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Exam 2: The Environment in Which Marketing Operates

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Question 81

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Describe the advantages and disadvantages of each of the following marketing organizational forms: a. Functional. b. Product-oriented. c. Market-oriented.

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a. Functional Organizational Form:
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Question 82

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In a monopoly situation, the firm's key marketing task is to

A) differentiate its products on the basis of nonprice factors.
B) differentiate its products on any factors.
C) ensure a large product supply at low prices.
D) maintain its uniqueness and to prevent competitors from entering the market.

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Question 83

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Decision making relating to supplier choice and what functions to assign to others are part of

A firm produces one model exercise machine, which is very successful. It believes this machine will continue to be popular for at least five years. Therefore, no other products are being planned for introduction. The firm argues that "if it isn't broken, don't fix it." The firm is engaged in

A firm's corporate culture refers to its

Which controllable factor is defined in broad terms for a conglomerate?

In which competitive structure are firms unable to create a long-run differential advantage?

A tire manufacturer has different managers responsible for different channel members (car manufacturers who buy direct versus final consumers who purchase replacement tires from service stations, tire retailers, and mass merchandisers like Wal-Mart) , even though the tires are exactly the same for each channel. This firm is using what type of marketing organization?

An important characteristic of monopolistic competition is that

The role of marketing in an organization is high when marketing is equated with sales.

The use of sales analysis to periodically evaluate a firm's marketing efforts through studying sales, profit margins, and costs by market target is an example of

How should the corporate culture of an electric utility change as a result of deregulation?

A firm with multiple target markets requires one generalized marketing plan.

A commonly used market segment would classify consumers on the basis of

A firm's ability to charge a higher-than-market price in a monopolistic competition competitive environment is directly related to the size of its differential advantage.

When a wholesaler decides to become a general merchandise wholesaler, rather than a specialty wholesaler, it is revising its line of business.

An independent supermarket operator has decided to now stock bulk packages of paper towels (12 rolls to a package) in response to their successful sale in membership warehouse clubs. The supermarket operator is dealing with which part of the marketing environment?

A differential advantage can involve any element of a firm's marketing mix.

The structural arrangement that directs marketing functions is outlined in the

The particular group of customers a firm proposes to serve with a particular marketing program is its