Question 1

Which of the following best describes a giveaway hook?

Accepted Answer

A)  Refers to content written with the intent to be helpful to the target audience.
B)  Refutes some accepted belief.
C)  Is designed to show that the content will entertain.
D)  Promises something for free.
E)  Offers a claim about something of interest.

Question 2

Why are sites that attract heavy traffic valuable?

Accepted Answer

A)  A large number of visitors makes it more likely the sponsor will benefit from a higher rate of conversion.
B)  The more "eyeballs" the site attracts,the more advertising revenue the site can generate.
C)  A large number of visitors makes it more likely the site caters to a niche audience.
D)  A & B only.
E)  All of these.

Question 3

Which process makes it more likely for content on a specific social media platform to be more visible and linkable in online communities?

Accepted Answer

A)  Cultural co-creation.
B)  Linkbaiting.
C)  Social media optimization.
D)  Sockpuppeting.
E)  Three-way linking.

Question 4

Which of the following are multi-phrase search queries?

Accepted Answer

A)  Trackbacks.
B)  Long tail keywords.
C)  Plug-ins.
D)  Linkwheels.
E)  Hooks.

Question 5

The Serta mattress company might create an article entitled '5 Methods to Ensure a Restful Night's Sleep'.This would be an example of which of the following hooks?

Accepted Answer

A)  Resource.
B)  Contrary.
C)  Humor.
D)  Giveaway.
E)  Research.

Question 6

Which of the following best completes the sentence,'______ focuses on earning higher organic search engine rankings whereas ______ focuses on earning organic links to content.'?

Accepted Answer

A)  Search engine optimization,social media optimization.
B)  Social media optimization,search engine optimization.
C)  Firm generated content,social media optimization.
D)  Search engine optimization,user generated content.
E)  None of these.

Question 7

Which of the following aid in the dissemination of content to an audience by providing a digital location for content while also enabling audience participation and sharing?

Accepted Answer

A)  Content marketing sites.
B)  Social publishing sites.
C)  User generated content sites.
D)  Peer to peer sharing platforms.
E)  None of these.

Question 8

Content can also be categorized according to functional orientation,topic breadth,and topic temporality.Content that has a long expiration date is referred to as what?

Accepted Answer

A)  Tactical.
B)  Abstract.
C)  Evergreen.
D)  Terminable.
E)  None of these.

Question 9

Content can also be categorized according to functional orientation,topic breadth,and topic temporality.Content that has an expiration date after which it is not relevant and is often used as filler content is referred to as what?

Accepted Answer

A)  Tactical.
B)  Abstract.
C)  Evergreen.
D)  Terminable.
E)  None of these.

Question 10

Which of the following best describes an editorial message?

Accepted Answer

A)  Expression of an opinion or interpretation along with the factual information.
B)  Paid consumer content.
C)  Planted by organizations to masquerade as original material that an actual consumer posted.
D)  The proliferation of untruths and exaggerations.
E)  A direct request in a marketing message for a specific behavior.

Question 11

Whereas ______ is all about increasing the prominence of a site on search lists using on-site and off-site tactics,______ is a process that makes it more likely for content on a specific,social media platform to be visible and linkable in online communities.

Accepted Answer

A)  Search engine optimization,social media optimization.
B)  Social media optimization,search engine optimization.
C)  Search engine optimization,platform optimization.
D)  Social media optimization,platform optimization.
E)  None of these.

Question 12

What does link juice describe?

Accepted Answer

A)  Link quality.
B)  A site's members.
C)  Link quantity.
D)  A site's content.
E)  A site's brand equity.

Question 13

Which of the following use web properties (i.e. ,links pages) to send one link to the home site and another link to the next property?

Accepted Answer

A)  Trackbacks.
B)  Long tail keywords.
C)  Plug-ins.
D)  Linkwheels.
E)  Hooks.

Question 14

Which of the following would not be a component of an off-site social media optimization tactic?

Accepted Answer

A)  Social news.
B)  RSS feed.
C)  Microblog posts.
D)  Social media press releases.
E)  Social bookmarking.

Question 15

Which of the following best describes a sponsored conversation?

Accepted Answer

A)  Objective and unbiased.
B)  Paid consumer content.
C)  Planted by organizations that masquerades as original material an actual consumer posted.
D)  The proliferation of untruths and exaggerations.
E)  A direct request in a marketing message for a specific behavior.

