Exam 4: Social Responsibility and Ethics in Marketing

A) unethical behavior found in top management.
B) a favorable set of conditions that limit barriers or provide rewards.
C) the principles or rules that individuals use to determine the way to behave.
D) a person's relationship with others in the organization.
E) a problem or situation requiring an individual to choose a course of action.

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A) Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
B) Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
C) Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
D) Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
E) Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

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A) Bill Clinton
B) John F.Kennedy
C) Ralph Nader
D) Ronald Reagan
E) George W.Bush

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A) Social responsibility dimensions do not include philanthropic concerns.
B) Social responsibility does not deal with the total effect of all marketing decisions on society.
C) Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society.
D) Social responsibility dimensions do not include economic concerns.
E) Social responsibility refers to principles and standards that define acceptable conduct in marketing as determined by various stakeholders.

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A) likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior.
B) an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.
C) most often found in personal selling situations.
D) easily resolved by consulting written laws and regulations.
E) characterized by a blatant disregard for human rights and equality.

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A) clearly distinguished.
B) blurred.
C) nonexistent.
D) determined by the courts.
E) determined by marketing managers.

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A) blow the whistle on his employer to a government agency.
B) report his employer to the industry's trade association.
C) express his discomfort with the situation to his supervisor.
D) not use similar sales tactic again.
E) use similar sales tactic again.

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A) company members disagree about a marketing decision.
B) an activity does not benefit the organization but benefits the environment.
C) an activity results in increased prices for the consumer.
D) a consumer is dissatisfied with a marketing decision.
E) an individual or organization must choose from among several actions that must be evaluated as right or wrong.

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A) consumerism.
B) ethical marketing.
C) social responsibility.
D) philanthropic strategy.
E) environmental marketing.

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A) Misleading advertising and predatory pricing
B) Additional discounts and price fixing
C) Not disclosing the full price and value-pricing
D) Predatory pricing and price fixing
E) Loss leaders and deceptive pricing

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