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Exam 14: The Influence of Culture and Values

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Question 31

Multiple Choice

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Freedom, wisdom, equality, and peace all represent values; whereas, courageous, giving, helpful, and honest represent values.

A) instrumental; terminal
B) attribute; benefit
C) functional; instrumental
D) terminal; instrumental
E) terminal; psychosocial

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Question 32

Multiple Choice

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Larry owns a classic Corvette convertible that he likes to take car shows on weekends and display.When Larry does this, he is engaging in what type of ritnal?

A) Divestment ritnal
B) Social ritnal
C) Exchange ritnal
D) Possession ritnal
E) Grooming ritnal

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Question 33

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Exchange is a ritual that helps affrrm or revise cultural meaning.

Our culture is built upon cultural values and cultural values are reflected in cultural norms, although of course, there are different "types" of norms.Provide defmitions for the different crescive norms discussed in your readings and provide examples for each.

Defme the four categories of linguistics.

Defme individualism and give an example of an individualistic country and why.

Advertising and other marketing activities help new and existing products take on cultural meaning.

What is the difference between exchange rituals and possession rituals?

Uncertainty avoidance is when a culture is uncomfortable with definitive and structured situations.

Learning one's culture by growing up in that culture is known as:

Return potential model describes norms on the behavioral and evaluation dimensions.

What widely used survey instrument is designed to provide insight into global value systems by linking them with consumer beliefs, attitudes, preferences, and behaviors?

Once a month, Charlie takes all of his weekly newspapers and magazines to the local paper recycling facility.It makes him feel good to recycle his papers because he feels he is helping the environment.This behavior is an example of:

Customs are passed down from generation to generation.

occur when consumers discuss, compare, reflect upon, and display their belongings.

Subcultures provide opportunities for marketers to segment society into more manageable groups.

In Japan, it is rude to not open the gift immediately upon receipt in front of the gift-giver.

Instrumeutal values provide no value on the consumer side.

In Japan it is considered respectful and appropriate to stay at work until the person you report to leaves.An employee at Toyota in Japan named Jennifer regularly leaves before the person she reports to.As a result the working relationship has turned sour.On top of that all the other employees at Toyota refuse to associate with her because of her lack of regard for tradition.Japan's norm of staying at work until the person you report to leaves is best described as a(n) :

One person giving their textbook to another is an example of a possession ritual.