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In his research on Mexican-American folk medicine, Robert Trotter used all of the following research methods EXCEPT


A) informants
B) formal interviews
C) informal interviews
D) questionnaires

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Susan Squires and her colleagues used what techniques in their research leading the development of the product Go-Gurt?


A) observation, recorders, video cameras
B) focus groups and interviews.
C) questionnaires and interviews
D) participant observation and questionnaires

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Ann Jordan's report on the corporate merger between "Uno Inc" and "Due Inc" exemplified all of the following problems in newly merged companies EXCEPT


A) two different corporate cultures existed
B) marketing strategies differed in these companies.
C) all of the employees of one company were fired.
D) both company employee groups saw their way of doing business as most adaptive to the market.

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Design anthropologists are expert at using ethnographic methods to distinguish


A) the best possible design.
B) between ideal and actual behavior.
C) the best pricing for a new commodity.
D) between subcultures.

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There is a labor dispute in a local cannery.Management views the situation and solution one-way, the union perceives the situation quite differently.Outline how an anthropological consultant would approach this situation.

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What are "greta" and "azarcon"?

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"Greta" and "azarcon" are traditional Hi...

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Discuss and evaluate the strategies developed by Gerald Murray in his reforestation program for Haiti.

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Gerald Murray's reforestation program fo...

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What do business people typically mean when they use the term corporate culture?

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When business people refer to "corporate...

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What do applied anthropologists do?

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Applied anthropologists use their expert...

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What type of anthropologist seeks solutions to problems in areas such as children's health? A(n)


A) urban anthropologist
B) corporate anthropologist
C) medical anthropologist
D) paleoanthropologist

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Tradition, a common barrier in culture change situations, was circumvented by Robert Trotter because he did not


A) encourage legal sanctions against the folk herbalists.
B) publicly challenge the authority of "curanderos."
C) insist on the confiscation of all "azarcon."
D) directly criticize Mexican folk medicine.

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In an effort to address customer complaints in the McCurdy study of the multinational corporation, ethnographic techniques revealed that


A) workers filling orders were estimating the number of books instead of counting them.
B) workers were not properly trained on the computer software.
C) shrink-wrapping books took too much time.
D) workers spent too much time carrying shipments to offices in multistory buildings.

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Deforestation in Haiti


A) resulted from colonialism.
B) has occurred cyclically since prehistoric times.
C) resulted from overpopulation.
D) occurred as new building methods were brought to Haiti.

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The on-site techniques used to study the multinational corporation's education division, as reported by McCurdy, revealed what warehouse problems?


A) outdated computers
B) outdated billing systems
C) employees who only estimated the number of books packaged
D) employees who were not properly trained in the warehouse management software

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Which of the following is NOT studied by medical anthropologists?


A) maternal nutrition
B) paternal child support
C) epidemiology
D) folk medicine

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Discuss two successful strategies that were part of Gerald Murray's program for reforestation in Haiti.

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Gerald Murray's program for reforestatio...

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How did AOP technicians overcome the perception that the Haitian government owned the planted trees?


A) Each farmer had a contract with AOP.
B) Local government leaders coordinated the program.
C) The local church was active in the program.
D) The program involved American Peace Corps workers.

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Why did the Haitian peasants not embrace the reforesting effort?


A) Too many new trees did not survive.
B) The actual cost of the tree planting exceeded initial cost estimates.
C) Peasants believed that the government would profit at their expense.
D) Reforesting was in conflict with local belief systems.

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Discuss why using ethnographic methods in applied settings can yield a unique perspective.Illustrate with a specific example.

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Ethnographic methods in applied settings...

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What were three issues over which customers were unhappy in the case study of anthropology in business?

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As of my last update, I do not have acce...

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