Question 1

The social rank held within a group is called __________.

Accepted Answer

A)   status
B)   class
C)   social standing
D)   social position

Question 2

New lover is to long-time friend as passionate love is to _________ love.

Accepted Answer

The answer of New lover is to long-time friend as...

Question 3

Proximity is defined as:

Accepted Answer

A)   nearness to others.
B)   distance from others.
C)   the tendency to like those who like us.
D)   the tendency of those we like to like us.

Question 4

The ___________ Test allows the measure of unconscious attitudes.

Accepted Answer

The answer of The ___________ Test allows the measure of...

Question 5

Dr. Burger from Santa Clara University in California replicated Stanley Milgrim's famous obedience study. What did Dr. Burger find was true in his study?

Accepted Answer

A)   most people did not obey orders given by authority figures if it meant another person would be hurt
B)   most people did obey orders given by authority figures even if it meant another person would be hurt
C)   only about 50% of people obey orders given by authority figures even if it meant another person would get hurt
D)   Dr. Burger was not allowed to replicate Milgrim's study because of ethical issues

Question 6

The empathy-altruism hypothesis suggests that we help others when we feel empathy and ________ towards them and their situation.

Accepted Answer

The answer of The empathy-altruism hypothesis suggests that we help...

Question 7

"Birds of a feather flock together." "Opposites attract." Which of these sayings does psychological research support?

Accepted Answer

A)   birds
B)   opposites
C)   Support for both of these statements may be found in the psychological literature.
D)   Neither; psychologists don't study proverbs.

Question 8

When stereotypes are attributed to a particular group, they may induce members of that group to act in ways that confirm the stereotype. This is known as:

Accepted Answer

A)   the ingroup-outgroup bias.
B)   reverse discrimination.
C)   a self-fulfilling prophecy.
D)   the fundamental attribution error.

Question 9

__________ causes of behaviour are perceived causes of behaviour that are based on environmental factors.

Accepted Answer

A)   Evaluative
B)   Dispositional
C)   Situational
D)   Persuasive

Question 10

Which of the following compliance techniques is CORRECTLY matched with its description?

Accepted Answer

A)   foot-in-the-door-we are more likely to comply with a request if we have already complied with a smaller request.
B)   door-in-the-face-we are more likely to comply with a request if we have already complied with a smaller request.
C)   foot-in-the-door-having refused a large request, we are likely to comply with a small request.
D)   None of these is correctly described

Question 11

In their classic cognitive dissonance study, Festinger and Carlsmith (1959)  paid participants either $1 or $20 to say a task was interesting. The percentage of the $20-participants that said the task was interesting was _______ than the percentage of $1 participants.

Accepted Answer

A)   lower
B)   slightly greater
C)   the same as
D)   much greater

Question 12

The __________ occurs when we assume that other people are like us, even when we first meet them.

Accepted Answer

A)   halo effect
B)   self-serving bias
C)   assumed-similarity bias
D)   fundamental attribution error

Question 13

The processes that underlie the way people understand and make sense of themselves and others are called

Accepted Answer

A)   social cognitions.
B)   schemas.
C)   central traits.
D)   stereotypes.

Question 14

Beliefs and expectations about group members held simply on the basis of their group membership are called:

Accepted Answer

A)   self-fulfilling prophecies.
B)   culture bias.
C)   stereotypes.
D)   contingencies.

Question 15

When highly cohesive groups filter out unwanted input in order to reach a consensus, they are participating in which of the following?

Accepted Answer

A)   group think
B)   group polarization
C)   deindividuation
D)   none of these options

Question 16

Which of the following is one of the four motivations for acting for the public good based on individuals' goal in helping?

Accepted Answer

A)   altruism
B)   egoism
C)   collectivism
D)   all of these options

Question 17

When advertisers hired Sidney Crosby to sell Gatorade, they were making use of the:

Accepted Answer

A)   message source.
B)   characteristics of the message.
C)   characteristics of the target.
D)   halo effect.

Question 18

Which of these situations involve(s)  contact that is likely to reduce prejudice and discrimination?

Accepted Answer

A)   Several African-Canadian servers begin working at a restaurant in an overwhelmingly White neighbourhood.
B)  A White adult lives in his African-Canadian partner's hometown. He and his partner live a few miles . from the neighbourhood in which the partner's parents and siblings live.
C)   Jasmine, an African Canadian, has a new boss, a White woman.
D)   all of these options

Question 19

Which of these criticisms have been levelled against Milgram's study?

Accepted Answer

A)   The procedure was unethical.
B)   The experiment did not mirror real-world situations involving obedience.
C)   both of these options
D)   neither of these options

Question 20

A young boy who overhears his father tell his mother that "girls can't play sports well" may grow up to believe this opinion as a result of the process of:

Accepted Answer

A)   observational learning.
B)   central route learning.
C)   cognitive dissonance.
D)   persuasive communication.

Exam 9: Understanding Persuasion, Attribution, and Social Cognition in Advertising and Psychology

New lover is to long-time friend as passionate love is to _________ love.

Correct AnswerverifiedShow Answer

"Birds of a feather flock together." "Opposites attract." Which of these sayings does psychological research support?

Correct AnswerverifiedShow Answer

The empathy-altruism hypothesis suggests that we help others when we feel empathy and ________ towards them and their situation.

Correct AnswerverifiedShow Answer

When highly cohesive groups filter out unwanted input in order to reach a consensus, they are participating in which of the following?

Correct AnswerverifiedShow Answer

The __________ occurs when we assume that other people are like us, even when we first meet them.

Correct AnswerverifiedShow Answer

Which of these criticisms have been levelled against Milgram's study?

Correct AnswerverifiedShow Answer

The processes that underlie the way people understand and make sense of themselves and others are called

Correct AnswerverifiedShow Answer

The social rank held within a group is called __________.

Correct AnswerverifiedShow Answer

The ___________ Test allows the measure of unconscious attitudes.

Correct AnswerverifiedShow Answer

__________ causes of behaviour are perceived causes of behaviour that are based on environmental factors.

Correct AnswerverifiedShow Answer

Which of the following compliance techniques is CORRECTLY matched with its description?

Correct AnswerverifiedShow Answer

When advertisers hired Sidney Crosby to sell Gatorade, they were making use of the:

Correct AnswerverifiedShow Answer

When stereotypes are attributed to a particular group, they may induce members of that group to act in ways that confirm the stereotype. This is known as:

Correct AnswerverifiedShow Answer

Which of these situations involve(s) contact that is likely to reduce prejudice and discrimination?

Correct AnswerverifiedShow Answer

In their classic cognitive dissonance study, Festinger and Carlsmith (1959) paid participants either $1 or $20 to say a task was interesting. The percentage of the $20-participants that said the task was interesting was _______ than the percentage of $1 participants.

Correct AnswerverifiedShow Answer

A young boy who overhears his father tell his mother that "girls can't play sports well" may grow up to believe this opinion as a result of the process of:

Correct AnswerverifiedShow Answer

Beliefs and expectations about group members held simply on the basis of their group membership are called:

Correct AnswerverifiedShow Answer

Proximity is defined as:

Correct AnswerverifiedShow Answer

Which of the following is one of the four motivations for acting for the public good based on individuals' goal in helping?

Correct AnswerverifiedShow Answer

Dr. Burger from Santa Clara University in California replicated Stanley Milgrim's famous obedience study. What did Dr. Burger find was true in his study?

Correct AnswerverifiedShow Answer

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