Question 1

A company's center of gravity is the part of the value chain that is most important to the company and the point where its greatest expertise and core competencies lie.

Accepted Answer

A) True 
 B)False

Question 2

When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of

Accepted Answer

A)  economies of scope.
B)  economies of scale.
C)  economies of integration.
D)  economies of learning.
E)  outsourcing.

Question 3

The concept that suggests that unit production costs decline by some fixed percent each time the total accumulated volume of production in units doubles is referred to as

Accepted Answer

A)  the R & D mix.
B)  the experience curve.
C)  technological competence.
D)  break-even analysis.
E)  technology transfer.

Question 4

A graph showing time plotted against the dollar sales of a product as it moves from introduction through growth and maturity to decline is called the

Accepted Answer

A)  marketing position.
B)  product life cycle.
C)  market segmentation.
D)  marketing mix.
E)  marketing leverage.

Question 5

Discuss the two characteristics that determine the sustainability of a firm's distinctive competency.

Accepted Answer

Two characteristics determine the sustai...

Question 6

Resources are the organization's assets and are the basic building blocks of the organization.

Accepted Answer

A) True 
 B)False

Question 7

The process of taking a new technology from the laboratory to the marketplace is called

Accepted Answer

A)  economies of scope versus operating leverage.
B)  the R&D mix.
C)  technological competence.
D)  technological discontinuity.
E)  technology transfer.

Question 8

Which one of the following best describes a divisional structure?

Accepted Answer

A)  Work is divided into subunits on the basis of such functions as manufacturing, marketing, finance, and human resources.
B)  This is most appropriate for large corporations with many product lines in several related industries, with employees acting as functional specialists attempting to gain synergy among divisional activities.
C)  This is most appropriate for small, entrepreneur-dominated companies with one or two product lines that operate in a small niche market, with employees acting as jack-of-all trades.
D)  Employees have two or more superiors, a project manager and a functional manager.
E)  This is most appropriate for large corporations with many product lines in several unrelated industries, with employees acting as functional specialists but with no attempt at gaining synergy among the divisions.

Question 9

Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

Accepted Answer

A)  SWOT.
B)  competitive forces.
C)  internal strategic factors.
D)  quality accounting.
E)  factor analysis. C

Question 10

Which of the following is NOT a primary activity of the value chain?

Accepted Answer

A)  raw materials handling
B)  installation
C)  repair
D)  purchasing
E)  warehousing

Question 11

Cultural integration is the degree to which members of a unit accept the norms, values, or other culture content associated with the unit.

Accepted Answer

A) True 
 B)False

Question 12

An example of the promotion variable of the marketing mix is

Accepted Answer

A)  advertising.
B)  discounts
C)  location.
D)  services.
E)  quality.

Question 13

A current trend in corporate information systems is the increasing use of the Internet for marketing, intranets for internal communication, and extranets for logistics and distribution.

Accepted Answer

A) True 
 B)False

Question 14

The breadth of an organization's culture is also known as

Accepted Answer

A)  cultural integration.
B)  cultural diversification.
C)  cultural intensity.
D)  cultural strategy.
E)  cultural prerogative.

Question 15

Which of the following is NOT one of the four question areas Barney proposes in his VRIO framework used to evaluate a firm's key resources?

Accepted Answer

A)  durability
B)  organization
C)  rareness
D)  value
E)  imitability

Question 16

The term that describes putting once isolated specialists together to work and compare notes in a collective product design effort is called

Accepted Answer

A)  simultaneous strategy.
B)  participatory planning.
C)  jointly-designed objectives.
D)  concurrent engineering.
E)  cooperative design.

Question 17

A functional structure is appropriate for a medium sized firm with several product lines in one industry.

Accepted Answer

A) True 
 B)False

Question 18

According to the text, which one of the following is NOT descriptive of a corporation's culture?

Accepted Answer

A)  A corporation's culture is a collection of beliefs, expectations, and values learned and shared by corporation's members and transmitted from one generation of employees to another.
B)  Corporate cultures are only temporary and can be easily changed.
C)  Corporate culture norms are created which define acceptable behavior from top management to operative employee.
D)  Myths and rituals often emerge over time to explain why a certain aspect of the culture is important.
E)  Cultures have a powerful influence on the behavior of managers and can strongly affect a corporation's ability to shift its strategic direction. B

Question 19

Things that a corporation can do exceedingly well across the corporation are called

Accepted Answer

A)  resources.
B)  distinctive competencies.
C)  core competencies.
D)  critical success factors.
E)  key performance factors.

Question 20

Discuss the three basic organizational structures.

