Question 1

Clay Gates is a distribution specialist who has been looking at ways to improve the flow of parts and materials from his company's warehouses to the production line,and the movement of work in process throughout the company's factories.These efforts suggest that Clay's primary interest is in improving his company's inbound logistics.

Accepted Answer

A) True 
 B)False

Question 2

Seasonal goods are kept in storage warehouses.

Accepted Answer

A) True 
 B)False

Question 3

The activities performed by most marketing intermediaries are not essential to the marketing process.

Accepted Answer

A) True 
 B)False

Question 4

In a(n) __________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

Accepted Answer

A)   administered distribution system
B)   corporate distribution system
C)   wholesaler-sponsored chain
D)   cash-and-carry chainE) A) and C)
F) B) and D)

Question 5

The highest-cost transportation method is:

Accepted Answer

A)   railroad.
B)   truck.
C)   ship.
D)   air.E) C) and D)
F) A) and B)

Question 6

Department stores offer a wide variety of products that are sold in separate departments.

Accepted Answer

A) True 
 B)False

Question 7

In multilevel marketing "upliners" recruit "downliners" and receive a commission on the sales their downliners make.

Accepted Answer

A) True 
 B)False

Question 8

Retailers such as jewelry stores,shoe stores,and bicycle shops are:

Accepted Answer

A)   department stores.
B)   discount stores.
C)   warehouse clubs.
D)   specialty stores.E) C) and D)
F) B) and C)

Question 9

The two basic types of merchant wholesalers are:

Accepted Answer

A)   full-service wholesalers and limited-function wholesalers.
B)   functional wholesalers and distributive wholesalers.
C)   independent wholesalers and subsidiary wholesalers.
D)   capital wholesalers and full-value wholesalers.E) All of the above
F) B) and C)

Question 10

Explain why you agree or disagree with the following statement:

Accepted Answer

"Marketing intermediaries must charge a high enough price for the functions they perform to earn a profit.Therefore,the cost of distributing goods can almost always be reduced by eliminating marketing intermediaries from the channel of distribution."
It is true that marketing intermediaries seek to earn a profit on the activities they perform.However,because they specialize in the functions they perform,they can often do them much more efficiently than producers or consumers.In other words,intermediaries not only add to costs,they also create value when they perform distribution functions.Usually,the value they create more than offsets the cost they add;that is why intermediaries have survived and prospered.
However,changes in technology (especially the growth of the Internet)have made it possible to replace some intermediaries.In order to survive in the future,intermediaries will have to be flexible and adapt to the changing needs of distribution.

Question 11

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Accepted Answer

A) True 
 B)False

Question 12

Zintelle,Inc.is a large manufacturing firm.It has recently reached an agreement with an intermodal marketing company to significantly reduce the cost of shipping its finished goods to some major business customers.This agreement will help Zintelle reduce the costs associated with outbound logistics.

Accepted Answer

A) True 
 B)False  True

Question 13

Tony works at an auto assembly plant for a U.S.auto manufacturer.He manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries.As a receiver of auto parts from other suppliers,Tony works in _________________.

Accepted Answer

A)   third party logistics
B)   supply chain management
C)   a corporate distribution system
D)   direct mail operationsE) All of the above
F) C) and D)

Question 14

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

Accepted Answer

A) True 
 B)False

Question 15

___________ would probably be distributed using an intensive strategy.

Accepted Answer

A)   iPods
B)   High-def television sets
C)   Men's suits
D)   Popular magazinesE) B) and C)
F) A) and D)

Question 16

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility.

Accepted Answer

A)   psychographic
B)   place
C)   service
D)   formE) A) and B)
F) B) and C)

Question 17

A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

Accepted Answer

A) True 
 B)False

Question 18

An important reason for the popularity of direct marketing is that many people enjoy developing a personal relationship with a salesperson that comes directly to their home or place or work.

