Question 1

Each of the following is an example of value-added incentives designed to encourage web visitors, except:

Accepted Answer

A)  offering merchandise on the website that is not available in a catalog or in retail stores.
B)  offering free shipping and handling.
C)  weekly or daily tips on a topic meaningful to the web visitor.
D)  personalizing products to individual consumers based on previous visits to the website and past purchases.

Question 2

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

Accepted Answer

A) True 
 B)False

Question 3

Which is paid content in an article about a problem?

Accepted Answer

A)  Branded content
B)  Directed content
C)  Native advertising
D)  Social content

Question 4

Online interactive tactics used by brands includes each of the following except:

Accepted Answer

A)  guerrilla marketing.
B)  email marketing.
C)  online promotions.
D)  social media.

Question 5

Companies can enhance the SEO results with paid search insertions by:

Accepted Answer

A)  placing the ads on the first page that comes up when a search is initiated.
B)  developing a cooperative program with the search engine companies.
C)  registering with various search engines in order to have the site indexed.
D)  developing key words and phrases that will increase organic search results.

Question 6

Restaurants typically use which method of location-based advertising?

Accepted Answer

A)  Audience targeting
B)  Geo-aware advertising
C)  Geo-fencing
D)  Geo-targeting by DMA

Question 7

To improve banner ad response rates, companies can use third-party tags that track ad interactions, brand impact, and browsing behavior.

Accepted Answer

A) True 
 B)False

Question 8

Which re-engages individuals who have visited a site but did not make purchases?

Accepted Answer

A)  Brand engagement
B)  Mobile marketing
C)  Alternative marketing
D)  Re-marketing

Question 9

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

Accepted Answer

A)  audience targeting.
B)  geo-aware advertising.
C)  geo-fencing.
D)  geo-targeting by DMA.

Question 10

Widgets are:

Accepted Answer

A)  automated exchange systems that provide precise targeting of ads to specific consumers.
B)  geo-targeted ads that result from search engine optimization programs.
C)  personalized URLs that are preloaded with a customer's data.
D)  mini-applications embedded in banner ads that permit consumers access to dynamic content from external sources.

Question 11

What is meant by the concept of customer-centric design?

Accepted Answer

A)  Customers shop by email.
B)  Customers have easy access to store locations.
C)  Customers can easily locate merchandise on a website.
D)  Customers can delay payments using store credits.

Question 12

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and location-based incentives.

Accepted Answer

A) True 
 B)False

Question 13

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

Accepted Answer

A) True 
 B)False

Question 14

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

Accepted Answer

∙Financial-based incentives such as free...

Question 15

It can take months or years to get to the top of an organic search through SEO efforts.

Accepted Answer

A) True 
 B)False

Question 16

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered which type of content?

Accepted Answer

A)  Branded
B)  Sponsored
C)  Digital
D)  Social

Question 17

Eileen makes frequent purchases from the Victoria Secret website. She notices that each time she logs onto the site merchandise similar to what she has already purchased or looked at on previous visits to the site appears on the main page, often with special offers to make a purchase. This is an example of:

Accepted Answer

A)  personification.
B)  web analytics.
C)  channel integration.
D)  customization.

Question 18

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

Accepted Answer

A) True 
 B)False

Question 19

Companies can use interactive marketing to accomplish each of the following objectives except:

Accepted Answer

A)  generate sales.
B)  enhance brand loyalty.
C)  build an email list.
D)  develop sponsorship programs.

Question 20

A title tag presents a short line of meta-copy, which is extremely important to search engines.

Accepted Answer

A) True 
 B)False

Exam 8: Digital Marketing

Which is paid content in an article about a problem?

Correct Answer
verified

Online interactive tactics used by brands includes each of the following except:

Correct Answer
verified

Correct Answer
verified

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

Correct Answer
verified

A title tag presents a short line of meta-copy, which is extremely important to search engines.

Correct Answer
verified

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

Correct Answer
verified

Each of the following is an example of value-added incentives designed to encourage web visitors, except:

Correct Answer
verified

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

Correct Answer
verified

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered which type of content?

Correct Answer
verified

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

Correct Answer
verified

To improve banner ad response rates, companies can use third-party tags that track ad interactions, brand impact, and browsing behavior.

Correct Answer
verified

Widgets are:

Correct Answer
verified

Companies can enhance the SEO results with paid search insertions by:

Correct Answer
verified

Which re-engages individuals who have visited a site but did not make purchases?

Correct Answer
verified

Restaurants typically use which method of location-based advertising?

Correct Answer
verified

It can take months or years to get to the top of an organic search through SEO efforts.

Correct Answer
verified

Companies can use interactive marketing to accomplish each of the following objectives except:

Correct Answer
verified

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

Correct Answer
verified
∙Financial-based incentives such as free...
View Answer

What is meant by the concept of customer-centric design?

Correct Answer
verified

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and location-based incentives.

Correct Answer
verified

Exam 8: Digital Marketing

Which is paid content in an article about a problem?

Correct AnswerverifiedShow Answer

Online interactive tactics used by brands includes each of the following except:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Targeting consumers around a specific retail location on their mobile devices is the location-based advertising method of:

Correct AnswerverifiedShow Answer

A title tag presents a short line of meta-copy, which is extremely important to search engines.

Correct AnswerverifiedShow Answer

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

Correct AnswerverifiedShow Answer

Each of the following is an example of value-added incentives designed to encourage web visitors, except:

Correct AnswerverifiedShow Answer

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

Correct AnswerverifiedShow Answer

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered which type of content?

Correct AnswerverifiedShow Answer

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

Correct AnswerverifiedShow Answer

To improve banner ad response rates, companies can use third-party tags that track ad interactions, brand impact, and browsing behavior.

Correct AnswerverifiedShow Answer

Widgets are:

Correct AnswerverifiedShow Answer

Companies can enhance the SEO results with paid search insertions by:

Correct AnswerverifiedShow Answer

Which re-engages individuals who have visited a site but did not make purchases?

Correct AnswerverifiedShow Answer

Restaurants typically use which method of location-based advertising?

Correct AnswerverifiedShow Answer

It can take months or years to get to the top of an organic search through SEO efforts.

Correct AnswerverifiedShow Answer

Companies can use interactive marketing to accomplish each of the following objectives except:

Correct AnswerverifiedShow Answer

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

Correct Answerverified∙Financial-based incentives such as free...View AnswerShow Answer

What is meant by the concept of customer-centric design?

Correct AnswerverifiedShow Answer

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and location-based incentives.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
∙Financial-based incentives such as free...
View Answer

Correct Answer
verified

Correct Answer
verified