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Exam 8: Social Media Information Systems

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Question 51

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Facebook, Twitter, LinkedIn, and Google are all social media providers.

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verified

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Question 52

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Social media communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

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Question 53

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Social media (SM) communities differ from communities in the past because SM communities are ________.

According to Henk Flap, the ________ is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

Marco recently bought a smartphone from Bluetex, a leading electronics company. He was very disappointed with the low battery backup of the phone and posted his reviews on Facebook. Steve, one of Marco's friends, had a similar experience with Bluetex, and he added to Marco's negative comments about the product. The primary risk Bluetex faces in this situation is the ________.

Which of the following social media (SM) providers has the largest number of users?

Social media (SM) communities may provide better and faster problem solutions to complex supply chain problems.

Ads for Fiona's wedding photography business are displayed on several local Web sites for free. But if users click on them, she's charged $0.25 per click. Which of the following revenue models is Fiona utilizing?

________ is the use of information technology to support the sharing of content among networks of users.

The more technical an organization, the ________ the social policies.

________, which refers to the matter on a social media (SM) site that is contributed by users, is the essence of SM relationships.

The Red Leopard is a trendy new restaurant serving Argentinian food. It wants to measure brand awareness among its customers based on the input received from social media. Which of the following will help Red Leopard measure its brand awareness?

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; A in SLATES stands for ________.

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; L in SLATES stands for ________.

Success metrics are also known as ________.

A(n) ________ is a software platform that uses social media to facilitate cooperative work of people within an organization.

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

The three roles of organizational units in social media information systems are social media providers, users, and communities.

Which of the following is a dynamic, social media-based CRM process?

What are the major sources of user-generated content (UGC) problems?