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Exam 22: Marketing and the Information Economy

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Question 21

Multiple Choice

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_____ is a market research technique used to identify segments through electronic observation of website visitors.

A) Market augmenting
B) Research segmentation
C) Grouping
D) Market congregating
E) Clustering

Correct Answer

verified

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Question 22

Multiple Choice

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When Petra visited, www.colorworks.com, she purchased two 8-ounce bags of M&Ms in yellow and green, her school colors. She was dealing with a(n) _____ website.

A) e-transaction
B) e-information
C) intranet
D) networked
E) link-specific

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verified

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Question 23

Multiple Choice

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Imagine David buys a dog bed for his Labrador retriever from the Petopia.com website. When the sale is made, the dog bed is not in Petopia's inventory, but is still in the inventory at the Scott & Hawes Manufacturers where it was made. Petopia has an employee stationed at the Scott & Hawes facility; and Petopia's employee will take responsibility for arranging shipment of the bed to Grant. This is an example of:

In terms of attracting the right audience to a website, which of the following has proven to be the most effective?

The purpose of a website designed for ultimate consumers is to build goodwill and strengthen relationships.

Use of the Internet by businesses and consumers is plateauing.

Blooms.com is a website for flower buyers in the North Virginia area. Customers can go to the Blooms website, look at what flowers are available, design their own arrangements, and have them delivered or pick them up at the shop. Blooms provides _____, one of the advantages of Internet marketing.

Which approach for attracting the right audience to a website is most commonly used?

So far, the most successful Internet marketing sites sell books and music CDs.

Information overload is not a problem for consumers who enjoy e-commerce.

Why would a company decide to maintain its e-information website and not establish an e-transaction site?

Of all the external environmental forces, cultural has the least effect on the acceptance and use of international electronic commerce.

JCPenney carries Lee and Wrangler jeans made by VF Corporation. When the number of Wrangler jeans in a particular size, style, and color gets below a predetermined amount, the _____ used by the retailer and the manufacturer automatically places a reorder.

A _____ is a file placed on the hard drive of the visitor's computer that automatically records where the person goes online, the frequency of visits to a site, and the duration of each visit.

Zandra used the search engine at www.cooking.com to look for companies that sold bread makers. Breadman machines appeared at the top of a fairly long list of bread maker manufacturers. Zandra can assume that Breadman made a _____ and paid a fee so it would appear at the top of the list.

Electronic data interchange (EDI) :

Many companies avoid moving from e-information to e-transactions to avoid creating channel conflict with their distribution partners.

Mattel is the world's largest toy maker, and the Barbie doll is the world's best-selling toy. (It accounts for 28 percent of Mattel's sales.) In the fall of 2001, Mattel created www.Barbie.com. Its primary reason for taking this step was because the Internet had become "a very compelling part of a young girl's life." This was not Mattel's first attempt at interactive marketing. In 1998, it had introduced a Website where girls could design a personalized Barbie doll including hairstyle, eye and hair color, skin tone, clothes, and accessories. The custom-made doll was shipped to the buyer within six to eight weeks of its order date. However, Mattel was not pleased with the operation of the site, and neither were its retailers. The new Website is designed to accommodate many of its retailers' concerns. For instance, its prices are set 15 percent higher than the suggested retail price. -How has Mattel's use of websites influenced the way it conducts marketing?

A group of would-be authors in the New England are linked together through a weekly newsletter that provides information on story ideas, writer's blocks, and information on the publishing industry. Each week a different author takes responsible for the newsletter; this allows each to share his or her own perspective on what is happening. This newsletter allows the authors to create a(n) :

Which of the following statements about Internet information quality and quantity is True?