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verified
Essay
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Multiple Choice
A) making large samples feasible.
B) showing causality.
C) flexible uncovering of deeper meanings for each respondent .
D) directly measuring what people actually do, not just what they say.
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True/False
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True/False
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Multiple Choice
A) describing a population too large to observe directly.
B) cross-sectional or longitudinal studies.
C) the measurement of attitudes prevalent in a larger population
D) all of these.
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True/False
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True/False
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Multiple Choice
A) ask every question even if the respondent has apparently answered it already.
B) skip questions that the respondent cannot answer and return to them at the end of the interview.
C) react to a question after the respondent has answered to show interest
D) give help on difficult questions.
E) summarize the respondent's answers so that they are more meaningful answers.
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True/False
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verified
Multiple Choice
A) Higher response rates.
B) There is generally a smaller number of "don't knows" and "no answers."
C) There are a smaller number of relevant responses given.
D) Observations can be made.
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True/False
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True/False
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True/False
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Multiple Choice
A) feasibility.
B) representativeness of sample.
C) It is unlikely to be influenced by those with vested interests.
D) Everyone is equally likely to express his or her views.
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Multiple Choice
A) unobtrusiveness.
B) inexpensiveness.
C) Reliable data am readily available.
D) unobtrusiveness and inexpensiveness
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Multiple Choice
A) Cover letters should be avoided so as to save costs and reduce the amount of material the respondent must read.
B) Response rates are considered good only if they exceed 80%.
C) Follow-up mailings are essential.
D) All of these are true about mailed surveys.
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Multiple Choice
A) It is impossible to re-mail only to nonrespondents.
B) The follow-up mailing could go to respondents and nonrespondents.
C) Including a stamped, self-addressed postcard in the original mailing can make it possible to re-mail only to nonrespondents.
D) Two follow-up mailings are the norm.
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