Question 1

List the four major categories of outdoors advertising and give a few examples of each.

Accepted Answer

The four major categories of outdoor adv...

Question 2

Since enactment of the Highway Beautification Act of 1965, the number of outdoor signs has risen from 400,000 to 1.2 million and continues to climb.

Accepted Answer

A) True 
 B)False

Question 3

The audience for outdoor is called the:

Accepted Answer

A)  daily effective circulation.
B)  reach.
C)  effective distribution.
D)  exposure.
E)  coverage.

Question 4

A knowledgeable outdoor designer will know how to choose colors that create contrast in both hue and value.

Accepted Answer

A) True 
 B)False

Question 5

Outdoor advertising works best when it is used to pursue broad, more general marketing objectives.

Accepted Answer

A) True 
 B)False

Question 6

Outdoor advertising is rarely used as a stand-alone medium in a more general campaign.

Accepted Answer

A) True 
 B)False

Question 7

The term outdoor advertising has been replaced by which term that reflects greater variety and the larger scope of this industry?

Accepted Answer

A)  out-of-home advertising
B)  broadside publication
C)  kiosk
D)  posted billing
E)  external media

Question 8

For which of the following would TAB NOT audit circulation?

Accepted Answer

A)  8-sheet posters
B)  truck advertising
C)  30-sheet posters
D)  a magazine with a bleed placement
E)  shelter advertising displays

Question 9

The primary purpose of most posters is to reach:

Accepted Answer

A)  the majority of a market quickly and inexpensively.
B)  the majority of a market prior to product introduction.
C)  the majority of the pedestrian market.
D)  visual and aural learners.
E)  large areas with pinpoint accuracy.

Question 10

Whether a bleed or a 30-sheet poster, both use the same frame and are typical highway billboard types people have seen.

Accepted Answer

A) True 
 B)False

Question 11

Describe benefits that the computer/Internet already delivers to advertisers and media planners in the outdoor industry.

Accepted Answer

The computer and Internet have revolutio...

Question 12

Messages carried on billboards at no charge to local and national service projects are part of the outdoor industry's commitment to ________.

Accepted Answer

The answer of Messages carried on billboards at no charge...

Question 13

Which of the following would NOT be a marketing advantage offered by out-home-advertising?

Accepted Answer

A)  provides delayed brand awareness so customers are more comfortable with their shopping or buying decisions
B)  by extending basic advertising themes beyond traditional media, creates continuity for a brand or message
C)  is a point-of-purchase reminder to customers in the shopping and buying process
D)  offers a localized approach for national advertising campaigns
E)  can enhance direct-response offers by providing web addresses and telephone numbers

Question 14

A standard poster pane measures:

Accepted Answer

A)  10 x 14 feet.
B)  12 x 25 feet.
C)  15 x 20 feet.
D)  20 x 30 feet.
E)  15 x 45 feet.

Question 15

Which of the listed items is NOT an improved creative option for out-of-home advertising?

Accepted Answer

A)  hand-painted boards
B)  building-size signs
C)  vinyl surfaces for outdoor and transit
D)  backlit dioramas
E)  interactive and digital mobile media

Question 16

Which is a characteristic of airport displays?

Accepted Answer

A)  reach same audience as traditional transit advertising
B)  tend to be monochromatic and backlit
C)  Vinyl wraps are typical locations for messages.
D)  fit an outdoor advertising type other than transit
E)  intended to reach pedestrian traffic in a captive environment

Question 17

Outdoor advertising is ideal if an advertiser wants to:

Accepted Answer

A)  deliver a message to almost all adults in a geographic market with high frequency and at a very low cost per exposure.
B)  convey a detailed message that can be easily understood at a low cost.
C)  easily measure and compare audience data to other media.
D)  deliver a complex message to a mass audience.
E)  blend smoothly into any environment where it is located.

Question 18

In terms of revenues, public familiarity, and long-term usage, the two basic forms of outdoor advertising are:

Accepted Answer

A)  kiosks and bus benches.
B)  street furniture and wild postings.
C)  handbills and wall art.
D)  painted bulletins and posters.
E)  scoreboards and parking meters.

Question 19

Interior signs, which are fitted into racks inside buses and subway cars, offer several advantages EXCEPT:

Accepted Answer

A)  they can be seen over a relatively long time period.
B)  they are ideal for building high levels of frequency.
C)  they can include cards or tear-off strips.
D)  they generally reach an upscale audience.
E)  they may utilize interactive technology.

Question 20

Perhaps as an effort to avoid regulatory problems associated with outdoor advertising, the revenue generated from shelter posters is often shared with municipal transit companies.

Accepted Answer

A) True 
 B)False

Exam 12: Out-Of-Home Advertising

Outdoor advertising works best when it is used to pursue broad, more general marketing objectives.

Correct AnswerverifiedShow Answer

In terms of revenues, public familiarity, and long-term usage, the two basic forms of outdoor advertising are:

Correct AnswerverifiedShow Answer

The audience for outdoor is called the:

Correct AnswerverifiedShow Answer

Perhaps as an effort to avoid regulatory problems associated with outdoor advertising, the revenue generated from shelter posters is often shared with municipal transit companies.

Correct AnswerverifiedShow Answer

Which of the listed items is NOT an improved creative option for out-of-home advertising?

Correct AnswerverifiedShow Answer

Which is a characteristic of airport displays?

Correct AnswerverifiedShow Answer

Describe benefits that the computer/Internet already delivers to advertisers and media planners in the outdoor industry.

Correct AnswerAnswered by ExamLex AIThe computer and Internet have revolutio...View AnswerShow Answer

Since enactment of the Highway Beautification Act of 1965, the number of outdoor signs has risen from 400,000 to 1.2 million and continues to climb.

Correct AnswerverifiedShow Answer

Outdoor advertising is ideal if an advertiser wants to:

Correct AnswerverifiedShow Answer

Outdoor advertising is rarely used as a stand-alone medium in a more general campaign.

Correct AnswerverifiedShow Answer

For which of the following would TAB NOT audit circulation?

Correct AnswerverifiedShow Answer

List the four major categories of outdoors advertising and give a few examples of each.

Correct AnswerAnswered by ExamLex AIThe four major categories of outdoor adv...View AnswerShow Answer

Messages carried on billboards at no charge to local and national service projects are part of the outdoor industry's commitment to ________.

Correct AnswerverifiedShow Answer

A knowledgeable outdoor designer will know how to choose colors that create contrast in both hue and value.

Correct AnswerverifiedShow Answer

The primary purpose of most posters is to reach:

Correct AnswerverifiedShow Answer

A standard poster pane measures:

Correct AnswerverifiedShow Answer

Whether a bleed or a 30-sheet poster, both use the same frame and are typical highway billboard types people have seen.

Correct AnswerverifiedShow Answer

Interior signs, which are fitted into racks inside buses and subway cars, offer several advantages EXCEPT:

Correct AnswerverifiedShow Answer

The term outdoor advertising has been replaced by which term that reflects greater variety and the larger scope of this industry?

Correct AnswerverifiedShow Answer

Which of the following would NOT be a marketing advantage offered by out-home-advertising?

Correct AnswerverifiedShow Answer

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The computer and Internet have revolutio...
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The four major categories of outdoor adv...
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