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Exam 12: Advertising and Marketing: Types, Impact, and Strategies

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Question 1

Multiple Choice

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_____ is quite similar to booklet in physical make up except that it is larger and presents wider variety of items.

A) Catalogue
B) Booklets
C) Price List
D) Sales Letters

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verified

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Question 2

Multiple Choice

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Using authentic a fact is _______advertising.

A) Fear advertising
B) Plain folk advertising
C) Attack advertising
D) Evidence advertising

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Question 3

Multiple Choice

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Banks in India have ____types of deposit accounts.

Advertising a public interest program has ____impact on society.

Electronic Media is also known as ____media

Disadvantages of Digital Marketing.

The aim of retail advertiser differs from that of______

Industrial Advertising caters to a _____________ target audience

When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising

Secured loan is one in which you get loan against an____ you possess.

LIC advertisements are an example of ________________ advertising.

Which of the following is not type of loan advertised by Indian Financial Companies.

______describes advertising in a medium such as a newspaper, magazine, or trade journal.

____are attractively decorated to draw attention of people.

_____ is the example of Indian Government and Financial Advertising.

What is not true about digital marketing?

_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

B2B social media marketing encourages_____

____advertising is to be done to create good company image in the minds of consumer and the general public.

Outdoor advertising involves the use of _____