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Reinforcement is more effective than punishment at changing behavior.

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Perhaps the MOST influential early research on operant conditioning was conducted by:


A) Skinner.
B) Watson.
C) Pavlov.
D) Bandura.

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Which of the following reinforcers is NOT correctly categorized?


A) food - primary reinforcer
B) money - primary reinforcer
C) praise - secondary reinforcer
D) smile - secondary reinforcer

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Behavior is increased by:


A) positive reinforcement and negative punishment.
B) positive reinforcement only.
C) positive reinforcement and negative reinforcement.
D) negative reinforcement only.

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Although I won the Nobel Prize in 1904 for my research in physiology, I am BEST known for my pioneering work in the psychology of learning. I am:


A) William James.
B) B) F. Skinner.
C) Ivan Pavlov.
D) Edward Thorndike.

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Learning results in permanent changes to behavior or thinking.

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In classical conditioning, the neutral stimulus is paired with the unconditioned stimulus during the _____ phase.


A) recovery
B) acquisition
C) generalization
D) extinction

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In a fixed-interval schedule, reinforcement is delivered after a set time period.

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Reinforcers that satisfy a biological need are called _____ reinforcers.


A) primary
B) positive
C) unconditioned
D) reflexive

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A rat in a Skinner box is trained to press a bar for food pellets. The rat is then placed on a partial reinforcement schedule, receiving pellets every 5 minutes. This is a _____ schedule of reinforcement.


A) fixed-interval
B) fixed-ratio
C) variable-interval
D) variable-ratio

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Paychecks and course grades are delivered on a _____ schedule of reinforcement.


A) fixed-ratio
B) fixed-interval
C) variable-ratio
D) variable-interval

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Watson and Raynor (1925) found that Little Albert's conditioned fear was elicited not only by a rat but also by a number of similar objects. Little Albert's behavior illustrates stimulus:


A) generalization.
B) discrimination.
C) adaptation.
D) extinction.

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Vending machine is to ____ reinforcement as slot machine is to _____ reinforcement.


A) continuous; partial
B) partial; continuous
C) partial; intermittent
D) intermittent; partial

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Which learning theorist is correctly matched with his concept?


A) Thorndike - classical conditioning
B) Kohler - operant conditioning
C) Pavlov - insight
D) Tolman - latent learning

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Cognitive learning applies to:


A) humans only.
B) non-human animals only.
C) humans and higher primates, but not other animals.
D) humans, higher primates, and other animals.

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In a Skinner box, a rat escapes painful electric shock by pressing a lever. The rat's bar-pressing behavior is maintained by:


A) negative punishment.
B) negative reinforcement.
C) positive punishment.
D) positive reinforcement.

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About 65% of American parents use corporal punishment to modify the behavior of young children.

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Classical conditioning involves the conditioning of the involuntary responses of the autonomic nervous system. Classical conditioning therefore targets:


A) the sympathetic nervous system.
B) the parasympathetic nervous system.
C) the somatic nervous system.
D) either the sympathetic or the parasympathetic nervous system.

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Social learning is a synonym for:


A) classical conditioning.
B) operant conditioning.
C) observational learning.
D) adaptation.

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In _____ reinforcement, every instance of a behavior is reinforced.


A) primary
B) continuous
C) positive
D) constant

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