Accepted Answer

A) True 
 B)False

Question 19

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Accepted Answer

A) True 
 B)False

Question 20

In multilevel marketing,salespeople have an incentive to:

Accepted Answer

A)   recruit new salespeople,because they receive a commission on the sales made by the people they recruit.
B)   perform as many of the marketing functions as possible,because each function they perform adds to their commission.
C)   sell the product using both direct and indirect marketing methods in order to reach different types of customers.
D)   limit the number of salespeople in their franchise area so that they can maximize their own sales.E) A) and B)
F) A) and C) A

Exam 15: Distributing Products

Correct Answer
verified

Seasonal goods are kept in storage warehouses.

Correct Answer
verified

The activities performed by most marketing intermediaries are not essential to the marketing process.

Correct Answer
verified

In a(n) __________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

Correct Answer
verified

The highest-cost transportation method is:

Correct Answer
verified

Department stores offer a wide variety of products that are sold in separate departments.

Correct Answer
verified

In multilevel marketing "upliners" recruit "downliners" and receive a commission on the sales their downliners make.

Correct Answer
verified

Retailers such as jewelry stores,shoe stores,and bicycle shops are:

Correct Answer
verified

The two basic types of merchant wholesalers are:

Correct Answer
verified

Explain why you agree or disagree with the following statement:

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Correct Answer
verified

Zintelle,Inc.is a large manufacturing firm.It has recently reached an agreement with an intermodal marketing company to significantly reduce the cost of shipping its finished goods to some major business customers.This agreement will help Zintelle reduce the costs associated with outbound logistics.

Correct Answer
verified
True

Tony works at an auto assembly plant for a U.S.auto manufacturer.He manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries.As a receiver of auto parts from other suppliers,Tony works in _________________.

Correct Answer
verified

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

Correct Answer
verified

___________ would probably be distributed using an intensive strategy.

Correct Answer
verified

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility.

Correct Answer
verified

A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

Correct Answer
verified

An important reason for the popularity of direct marketing is that many people enjoy developing a personal relationship with a salesperson that comes directly to their home or place or work.

Correct Answer
verified

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Correct Answer
verified

In multilevel marketing,salespeople have an incentive to:

Correct Answer
verified
A

Exam 15: Distributing Products

Correct AnswerverifiedShow Answer

Seasonal goods are kept in storage warehouses.

Correct AnswerverifiedShow Answer

The activities performed by most marketing intermediaries are not essential to the marketing process.

Correct AnswerverifiedShow Answer

In a(n) __________,independently owned and managed stores sign an agreement to use the same name,participate in chain promotions,and cooperate as a unified system.

Correct AnswerverifiedShow Answer

The highest-cost transportation method is:

Correct AnswerverifiedShow Answer

Department stores offer a wide variety of products that are sold in separate departments.

Correct AnswerverifiedShow Answer

In multilevel marketing "upliners" recruit "downliners" and receive a commission on the sales their downliners make.

Correct AnswerverifiedShow Answer

Retailers such as jewelry stores,shoe stores,and bicycle shops are:

Correct AnswerverifiedShow Answer

The two basic types of merchant wholesalers are:

Correct AnswerverifiedShow Answer

Explain why you agree or disagree with the following statement:

Marketers provide a total of four types of utility: primary,secondary,marginal,and total.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedTrue

Tony works at an auto assembly plant for a U.S.auto manufacturer.He manages a group of employees who measure the quality of parts that arrive on rail cars from Mexico and other countries.As a receiver of auto parts from other suppliers,Tony works in _________________.

Correct AnswerverifiedShow Answer

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

Correct AnswerverifiedShow Answer

___________ would probably be distributed using an intensive strategy.

Correct AnswerverifiedShow Answer

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility.

Correct AnswerverifiedShow Answer

A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

Correct AnswerverifiedShow Answer

An important reason for the popularity of direct marketing is that many people enjoy developing a personal relationship with a salesperson that comes directly to their home or place or work.

Correct AnswerverifiedShow Answer

The main difference between agents and brokers is that agents perform a wide array of marketing functions while brokers only negotiate exchanges between buyers and sellers.

Correct AnswerverifiedShow Answer

In multilevel marketing,salespeople have an incentive to:

Correct AnswerverifiedA

Correct Answer
verified

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Correct Answer
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True

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A