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In addition to raising funds in a given period of time, what else is required in a Kickstarter project?


A) The project must be available on a global basis since contributors can come from anywhere.
B) Participants must subject themselves to a background check.
C) A specific fundraising goal must be set and met within the time period allowed.
D) They must create a video demonstrating or talking about their project.

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Crowdfunding and crowdsourcing would be considered which of the following strategies?


A) formal fundraising
B) bootstrapping
C) angel funding
D) none of these

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Lorraine offers to give people a percentage of the profits earned from her theater production as a reward for donating $100 to the production's equipment.Kickstarter did not approve her campaign because:


A) it was a theater production and not a product
B) she wanted to offer a financial reward
C) she was asking too much of an investment, given the reward
D) she was asking too little of an investment, given the reward

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Who generally funds the site when crowdsourcing for medical information?


A) patients who want to benefit from future medical treatment
B) the potential medical provider (e.g., pharmaceutical companies)
C) third-party backers
D) no funding is required

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SuLin is setting up a small construction shop and uses his personal credit card to purchase the company's basic equipment.This process is referred to as which of the following:


A) venture capital
B) credit
C) external funding
D) bootstrapping

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What percentage of Kickstarter projects have been successful?


A) 28%
B) 48%
C) 68%
D) 78%

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You would like to raise funds for a foodbank in your local community.Kickstarter would be an excellent source for the initial funds.

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Jose starts a small restaurant.On weekends, he works with his cousin to construct the tables, chairs, and counters that will go into the restaurant.What is the name given to the result of these efforts?


A) labor equity
B) owner labor
C) sweat equity
D) family ownership

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Which of the following crowdfunding sites would be best if raising money for a new invention?


A) Kickstarter
B) Peerbackers
C) Quirky
D) RocketHub

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Why is crowdfunding a growing choice for entrepreneurs?


A) Connecting with people through the Internet demonstrates tech-savviness to later investors
B) Banks and investors are growing more cautious, so crowdfunding is a more viable option.
C) All types of entrepreneurs can receive backing to start their own business.
D) Young investors tend to be more willing to invest.

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In reference to crowdfunding, a backer is best described as:


A) a person who will pay back a loan if you fail to do so
B) people who contribute support in a crowdfunding venture
C) the site on which crowdfunding ventures occur
D) the financial institution that manages the transfer of money

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What was the primary benefit Local Motors gained from outsourcing manufacturing and design?


A) They rapidly increased the number of employees working for the company.
B) They raised money quickly to fund their development.
C) They saved labor costs while improving efficiency.
D) They were able to employ 3D design software.

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Quirky is a site that helps investors raise funds.

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How does equity crowdfunding differ from other types of crowdfunding?


A) Investors are given the opportunity to become company shareholders.
B) Funds are raised from a community of angel and venture capitalists.
C) Funds are provided by the government.
D) Financial institutions are allowed to raise funds on these sites.

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Which of the following is NOT a crowdfunding mistake?


A) setting a realistic funding goal
B) having no, or little, social media presence
C) failure to deliver the product or rewards after the campaign is over
D) choosing the wrong crowdfunding platform

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Which of the following is an advantage of bootstrapping and starting slowly?


A) The business will grow faster without interference from venture capitalists.
B) You are more likely to build a larger customer base due to a slower start.
C) You will not spend personal funds.
D) You will avoid risk.

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Which of the following would be considered an acceptable penny-pinching strategy?


A) hire employees but don't pay them
B) pay yourself a salary
C) attend networking events to get connections
D) give up your day job so that you can focus full time on the business

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One of the problems with the Coolest Cooler was that:


A) the USB charger caused electric shocks to several customers
B) shipping was too expensive for more customers
C) supporters lost faith over delayed production
D) they crowdfunded on multiple sites, betraying community guidelines

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What does the term digital printing mean?


A) a method of using a software-created digital image to directly form the image in a variety of media
B) any use of software to create a 3D image
C) any printing from a software design program
D) a form of printing using small dots to create the image

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It is important to be conservative in setting the financial goal in a crowdfunding campaign.

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