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Exam 7: Revenue Management

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Question 1

Multiple Choice

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Guests receive no complimentary meals when they book their room under the

A) European plan.
B) American plan.
C) all-inclusive plan.
D) modified American plan.

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Question 2

Multiple Choice

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What is the denominator in the formula revenue managers use to calculate GOPAR?

A) ADR
B) Total rooms sold
C) Total operating revenue
D) Total rooms available to be sold

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Question 3

Multiple Choice

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What is the formula revenue managers use to calculate their hotels' RevPAR?

Last night a hotel sold 185 rooms and achieved an ADR of $175.What was the amount of rooms revenue achieved by the hotel last night?

In which type of Internet sales model do hotel guests make a bid that represents the amount they are willing to pay for a hotel room?

A hotel will achieve an 80% Net ADR yield on a reservation supplied by one of its distribution channels.The room was reserved at a room rate of $180 per night.What is the amount of per night reservation generation fees the hotel will pay for this reservation?

A hotel achieved an occupancy rate of 80% this month.This month the hotel's competitive set achieved an occupancy rate of 64%.What is the hotel's occupancy index for this month?

A fade rate will most likely used by a hotel when

What is another term commonly used in the hotel industry to describe revenue management?

Which guest rooms booking method is currently increasing at the fastest rate?

A hotel achieved an ADR index of 140 this month.This month its competitive set achieved an ADR of $210.What was the hotel's ADR for the month?

A hotel revenue manager seeks to keep her room rates 10% above the rates charged by similar hotels in her market area.Which pricing strategy is this revenue manager utilizing?

Who manages a hotel's central reservation system (CRS) ?

A hotel received a room reservation for $200 from one of its distribution channels. The reservation fees to be paid for the reservation are 20%.What will be the Net ADR yield on this reservation?

The number of rooms of all types available for sale by a hotel is known as the hotel's

Typically,a hotel's highest net contribution will be achieved when reservations are booked

Which factor will most affect the daily fluctuation of a hotel's room rates?

What is the term used to identify,in advance,days in which a company's negotiated room rate will NOT be accepted by a hotel?

A hotel achieved a RevPAR index of 80 this month.This month its competitive set achieved a RevPAR of $200.What was the hotel's RevPAR for this month?

Which industry created the global distribution system (GDS) ?