Question 1

Research indicates that consumers are more uncertain about the usefulness of a continuous innovation than discontinuous innovation.

Accepted Answer

A) True 
 B)False

Question 2

Baking soda has a sizable innovation width in that it has many different uses.

Accepted Answer

A) True 
 B)False

Question 3

Discuss the five adopter categories and their characteristics.

Accepted Answer

The five adopter categories are innovato...

Question 4

Movies downloaded from the Internet can be considered an innovation of a(n)

Accepted Answer

A)   idea.
B)   service.
C)   good.
D)   packaging.
E)   function.

Question 5

All of the following are adopter groups except

Accepted Answer

A)   early refusers.
B)   innovators.
C)   laggards.
D)   early adopters.
E)   the late majority.

Question 6

New styles of clothing that convey membership in a particular ethnic,age,or gender group may be regarded as ____ innovations.

Accepted Answer

A)   functional
B)   radical
C)   symbolic
D)   attribute-based
E)   serial

Question 7

Hybrid vehicles are more fuel-efficient and better for the environment than traditional gasoline-powered cars.Hybrid vehicles are an example of a(n) ____ innovation.

Accepted Answer

A)   functional
B)   hedonic
C)   symbolic
D)   aesthetic
E)   Hybrid vehicles are not considered an innovation as vehicles already existed before their introduction.

Question 8

Hedonic innovations are new products,services,or ideas that

Accepted Answer

A)   offer benefits in product performance over existing alternatives.
B)   appeal to our pleasure-seeking and/or sensory needs.
C)   have new social meaning.
D)   are only incremental improvements.
E)   usually spawn other innovations and product forms.

Question 9

E-mail is a ____ because it changes the way we sent documents to other people,which is a pronounced effect on consumption practices that were previously used.

Accepted Answer

A)   cannibalization product
B)   continuous innovation
C)   dynamically continuous innovation
D)   discontinuous innovation
E)   hedonically schematic innovation

Question 10

Digital cameras were a continuous innovation when they were introduced.

Accepted Answer

A) True 
 B)False

Question 11

Breadth of an innovation refers to

Accepted Answer

A)   the number of different ideas that went into the invention of the new product.
B)   the rate of continuity.
C)   the rate of discontinuity.
D)   the innovativeness scale invented by IBS in the early 1920s.
E)   the new and different uses of a new product.

Question 12

Characteristics of the social system may affect the speed of a products' diffusion.

Accepted Answer

A) True 
 B)False

Question 13

A calculator with a special chip that allows faster calculations is an innovation

Accepted Answer

A)   only if it processes a certain degree faster than the previous generation of chip.
B)   only if it is perceived so by consumers.
C)   regardless of the impressions of others.
D)   only if it has a brand image.
E)   for those who have bought the product but not for others.

Question 14

A dynamically continuous innovation has

Accepted Answer

A)   new affective tags attached in consumers' minds.
B)   a limited effect on existing consumption patterns.
C)   a pronounced effect on our existing consumption practices.
D)   the potential to start a new product category.
E)   old associations but a new name.

Question 15

Innovators

Accepted Answer

A)   have little social influence.
B)   tend to be opinion leaders.
C)   tend to be followers.
D)   have a need for the instruction of others.
E)   tend to be dependent.

Question 16

Social marketers have been active in persuading consumers to adopt energy conservation,smoke-free workplaces,and abstinence from drugs.These are best thought of as ____ innovations.

Accepted Answer

A)   product
B)   ethnic emblem
C)   service
D)   idea
E)   product attribute

Question 17

When they were invented,airplanes fundamentally affected how,when,and where consumers traveled.At the time they were invented,they were regarded as a

Accepted Answer

A)   cannibalization product.
B)   continuous innovation.
C)   dynamically continuous innovation.
D)   discontinuous innovation.
E)   hedonically schematic innovation.

Question 18

Innovators tend to have all of the following characteristics except they

Accepted Answer

A)   have a great deal of social influence beyond their immediate groups.
B)   are high in need for stimulation.
C)   are heavily involved in media.
D)   are heavy users within the product category.
E)   are low in need for cognition.

Question 19

NorthWest Energy has a new program encouraging consumers to use energy efficient CFL bulbs instead of traditional incandescent bulbs.This program is an innovation.

Accepted Answer

A) True 
 B)False

Question 20

Most new products are ____ innovations.

Accepted Answer

A)   continuous
B)   dynamically continuous
C)   discontinuous
D)   dynamic
E)   dynamically discontinuous

Exam 15: Innovations: Adoption, Resistance, and Diffusion

Discuss the five adopter categories and their characteristics.

Correct AnswerAnswered by ExamLex AIThe five adopter categories are innovato...View AnswerShow Answer

When they were invented,airplanes fundamentally affected how,when,and where consumers traveled.At the time they were invented,they were regarded as a

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Innovators

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Hybrid vehicles are more fuel-efficient and better for the environment than traditional gasoline-powered cars.Hybrid vehicles are an example of a(n) ____ innovation.

Correct AnswerverifiedShow Answer

NorthWest Energy has a new program encouraging consumers to use energy efficient CFL bulbs instead of traditional incandescent bulbs.This program is an innovation.

Correct AnswerverifiedShow Answer

A dynamically continuous innovation has

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Social marketers have been active in persuading consumers to adopt energy conservation,smoke-free workplaces,and abstinence from drugs.These are best thought of as ____ innovations.

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Characteristics of the social system may affect the speed of a products' diffusion.

Correct AnswerverifiedShow Answer

Innovators tend to have all of the following characteristics except they

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New styles of clothing that convey membership in a particular ethnic,age,or gender group may be regarded as ____ innovations.

Correct AnswerverifiedShow Answer

All of the following are adopter groups except

Correct AnswerverifiedShow Answer

Breadth of an innovation refers to

Correct AnswerverifiedShow Answer

Most new products are ____ innovations.

Correct AnswerverifiedShow Answer

Digital cameras were a continuous innovation when they were introduced.

Correct AnswerverifiedShow Answer

Baking soda has a sizable innovation width in that it has many different uses.

Correct AnswerverifiedShow Answer

Hedonic innovations are new products,services,or ideas that

Correct AnswerverifiedShow Answer

Research indicates that consumers are more uncertain about the usefulness of a continuous innovation than discontinuous innovation.

Correct AnswerverifiedShow Answer

E-mail is a ____ because it changes the way we sent documents to other people,which is a pronounced effect on consumption practices that were previously used.

Correct AnswerverifiedShow Answer

A calculator with a special chip that allows faster calculations is an innovation

Correct AnswerverifiedShow Answer

Movies downloaded from the Internet can be considered an innovation of a(n)

Correct AnswerverifiedShow Answer

Correct Answer
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