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Exam 11: Building Customer Relationships Through Effective Marketing

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Question 41

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Products that can be marketed successfully with the undifferentiated approach include sugar and _____.

A) cars
B) clothing
C) writing pens
D) flour
E) furniture

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Question 42

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Implementation of the marketing concept requires a firm to obtain information on what customers' needs are and how those needs are being met by products currently on the market.

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Question 43

Multiple Choice

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Between the 1920s and the 1950s, business had a strong ____ orientation, in which emphasis was placed on increased advertising, enlarged sales forces, and occasionally high-pressure selling techniques.

Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans.This group is Topps's _____.

A marketing strategy consists of the selection and analysis of a target market and

Your Best, Inc. Christie worked for a retail company and noticed there were many things which could be done.She shared some of her ideas with upper management, but it did not want to do things differently.When Christie went home to talk to her husband, they both realized that, given her passion, it would be better for Christie to open her own business.After a lot of consideration, she decided to open a sporting goods store called Your Best, Inc.She also knew just where to open the store-right next to her house. To be certain to address all aspects of the business, Christie hired a marketing research firm to determine the best location.Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area.She also realized that deciding where to locate the business was not the only major concern.More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan.Her husband mentioned the possibility of using online information services to help with the business.With her husband's support and a good marketing plan, Christie felt that she would be prepared to make the right decisions. -Refer to Your Best, Inc.Christie thought about focusing on the four elements of the marketing mix.Which of the following is one of those elements?

An essential aspect of the marketing concept is ensuring that the firm has adequate production capabilities to satisfy future demand.

Females in a market can be classified as a(n) _____.

Car dealers are financed by automobile manufacturers, and Wal-Mart receives financing from its wholesalers and manufacturers.What marketing functions do such activities perform?

A plan that will enable an organization to make the best use of its resources to meet its objectives is called a _____.

Would personal income, disposable income, or discretionary income be of the greatest interest to marketers? Explain your answer.

Examples of product ingredients of the marketing mix include design of the product and trade names, packaging, and warranties.

Time, place, and possession utility have no real value in terms of money.

From time to time, some of the activities within the eight major functions of marketing are eliminated to provide for a more effective marketing process.

The power of a good or service to satisfy a human need is called utility.

All of the following except which are ways to collect useful marketing research information?

The organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders is _____.

General Foods Corporation uses data such as sales figures, product and marketing costs, inventory levels, and activities of its sales force to make marketing decisions.The firm is using ____ data.

On the way to work, Jill Lindquist realized her car was overheating, so she immediately pulled into a service station to have the problem fixed.Jill's buying process for the car repair was influenced by _____.

Leslie, the marketing manager of RLS Manufacturing, is evaluating factors that could affect sales of its line of golf bags over the next year.She can get all except which of the following from the marketing plan?