionnaires

Correct AnswerverifiedShow Answer

When using a mailed questionnaire, research has shown that, after ________ follow up letter(s) , additional follow ups will generate relatively few additional responses.

Correct AnswerverifiedShow Answer

Research interviews are different from practice interviews in that:

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Research on conducting surveys on non-sensitive topics has shown that:

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A questionnaire is different from an interview in that a questionnaire:

Correct AnswerverifiedShow Answer

The method of initially contacting respondents for an interview that has the LOWEST rate of refusal is:

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Which of the following is NOT one of the special techniques possible with computer-assisted telephone interviewing

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In general, open ended questions would be most appropriate to use in a survey when:

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Discuss the advantages and disadvantages of closed ended and open ended questions as used in questionnaires. Under what conditions would you use one type of question rather than the other

Correct AnswerAnswered by ExamLex AIClosed-ended questions in questionnaires...View AnswerShow Answer

Which of the following has research shown to occur when an interviewer and a respondent differ in terms of race or social distance

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As a guideline, the text suggests that any response rate less than ______ in a survey is highly suspect as far as representativeness is concerned.

Correct AnswerverifiedShow Answer

What are the advantages and disadvantages of using questionnaires as a means of collecting data

Correct AnswerAnswered by ExamLex AIAdvantages of using questionnaires as a ...View AnswerShow Answer

When contacting respondents on their cell phones, researchers sometimes ask them whether they are in a safe and relaxed environment where they can adequately respond to the questions. A downside of doing this is:

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Which of the following is true of surveys

Correct AnswerverifiedShow Answer

A focus group could be best defined as:

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Which of the following was stated as an advantage of using slang to ask questions when the slang is used by the group being surveyed

Correct AnswerverifiedShow Answer

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Research interviews and practice intervi...
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Closed-ended questions in questionnaires...
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Advantages of using questionnaires as a ...
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