Accepted Answer

The three basic organizational structures are the simple, functional, and divisional.The simple structure has no functional or product categories and is appropriate for a small, entrepreneur-dominated company with one or two product lines that operates in a reasonably small, easily identifiable market niche.Employees tend to be generalists and jacks-of-all-trades.The functional structure is appropriate for a medium-sized firm with several product lines in one industry.Employees tend to be specialists in the business functions important to that industry.The divisional structure is appropriate for a large corporation with many product lines in several related industries.Employees tend to be functional specialists organized according to product-market distinctions.

Exam 5: Internal Scanning and Organizational Analysis

A company's center of gravity is the part of the value chain that is most important to the company and the point where its greatest expertise and core competencies lie.

Correct Answer
verified

When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of

Correct Answer
verified

The concept that suggests that unit production costs decline by some fixed percent each time the total accumulated volume of production in units doubles is referred to as

Correct Answer
verified

A graph showing time plotted against the dollar sales of a product as it moves from introduction through growth and maturity to decline is called the

Correct Answer
verified

Discuss the two characteristics that determine the sustainability of a firm's distinctive competency.

Correct Answer
verified
Two characteristics determine the sustai...
View Answer

Resources are the organization's assets and are the basic building blocks of the organization.

Correct Answer
verified

The process of taking a new technology from the laboratory to the marketplace is called

Correct Answer
verified

Which one of the following best describes a divisional structure?

Correct Answer
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Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

Correct Answer
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C

Which of the following is NOT a primary activity of the value chain?

Correct Answer
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Cultural integration is the degree to which members of a unit accept the norms, values, or other culture content associated with the unit.

Correct Answer
verified

An example of the promotion variable of the marketing mix is

Correct Answer
verified

A current trend in corporate information systems is the increasing use of the Internet for marketing, intranets for internal communication, and extranets for logistics and distribution.

Correct Answer
verified

The breadth of an organization's culture is also known as

Correct Answer
verified

Which of the following is NOT one of the four question areas Barney proposes in his VRIO framework used to evaluate a firm's key resources?

Correct Answer
verified

The term that describes putting once isolated specialists together to work and compare notes in a collective product design effort is called

Correct Answer
verified

A functional structure is appropriate for a medium sized firm with several product lines in one industry.

Correct Answer
verified

According to the text, which one of the following is NOT descriptive of a corporation's culture?

Correct Answer
verified
B

Things that a corporation can do exceedingly well across the corporation are called

Correct Answer
verified

Discuss the three basic organizational structures.

Exam 5: Internal Scanning and Organizational Analysis

A company's center of gravity is the part of the value chain that is most important to the company and the point where its greatest expertise and core competencies lie.

Correct AnswerverifiedShow Answer

When the value chains of two separate products or services share activities, such as the same marketing channels, in order to reduce costs, this is an example of

Correct AnswerverifiedShow Answer

The concept that suggests that unit production costs decline by some fixed percent each time the total accumulated volume of production in units doubles is referred to as

Correct AnswerverifiedShow Answer

A graph showing time plotted against the dollar sales of a product as it moves from introduction through growth and maturity to decline is called the

Correct AnswerverifiedShow Answer

Discuss the two characteristics that determine the sustainability of a firm's distinctive competency.

Correct AnswerverifiedTwo characteristics determine the sustai...View AnswerShow Answer

Resources are the organization's assets and are the basic building blocks of the organization.

Correct AnswerverifiedShow Answer

The process of taking a new technology from the laboratory to the marketplace is called

Correct AnswerverifiedShow Answer

Which one of the following best describes a divisional structure?

Correct AnswerverifiedShow Answer

Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

Correct AnswerverifiedC

Which of the following is NOT a primary activity of the value chain?

Correct AnswerverifiedShow Answer

Cultural integration is the degree to which members of a unit accept the norms, values, or other culture content associated with the unit.

Correct AnswerverifiedShow Answer

An example of the promotion variable of the marketing mix is

Correct AnswerverifiedShow Answer

A current trend in corporate information systems is the increasing use of the Internet for marketing, intranets for internal communication, and extranets for logistics and distribution.

Correct AnswerverifiedShow Answer

The breadth of an organization's culture is also known as

Correct AnswerverifiedShow Answer

Which of the following is NOT one of the four question areas Barney proposes in his VRIO framework used to evaluate a firm's key resources?

Correct AnswerverifiedShow Answer

The term that describes putting once isolated specialists together to work and compare notes in a collective product design effort is called

Correct AnswerverifiedShow Answer

A functional structure is appropriate for a medium sized firm with several product lines in one industry.

Correct AnswerverifiedShow Answer

According to the text, which one of the following is NOT descriptive of a corporation's culture?

Correct AnswerverifiedB

Things that a corporation can do exceedingly well across the corporation are called

Correct AnswerverifiedShow Answer

Discuss the three basic organizational structures.

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Two characteristics determine the sustai...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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C

Correct Answer
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Correct Answer
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Correct Answer
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B

Correct Answer
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