FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 10: Developing New Products and Services

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 131

Multiple Choice

Review LaterAdd Note

Review Later

A durable good is defined as

A) an item consumed in one or a few uses.
B) an item that usually lasts over many uses.
C) an item that lasts at least one year without becoming obsolete.
D) a product purchased only for the use of ultimate consumers.
E) a product used in the production of other products.

Correct Answer

verified

Show Answer

Question 132

Multiple Choice

Review LaterAdd Note

Review Later

If an organization's 2017 sales for the entire United States were $50 million and its 2016 U.S.sales were $30 million,what is the annual percentage sales change?

A) 40
B) 67
C) 100
D) 125
E) 133

Correct Answer

verified

Show Answer

Question 133

Multiple Choice

Review LaterAdd Note

Burberry makes fine raincoats,clothing,and other items,many that feature the company's distinctive plaid.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on ________,which failed quickly.

All of the following are considered to be new-product development failures or stumbles by Apple except which?

The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as

Figure 10-2 -The emphasis of a marketing strategy for a dynamically continuous innovation would include

Which of the following statements regarding goods is most accurate?

Which of the following statements about test marketing is most accurate?

Appliances and smartphones are classified as

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Figure 10-2 -The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Services can be classified by

Figure 10-1 -In terms of promotion,which of the following consumer product types stresses product differentiation from competitors but not status?

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the ________ stage of the new-product development process.

Installations,accessory equipment,supplies,and industrial services used to assist in producing other products and services are referred to as

The new Samsung Family Hub Refrigerator has a 21.5-inch touchscreen,ingredient-tracking fridge-cams,and an assortment of fridge apps.This is an example of which type of innovation?

The stage of the new-product development process that positions and launches a new product in full-scale production and sales is referred to as

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a