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Exam 12: Managing Innovation and Fostering Corporate Entrepreneurship

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Question 21

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Proctor and Gamble has centralized 20 to 30 percent of its research efforts in a new corporate-level business creation and innovation unit.They believe that this will assist them only with developing incremental innovations that will help the overall bottom line.

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Question 22

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The costly Motorola global satellite telecom project known as Iridium provides a useful illustration of the ________.Even though problems with the project existed during the lengthy development process,Motorola refused to pull the plug.Only after investing 5 billion USD and years of effort was the project abandoned.

A) overdependence on the exit champion
B) lack of a product champion
C) overdependence on the product champion
D) lack of an exit champion

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Question 23

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Business risk taking refers to the risk associated with entering untested markets or committing to unproven technologies.

Radical innovations are evolutionary applications of novel ideas within existing paradigms.

Radical innovations

What are new venture groups? What purpose do they serve? Are they more than a typical R&D department? Explain.

Incremental innovations

Product champions

Which of the following dimensions of entrepreneurial orientation is described as a forward-looking perspective characteristic of a marketplace leader that has the foresight to seize opportunities?

McGrath and Keil researched the types of human resource management practices that effective firms use to capture value from their innovation efforts.Which of the following is not one of their findings?

Financial reasons for undertaking internal corporate venturing include

Innovations that extend sales in an existing market,usually by enabling new products or services to be sold at higher margins,are known as ________ innovations.

What kind of innovation do Hulu,Amazon Prime Video,and Airbnb represent?

Research indicates that leaders of innovative firms spend 50 percent more time on discovery activities than the leaders of less innovative firms.

One of the pitfalls of real options analysis is that managers may have an incentive and know-how to game the system and back-solve a formula to get a proposal approved.This can give rise to

On average,approximately what percentage of corporate ventures reaches profitability within six years?

Intel uses option contracts for the right to purchase key pieces of equipment at a specific future date.They simulate the likelihood that they will need to purchase a specific piece of equipment and then create the options contracts to reduce risk and potentially save money.

If a company regularly imitates rivals by copying new products,marketing messages,or other aspects of their strategy,this is an example of

For innovation team members to work enthusiastically on innovation projects,it is important to separate the performance of individual team members from the performance of the innovation itself.

Innovation involves using ________ knowledge to ________ organizational processes or create commercially viable products and services.