Question 16

Which of the following best completes the sentence,'People tend to view ______ content as authentic and trustworthy.'?

Accepted Answer

A)  Incentivized.
B)  Sponsored.
C)  Organic.
D)  Original.
E)  None of these.

Question 17

Which of the following completes the sentence,'______ links are ones in which a company pays a search engine to list as part of related search results'?

Accepted Answer

A)  Counterfeit.
B)  Three-way.
C)  Organic.
D)  Dynamic.
E)  Sponsored.

Question 18

Which of the following is true of virtual reality (VR) ?

Accepted Answer

A)  Immersive video is also called 360-degree video.
B)  Immersive video is one of the easiest and least expensive forms of VR to produce.
C)  Publishers like National Geographic & The Economist have incorporated VR into their social media content.
D)  A & B Only.
E)  All of these.

Question 19

A half-page plea in a traditional newspaper to pass environmental legislation or carry out sanctions against governments that permit whaling is clearly which of the following?

Accepted Answer

A)  An editorial message only.
B)  A commercial message only.
C)  Either an editorial message or a commercial message.
D)  Neither an editorial message nor a commercial message.
E)  Both an editorial message and a commercial message.

Question 20

Which of the following terms refers to automated web programs that gather information from sites that ultimately form the search engine's entries?

Accepted Answer

A)  Algorithms.
B)  Web crawlers.
C)  SEOs.
D)  SEMs.
E)  None of these.

Exam 7: Social Publishing

Which of the following is true of virtual reality (VR) ?

Correct AnswerverifiedShow Answer

The Serta mattress company might create an article entitled '5 Methods to Ensure a Restful Night's Sleep'.This would be an example of which of the following hooks?

Correct AnswerverifiedShow Answer

Which of the following completes the sentence,'______ links are ones in which a company pays a search engine to list as part of related search results'?

Correct AnswerverifiedShow Answer

Which of the following best describes a sponsored conversation?

Correct AnswerverifiedShow Answer

Which process makes it more likely for content on a specific social media platform to be more visible and linkable in online communities?

Correct AnswerverifiedShow Answer

Whereas ______ is all about increasing the prominence of a site on search lists using on-site and off-site tactics,______ is a process that makes it more likely for content on a specific,social media platform to be visible and linkable in online communities.

Correct AnswerverifiedShow Answer

Which of the following use web properties (i.e. ,links pages) to send one link to the home site and another link to the next property?

Correct AnswerverifiedShow Answer

Which of the following are multi-phrase search queries?

Correct AnswerverifiedShow Answer

Which of the following aid in the dissemination of content to an audience by providing a digital location for content while also enabling audience participation and sharing?

Correct AnswerverifiedShow Answer

A half-page plea in a traditional newspaper to pass environmental legislation or carry out sanctions against governments that permit whaling is clearly which of the following?

Correct AnswerverifiedShow Answer

Why are sites that attract heavy traffic valuable?

Correct AnswerverifiedShow Answer

Which of the following best completes the sentence,'______ focuses on earning higher organic search engine rankings whereas ______ focuses on earning organic links to content.'?

Correct AnswerverifiedShow Answer

Which of the following would not be a component of an off-site social media optimization tactic?

Correct AnswerverifiedShow Answer

Which of the following best completes the sentence,'People tend to view ______ content as authentic and trustworthy.'?

Correct AnswerverifiedShow Answer

What does link juice describe?

Correct AnswerverifiedShow Answer

Which of the following best describes an editorial message?

Correct AnswerverifiedShow Answer

Which of the following best describes a giveaway hook?

Correct AnswerverifiedShow Answer

Which of the following terms refers to automated web programs that gather information from sites that ultimately form the search engine's entries?

Correct AnswerverifiedShow Answer

Content can also be categorized according to functional orientation,topic breadth,and topic temporality.Content that has an expiration date after which it is not relevant and is often used as filler content is referred to as what?

Correct AnswerverifiedShow Answer

Content can also be categorized according to functional orientation,topic breadth,and topic temporality.Content that has a long expiration date is referred to as what?

Correct AnswerverifiedShow Answer

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Whereas is all about increasing the prominence of a site on search lists using on-site and off-site tactics, is a process that makes it more likely for content on a specific,social media platform to be visible and linkable in online communities.

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Which of the following best completes the sentence,' focuses on earning higher organic search engine rankings whereas focuses on earning organic links to content.'?

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