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Business gift giving is considered the most unacceptable business practice in China.

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Define the pyramid of corporate social responsibility and list its components.

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Answers will vary. One theorist suggests...

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Which of the following statements is an argument for corporate social responsibility?


A) The primary responsibility of social welfare rests with governments and not business firms.
B) The free market should decide what is best for the world.
C) Businesses have resources, so businesses should be given the chance to solve social problems.
D) Businesses never aid to social problems as the primary objective of businesses is making profits.

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The local community is not a stakeholder of an organization.

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Anything that is legal is ethical.

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The utilitarian theory is a belief in time-and-place ethics, that is, ethical truths depend on the individuals and groups holding them.

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Quasio Foods Inc. is a large food manufacturing corporation that earns more profits than its competitors. The company uses only organically grown grains and fruits. It also promotes organic farming and helps nonprofit agencies who focus on food and nutrition causes. The company has now decided to use a third-party recycling logo. In this scenario, Quasio Foods is most likely to have adopted the concept of _____.


A) relationship marketing
B) event marketing
C) green marketing
D) affinity marketing

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An ethical decision is solely based on the number of people who are benefitted by the decision.

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According to the three levels of ethical development, which of the following statements is true of conventional morality?


A) It is the most basic level of ethical development.
B) A person at this level performs unethical and manipulative actions.
C) It is predominantly characterized by an egocentric viewpoint of an individual.
D) A person at this level is concerned how an action will be viewed by others.

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Stakeholder theory of corporate social responsibility:


A) considers the management of an organization as one of the stakeholders.
B) excludes customers and government agencies from the list of stakeholders.
C) does not consider the owners of an organization as the stakeholders.
D) pays attention to the unaffected stakeholder in every aspect of a firm's operation.

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Cause-related marketing is a marketing relationship based on a straight donation.

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Who among the following is most likely to disapprove of unethical practices more strongly than others?


A) Rebecca, who has noticed that most of her colleagues often use office supplies for personal use
B) Jason, an editor, who has noticed that all his managers agree that it is okay to plagiarize content to a small extent
C) Sarah, a manager, whose organization does not provide guidelines on ethical behavior
D) David, who noticed for the first time a colleague misrepresenting data in a report

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Conventional morality is the most basic level of ethical development.

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In which of the following situations are marketers most likely to recognize a practice as unethical?


A) If the practice has very few benefits
B) If the practice is widely used throughout an organization
C) If the practice does not have any immediate consequences
D) If the practice is very likely to result in a harmful outcome

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Hallie has a tendency to be egocentric. She follows the rules of her company mainly to avoid punishment and to gain respect. When making decisions, she always focuses on what immediate benefits she will gain from an alternative. Which of the following levels of ethical development is illustrated by Hallie?


A) Preconventional morality
B) Postconventional morality
C) Conventional morality
D) Ethnocentric morality

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In the context of the determinants of a civil society, _____ involves the voluntary acceptance of standards established by nongovernmental entities.


A) self-regulation
B) media
C) cause marketing
D) green marketing

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Social responsibility can produce only an indirect profit.

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Which of the following is a similarity between act utilitarianism and rule utilitarianism?


A) Both theories advocate benefit for people through the fairest and most just means available.
B) Both theories compare a current ethical dilemma with similar examples.
C) Both theories have flaws associated with predicting the future.
D) Both theories are beliefs based on time-and-place ethics.

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Which of the following statements is true of the deontological theory and the utilitarian ethical theory?


A) The deontological theory considers the welfare of the people, while the utilitarian ethical theory does not consider the welfare of the people.
B) The deontological theory compares a current ethical dilemma, while the utilitarian ethical theory is a belief in time-and-place ethics.
C) The deontological theory states that people should adhere to their duties when analyzing an ethical dilemma, while the utilitarian ethical theory is founded on the ability to predict the consequences of an action.
D) The deontological theory states that the truth of a moral judgment is relative to the judging person or group, while the utilitarian ethical theory is a character trait valued as being good.

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Which of the following statements is true of morals?


A) They are universal and seldom vary.
B) They are independent of factors such as culture and religion.
C) They reflect the laws and regulations that affect social and economic behavior.
D) They set absolute standards for good and bad that are enforced by the law.

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