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________ is based on customers' opinion of products and services.


A) Conformance
B) Aesthetics
C) Durability
D) Performance
E) Perceived quality

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Quality management is the only quality sphere that overlaps with either of the other two spheres of quality control and quality assurance; quality control and quality assurance are unrelated.

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The ultimate goal of strategic quality planning is to aid an organization to achieve sustainable competitive advantage.

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Which of the following is the most traditional dimension of quality?


A) durability
B) reliability
C) features
D) performance
E) conformance

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Which of the following activities is related to quality management?


A) measuring process performance
B) providing employee recognition
C) off-line experimentation
D) design team formation and management
E) developing and maintaining control charts

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Conformance is the degree to which a product tolerates stress or trauma without failing.

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The ________ perspective on quality is technically oriented, focusing on statistics and technical specification that are needed to produce high-quality products.


A) marketing
B) operations
C) engineering
D) strategic management
E) financial

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The marketer focuses on the ________ dimension of products and services.


A) perceived quality
B) durability
C) conformance
D) reliability
E) performance

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Employee empowerment involves removing decision-making responsibilities from the lowest levels in the organization, thereby freeing up those workers to accomplish more of their primary tasks.

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Which of the following choices correctly matches one of Garvin's dimensions of quality with its definition?


A) reliability-refers to the efficiency with which a product achieves its intended purpose
B) serviceability-the ease of repair of a product
C) conformance-the degree to which a product tolerates stress or trauma without failing
D) performance-subjective sensory characteristics such as taste, feel, sound, look, and smell
E) aesthetics-refers to the propensity for a product to perform consistently over its useful design life

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According to the economic quality level model, the pursuit of higher levels of quality will result in lower expenditures.

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________ include customer support and focusing on delivery reliability.


A) Inbound logistics
B) Downstream activities
C) Core process activities
D) Upstream activities
E) Outbound logistics

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High customer involvement plays a major role in the determination of service quality.

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________ referred to the communication problem when he stated that "the language of management is money."


A) Deming
B) Shewhart
C) Juran
D) Garvin
E) Crosby

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Life testing is a facet of reliability engineering that determines whether a product will fail under controlled conditions during a specified life.

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The role of marketing in design has been to bring the voice of the ________ into the design process.


A) supplier
B) customer
C) intermediary
D) retailer
E) producer

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The ultimate goal of strategic quality planning is to help an organization achieve ________.


A) maximum profitability
B) sustainable competitive advantage
C) an increase in market share
D) cost minimization
E) growth in revenues

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According to the contingency theory, there is a point at which investment in quality improvement will become uneconomical.

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The three spheres of quality are quality control, quality assurance, and quality management.

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The ________ phase of quality control involves perceiving how interrelationships apply to the larger phenomenon of quality being studied.


A) generalization
B) synthesis
C) relation
D) experimentation
E) analysis

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