Question 1

All of the following statements about the online real estate services market are true except:

Accepted Answer

A)  most people use the Internet to search for a home, but still use the services of a real estate agent to complete the purchase.
B)  real estate differs from other types of online financial services because it is impossible to complete a property transaction online.
C)  the primary service offered by real estate sites is a listing of houses available.
D)  the Internet and e-commerce have created significant disintermediation in the real estate marketplace.

Question 2

Almost all recruiting professionals now use social networks in the recruiting process.

Accepted Answer

A) True 
 B)False  True

Question 3

Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.

Accepted Answer

A) True 
 B)False

Question 4

For a quick check of a firm's short-term financial health, examine its:

Accepted Answer

A)  working capital.
B)  gross margin.
C)  long-term debt.
D)  cost of sales.

Question 5

Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:

Accepted Answer

A)  retailing goods.
B)  personalization.
C)  information brokering.
D)  providing hands-on services.

Question 6

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Accepted Answer

A) True 
 B)False

Question 7

Describe the vision of online retailing during the early days of e-commerce. Did these predictions and assumptions turn out to be true?

Accepted Answer

In the early days of e-commerce, entrepr...

Question 8

Which of the following is not a key industry strategic factor?

Accepted Answer

A)  synergies
B)  barriers to entry
C)  industry value chain
D)  existence of substitute products

Question 9

Big Data plays an important role in predictive marketing.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues?

Accepted Answer

A)  gross profit
B)  net margin
C)  operating margin
D)  working capital

Question 11

Which of these job recruitment sites is not a job listing aggregator?

Accepted Answer

A)  Indeed
B)  SimplyHired
C)  Glassdoor
D)  CareerBuilder

Question 12

Omni-channel merchants are also referred to as:

Accepted Answer

A)  virtual merchants.
B)  bricks-and-clicks companies.
C)  catalog merchants.
D)  manufacturer-direct firms.

Question 13

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Accepted Answer

A)  moving to a demand-pull model.
B)  high cost structures.
C)  developing a fast-response online order and fulfillment system.
D)  channel conflict. B

Question 14

Gross margin is defined as gross profit:

Accepted Answer

A)  minus total operating expenses.
B)  divided by net sales revenues.
C)  divided by cost of sales.
D)  minus net income.

Question 15

The existence of substitute products is a key industry strategic factor.

Accepted Answer

A) True 
 B)False

Question 16

Identify and discuss the key features of the online insurance industry.

Accepted Answer

The insurance industry is part of the fi...

Question 17

Personal consumption of retail goods and services accounts for over 75% of total gross domestic product.

Accepted Answer

A) True 
 B)False  False

Question 18

Current liabilities are debts of the firm that will be due within:

Accepted Answer

A)  three months.
B)  six months.
C)  one year.
D)  two years.

Question 19

Which of the following would not be considered a current asset?

Accepted Answer

A)  long-term investments
B)  cash
C)  accounts receivable
D)  marketable securities

Question 20

All of the following statements about Amazon are true except:

Accepted Answer

A)  Amazon showed a profit in 2014.
B)  Amazon Web Services is now a major part of Amazon's business.
C)  eBay can be considered a competitor of Amazon's.
D)  Amazon continues to generate revenue primarily by selling products.

Exam 9: Online Retailing and Services

All of the following statements about the online real estate services market are true except:

Correct AnswerverifiedShow Answer

Almost all recruiting professionals now use social networks in the recruiting process.

Correct AnswerverifiedTrue

Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.

Correct AnswerverifiedShow Answer

For a quick check of a firm's short-term financial health, examine its:

Correct AnswerverifiedShow Answer

Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:

Correct AnswerverifiedShow Answer

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

Correct AnswerverifiedShow Answer

Describe the vision of online retailing during the early days of e-commerce. Did these predictions and assumptions turn out to be true?

Correct AnswerverifiedIn the early days of e-commerce, entrepr...View AnswerShow Answer

Which of the following is not a key industry strategic factor?

Correct AnswerverifiedShow Answer

Big Data plays an important role in predictive marketing.

Correct AnswerverifiedShow Answer

Which of the following measures the percentage of sales revenue a firm is able to retain after all expenses are deducted from gross revenues?

Correct AnswerverifiedShow Answer

Which of these job recruitment sites is not a job listing aggregator?

Correct AnswerverifiedShow Answer

Omni-channel merchants are also referred to as:

Correct AnswerverifiedShow Answer

All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:

Correct AnswerverifiedB

Gross margin is defined as gross profit:

Correct AnswerverifiedShow Answer

The existence of substitute products is a key industry strategic factor.

Correct AnswerverifiedShow Answer

Identify and discuss the key features of the online insurance industry.

Correct AnswerverifiedThe insurance industry is part of the fi...View AnswerShow Answer

Personal consumption of retail goods and services accounts for over 75% of total gross domestic product.

Correct AnswerverifiedFalse

Current liabilities are debts of the firm that will be due within:

Correct AnswerverifiedShow Answer

Which of the following would not be considered a current asset?

Correct AnswerverifiedShow Answer

All of the following statements about Amazon are true except:

Correct AnswerverifiedShow Answer

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In the early days of e-commerce, entrepr...
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B

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The insurance industry is part of the fi...
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False

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