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Social networks are used extensively in the B2B marketplace.

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Types of B2B transactions include


A) strategic sourcing.
B) randomized buying.
C) intermediation.
D) reverse purchasing.

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A vertical portal is an exchange formed and operated by a group of major companies in an industry to provide industry-wide transaction services.

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Direct purchasing from internal marketplaces without the approval of supervisors and without the intervention of a procurement department best defines


A) spot buying.
B) desktop purchasing.
C) maverick buying.
D) renegade purchasing.

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B2B e-commerce refers to transactions between businesses that are conducted electronically over the public Internet only.

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The major B2B service industries include each of the following except


A) travel and hospitality services.
B) financial services.
C) banking and online financing.
D) retail.

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Intermediaries in B2B commerce that broker transactions between buyers and sellers are third-parties that are either virtual or brick-and-mortar.

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True

A characteristic that describes customer loyalty to a site that eventually results in higher revenue best defines


A) retention.
B) acquisition.
C) stickiness.
D) attachment.

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In company-centric marketplaces,the individual company has very little control over who participates in selling or buying transactions.

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Identify five of the seven types of e-procurement.

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E-sourcing,e-tendering,e-rever...

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B2B EC marketplaces that involve one seller selling to many buyers is called an exchange.

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Loss of customer service quality is a potential risk for buyers in B2B exchanges.

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By law,exchanges cannot be owned by a consortium.

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Businesses deal with other businesses for purposes beyond just selling or buying.One example is that of collaborative commerce,which includes communication,design,planning,and information sharing among business partners.

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True

In one-to-many and many-to-one marketplaces,if all selling is done by one company,it is a buy-side market.

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A business strategy that focuses on providing comprehensive quality service to business partners best defines


A) customer relationship management.
B) supplier relationship management.
C) partner relationship management.
D) supply chain management.

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Denver Boards,a B2B manufacturer of snowboard equipment,can reach and target new retail customers in order to grow its online business by


A) hiring an affiliation service to drive traffic to its Web site.
B) reviewing POS data.
C) mining data.
D) advertising in traditional media.

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E-procurement limitations and challenges include each of the following except


A) the technology needs to be updated frequently.
B) the system may be too complex.
C) the cost may be too high.
D) the ease of getting suppliers to cooperate electronically.

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Portals that store data and enable users to navigate and query these data are


A) collaborative portals.
B) information portals.
C) mobile portals.
D) MRO portals.

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Reverse auctions are one method of electronic procurement that is very popular with public organizations where tendering is usually mandatory.

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True

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