Question 1

"Save $50 Doing What's Good For You!" is an example of a ________ hook.

Accepted Answer

A)   resource
B)   contrary
C)   humor
D)   giveaway
E)   research

Question 2

________ content is content that a person feels intrinsically motivated to prepare and share.

Accepted Answer

A)   Counterfeit
B)   Sponsored
C)   Commercial
D)   Incentivize
E)   Organic

Question 3

All of the following are channels in the social publishing zone EXCEPT:

Accepted Answer

A)   blogs.
B)   media sharing sites.
C)   microblogs.
D)   information and news networks.
E)   social networking sites.

Question 4

________ is the unit of value in a social community.

Accepted Answer

A)   A dollar
B)   A friend
C)   Content
D)   Reputation
E)   Identity

Question 5

Gray hat and black hat search engine optimization marketers both engage in questionable and unethical behavior.

Accepted Answer

A) True 
 B)False

Question 6

Information and news networks are examples of social publishing zone channels.

Accepted Answer

A) True 
 B)False

Question 7

A contrary hook:

Accepted Answer

A)   refers to content written with the intent to be helpful to the target audience.
B)   refutes some accepted belief.
C)   is designed to show that the content will entertain.
D)   promises something for free.
E)   offers a claim about something of interest.

Question 8

An article that is written to promote a company's expertise in the field is labeled as a ________ article.

Accepted Answer

A)   counterfeit
B)   branded
C)   organic
D)   dynamic
E)   sponsored

Question 9

"Obese Skunk Cuts Out Bacon Sandwiches" is an example of a ________ hook.

Accepted Answer

A)   resource
B)   contrary
C)   humor
D)   giveaway
E)   research

Question 10

Which of the following types of links are ones that are not paid for but are based on the search engine's model for delivering relevant search results?

Accepted Answer

A)   counterfeit
B)   three-way
C)   organic
D)   dynamic
E)   sponsored

Question 11

"Call right now.Operators are standing by!" is an example of a call to action.

Accepted Answer

A) True 
 B)False

Question 12

The careful crafting of a title that markets the content is known as ________.

Accepted Answer

A)   stuffing
B)   cloaking
C)   indexing
D)   linkbaiting
E)   three-way linking

Question 13

Social news sites and social bookmarking sites uphold the principles of ________: individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material.

Accepted Answer

A)   media democratization
B)   three-way linking
C)   urban legends
D)   search engine optimization
E)   sockpuppeting

Question 14

Which of the following types of content is categorized as original?

Accepted Answer

A)   authority-building content
B)   reposted content
C)   filler content
D)   retweeted content
E)   secondhand content

Question 15

Doritos invited consumers to create advertisements (i.e.,"homemade") to be aired during Super Bowl XLIV.Such is an example of ________ advertising.

Accepted Answer

A)   pillar
B)   editorial
C)   urban
D)   golden
E)   citizen

Question 16

Each of the following is utilized by black hat search engine optimization marketers EXCEPT:

Accepted Answer

A)   keyword stuffing.
B)   cloaking.
C)   link farms.
D)   spamming websites with links.
E)   creating site maps.

Question 17

A counterfeit conversation:

Accepted Answer

A)   is objective and unbiased.
B)   is paid consumer content.
C)   is planted by organizations that masquerades as original material an actual consumer posted.
D)   is the proliferation of untruths and exaggerations.
E)   is a direct request in a marketing message for a specific behavior.

Question 18

A giveaway hook:

Accepted Answer

A)   refers to content written with the intent to be helpful to the target audience.
B)   refutes some accepted belief.
C)   is designed to show that the content will entertain.
D)   promises something for free.
E)   offers a claim about something of interest.

Question 19

Which of the following would NOT be a component of an off-site social media optimization tactic?

Accepted Answer

A)   social news
B)   RSS feed
C)   microblog posts
D)   social media press releases
E)   social bookmarking

Question 20

Reflect on whether or not you believe that gray hat search engine optimization marketers cross the line into unethical territory.

Accepted Answer

The answer should include the ...

Exam 6: Social Publishing

"Obese Skunk Cuts Out Bacon Sandwiches" is an example of a ________ hook.

Correct AnswerverifiedShow Answer

________ content is content that a person feels intrinsically motivated to prepare and share.

Correct AnswerverifiedShow Answer

The careful crafting of a title that markets the content is known as ________.

Correct AnswerverifiedShow Answer

"Save $50 Doing What's Good For You!" is an example of a ________ hook.

Correct AnswerverifiedShow Answer

A giveaway hook:

Correct AnswerverifiedShow Answer

A counterfeit conversation:

Correct AnswerverifiedShow Answer

Which of the following types of content is categorized as original?

Correct AnswerverifiedShow Answer

A contrary hook:

Correct AnswerverifiedShow Answer

Which of the following types of links are ones that are not paid for but are based on the search engine's model for delivering relevant search results?

Correct AnswerverifiedShow Answer

Gray hat and black hat search engine optimization marketers both engage in questionable and unethical behavior.

Correct AnswerverifiedShow Answer

Information and news networks are examples of social publishing zone channels.

Correct AnswerverifiedShow Answer

Reflect on whether or not you believe that gray hat search engine optimization marketers cross the line into unethical territory.

Correct AnswerverifiedThe answer should include the ...View AnswerShow Answer

Doritos invited consumers to create advertisements (i.e.,"homemade") to be aired during Super Bowl XLIV.Such is an example of ________ advertising.

Correct AnswerverifiedShow Answer

An article that is written to promote a company's expertise in the field is labeled as a ________ article.

Correct AnswerverifiedShow Answer

Which of the following would NOT be a component of an off-site social media optimization tactic?

Correct AnswerverifiedShow Answer

"Call right now.Operators are standing by!" is an example of a call to action.

Correct AnswerverifiedShow Answer

All of the following are channels in the social publishing zone EXCEPT:

Correct AnswerverifiedShow Answer

Social news sites and social bookmarking sites uphold the principles of ________: individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material.

Correct AnswerverifiedShow Answer

________ is the unit of value in a social community.

Correct AnswerverifiedShow Answer

Each of the following is utilized by black hat search engine optimization marketers EXCEPT:

Correct AnswerverifiedShow Answer

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The answer should include the ...
View Answer

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