Question 1

In order to gain a competitive advantage for a product or a service,marketers need to identify when attributes are

Accepted Answer

A)   peripheral.
B)   ideal.
C)   diagnostic.
D)   actual.
E)   subliminal.

Question 2

When a brand emerges as the leader early in the search process,subsequent information acquisition and evaluation is distorted in favor of that brand.

Accepted Answer

A) True 
 B)False

Question 3

PC Corps realizes that two years is too long for consumers to use a PC before buying a new one.They can stimulate problem recognition earlier by eliciting dissatisfaction with the actual state or by

Accepted Answer

A)   creating a new ideal state.
B)   creating a new actual state.
C)   eliciting dissatisfaction with the ideal state.
D)   decreasing MAO to create dissatisfaction with the ideal state.
E)   increasing clutter that will block processing of the actual state.

Question 4

Priscilla purchased a house and recalls information such as the selling price,number of bathrooms,and paint color.She does not recall how big her backyard is.This is an example of inhibition.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the advantages and perceived disadvantages of online information searches.

Accepted Answer

Online information searches offer severa...

Question 6

Many consumers might have the desire to wear an expensive watch (e.g.,a Rolex) or buy an expensive car in order to gain the admiration of others.This can be thought of as an example of

Accepted Answer

A)   problem recognition determined by beliefs.
B)   ideal state formed by aspirations.
C)   internal search influenced by beliefs.
D)   external search influenced by beliefs.
E)   problem recognition determined by values.

Question 7

Speed,user control,and graphics are the key elements of website interactivity for consumers conducting online searches.

Accepted Answer

A) True 
 B)False

Question 8

Insurance purchases,which require consumers to meet with different agents to collect information about individual policies,are best thought of as an example of

Accepted Answer

A)   subjective knowledge affecting the ability to process information.
B)   information format affecting the opportunity to process information.
C)   the objective knowledge affecting the ability to process information.
D)   perceived risk affecting involvement.
E)   objective criteria affecting the perception of brands.

Question 9

The major variables that will influence the recall of attribute information might include all of the following except

Accepted Answer

A)   accessibility.
B)   diagnosticity of attributes.
C)   salience.
D)   brand name length.
E)   vividness.

Question 10

Consumers are likely to recall ____ when they engage in internal search.

Accepted Answer

A)   primarily information encoded when in a positive mood
B)   only a small subset of stored information
C)   primarily information encoded when in a negative mood
D)   most information stored in memory
E)   primarily information from unrelated schemas

Question 11

Research suggests that consumer's degree of search activity is usually quite limited,even for purchases considered important.

Accepted Answer

A) True 
 B)False

Question 12

Online search activity is increasing because namely:

Accepted Answer

A)   online sources are very convenient.
B)   online search has low delivery costs.
C)   offline search is less expensive.
D)   offline search is less time consuming.
E)   online sources are merging into main search engines.

Question 13

____ is a critical stage in the decision process because it motivates the consumer to action.

Accepted Answer

A)   Problem recognition
B)   Internal search
C)   External search
D)   Information storage
E)   Purchase

Question 14

The relationship between involvement and perceived risk is

Accepted Answer

A)   inverse.
B)   direct.
C)   uncertain.
D)   very weak.
E)   U-shaped.

Question 15

In buying a house,very vivid or salient information,such as selling price,carpet,and the number of bathrooms,might ____ other important information,thus biasing judgment because important information will be ignored.

Accepted Answer

A)   increase need for cognition to increase the processing of
B)   increase the processing speed of
C)   inhibit the recall of
D)   decrease the motivation to process
E)   increase the structuring of information for

Question 16

Which factors limit the extent of internal information search?

Accepted Answer

Several factors can limit the extent of ...

Question 17

What motivates consumers to begin the decision-making process?

Accepted Answer

Consumers are motivated to begin the dec...

Question 18

It is possible to provide consumers with too much information so they become overloaded.

Accepted Answer

A) True 
 B)False

Question 19

Inhibition is important for marketers because

Accepted Answer

A)   it can increase MAO to process information about the general evaluation of a brand.
B)   it can decrease MAO to process information about the general evaluation of a brand.
C)   it will usually bias information about a brand in a positive direction.
D)   key aspects of a brand may not even enter the consumer decision process.
E)   it can lead to forgetting attitudes about a brand.

Question 20

Explain why the phenomenon of inhibition should be important to marketers.

Accepted Answer

The phenomenon of inhibition is importan...

Exam 7: Problem Recognition and Information Search

____ is a critical stage in the decision process because it motivates the consumer to action.

Correct AnswerverifiedShow Answer

It is possible to provide consumers with too much information so they become overloaded.

Correct AnswerverifiedShow Answer

Explain why the phenomenon of inhibition should be important to marketers.

Correct AnswerAnswered by ExamLex AIThe phenomenon of inhibition is importan...View AnswerShow Answer

Discuss the advantages and perceived disadvantages of online information searches.

Correct AnswerAnswered by ExamLex AIOnline information searches offer severa...View AnswerShow Answer

The major variables that will influence the recall of attribute information might include all of the following except

Correct AnswerverifiedShow Answer

What motivates consumers to begin the decision-making process?

Correct AnswerAnswered by ExamLex AIConsumers are motivated to begin the dec...View AnswerShow Answer

Speed,user control,and graphics are the key elements of website interactivity for consumers conducting online searches.

Correct AnswerverifiedShow Answer

In buying a house,very vivid or salient information,such as selling price,carpet,and the number of bathrooms,might ____ other important information,thus biasing judgment because important information will be ignored.

Correct AnswerverifiedShow Answer

Online search activity is increasing because namely:

Correct AnswerverifiedShow Answer

Research suggests that consumer's degree of search activity is usually quite limited,even for purchases considered important.

Correct AnswerverifiedShow Answer

Many consumers might have the desire to wear an expensive watch (e.g.,a Rolex) or buy an expensive car in order to gain the admiration of others.This can be thought of as an example of

Correct AnswerverifiedShow Answer

Which factors limit the extent of internal information search?

Correct AnswerAnswered by ExamLex AISeveral factors can limit the extent of ...View AnswerShow Answer

Priscilla purchased a house and recalls information such as the selling price,number of bathrooms,and paint color.She does not recall how big her backyard is.This is an example of inhibition.

Correct AnswerverifiedShow Answer

The relationship between involvement and perceived risk is

Correct AnswerverifiedShow Answer

Consumers are likely to recall ____ when they engage in internal search.

Correct AnswerverifiedShow Answer

When a brand emerges as the leader early in the search process,subsequent information acquisition and evaluation is distorted in favor of that brand.

Correct AnswerverifiedShow Answer

In order to gain a competitive advantage for a product or a service,marketers need to identify when attributes are

Correct AnswerverifiedShow Answer

Insurance purchases,which require consumers to meet with different agents to collect information about individual policies,are best thought of as an example of

Correct AnswerverifiedShow Answer

Inhibition is important for marketers because

Correct AnswerverifiedShow Answer

PC Corps realizes that two years is too long for consumers to use a PC before buying a new one.They can stimulate problem recognition earlier by eliciting dissatisfaction with the actual state or by

Correct AnswerverifiedShow Answer

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The phenomenon of inhibition is importan...
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Online information searches offer severa...
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Consumers are motivated to begin the dec...
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Several factors can limit the extent of ...
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