Question 1

According to data in Table 12-1 and Figure 12-2, rights fees for major sports have

Accepted Answer

A)  gone up and down with major economic trends.
B)  increased steadily through 2013.
C)  declined steadily between 2007 and 2013.
D)  remained stable over the past 20 years.

Question 2

Sports coverage in the media generally consists of images and narratives that

Accepted Answer

A)  distort the meaning of sports.
B)  undermine the celebrity status of top athletes.
C)  exaggerate the spectacular create drama.
D)  make team owners and coaches more important than athletes.

Question 3

Like Hollywood films and television soap operas, the sports we see on television are

Accepted Answer

A)  forms of edited fiction.
B)  symbolic constructions.
C)  gender identity rituals.
D)  anti-social influences in society.

Question 4

Tensions between elite athletes and sportswriters has intensified as

Accepted Answer

A)  athletes have discovered that they can write their own stories online.
B)  salary differences between athletes and sportswriters have increased.
C)  journalists have ignored personal information in stories about athletes.
D)  more sportswriters have come from low-income and minority backgrounds.

Question 5

According to data in Figure 12.1, the rights fees for the Olympic Games have

Accepted Answer

A)  declined since 2001 and the associated threats of terrorism.
B)  always been higher for the winter games than the summer games.
C)  been high only when the games are hosted in North America.
D)  increased consistently and dramatically since the 1970s.

Question 6

Research on media audiences shows that

Accepted Answer

A)  men and women who live together often watch sports together.
B)  "football widows" are more common than many people believe.
C)  watching television sports is the primary leisure activity of U.S.adults.
D)  watching sports is disruptive for most married couples.

Question 7

When sport journalists ignore in their coverage the dynamics of living in a white-dominated, white-identified, and white-centered society, they

Accepted Answer

A)  reproduce dominant racial ideology as they claim to be color blind
B)  allow all athletes to escape the influence of race in their sport.
C)  ultimately serve as positive role models in the society as a whole.
D)  help white athletes get along with teammates from diverse racial backgrounds.

Question 8

The author notes that as more people go online for coverage of national and international sports, local newspapers

Accepted Answer

A)  hire sportswriters with national reputations.
B)  focus more coverage on local high school and college teams.
C)  send their reporters to more national and international events.
D)  drop their sport s sections and increase their coverage of politics.

Question 9

When cable and satellite companies (like Comcast and Direct TV)  bundle channels and sell those bundles to consumers, the people who are regular viewers of ESPN

Accepted Answer

A)  pay more than viewers who watch sports on other channels.
B)  subsidize television viewers who don't watch sports.
C)  pay more than their fair share for the television programming they consume.
D)  are subsidized by television viewers who do not watch sports on ESPN.

Question 10

ESPN has developed a unique connection with commercial sports.This is illustrated by the fact that

Accepted Answer

A)  ESPN sponsors more athletes than Nike does.
B)  ESPN has the contract to televise all NFL games through 2025.
C)  25% of all cable channel revenue in the U.S.goes to ESPN.
D)  men spend more time watching ESPN than all other channels combined.

Question 11

The media most dependent on sports are

Accepted Answer

A)  books and magazines.
B)  the Internet and radio.
C)  newspapers and television.
D)  television and film.

Question 12

Tensions between elite athletes and sportswriters exist primarily because

Accepted Answer

A)  there is a lack of trust between them.
B)  journalists are controlled by teams and leagues.
C)  athletes find it difficult to articulate their feelings about sport experiences.
D)  sport management people tell athletes not to talk with journalists.

Question 13

Research shows that color-blind media coverage of sports

Accepted Answer

A)  privileges athletes of color and disadvantages white athletes.
B)  should be the goal of all people in the media.
C)  misses important parts of sport reality and reproduces the status quo.
D)  allows journalists with knowledge about ethnic groups to get ahead.

Question 14

The example of the young Palestinian men in the refugee camp in Israel illustrated that new media can be used in

Accepted Answer

A)  efforts to alter community power structures.
B)  ways that alter the importance of competition in sports.
C)  personally transformative ways.
D)  the process of creating revolution. C

Question 15

The most effective way to reduce subtle forms of racial, ethnic, and national bias in the media coverage of sports is to hire at all levels of media production people who

Accepted Answer

A)  have degrees in communication studies.
B)  see the world in colorblind ways.
C)  come from diverse racial, ethnic, and national backgrounds.
D)  have had experiences in jobs that are unrelated to sport.

Question 16

Studies of the relationship between consuming media sports and the actions of spectators show that

Accepted Answer

A)  the media coverage of sports is organized to encourage people to gamble.
B)  people who watch sports on TV are more obese than other people.
C)  the media have a positive effect on attendance at all sport events.
D)  watching media sports does not influence patterns of sport participation. D

Question 17

The major sociological question about the Internet is whether it will

Accepted Answer

A)  democratize social life or become an exclusive tool for capitalist expansion.
B)  replace all other forms of communications technology.
C)  undermine the productivity rates of workers worldwide.
D)  destroy the travel and tourism business worldwide. A

Question 18

Sociologist Toni Bruce points out that media coverage of women's sports has traditionally

Accepted Answer

A)  given regular attention to nonsport issues..
B)  ignored the husbands and children of heterosexual female athletes.
C)  focused disproportionately on homosexual athletes and their lifestyles.
D)  ignored all aspects of female sexuality.

Question 19

The amount of news space given to the coverage of sports in major city newspapers is

Accepted Answer

A)  less than 5 percent.
B)  about 25 percent.
C)  about 50 percent.
D)  between 50 and 80 percent.

Question 20

A person in the U.S.who watches sports on network television

Accepted Answer

A)  sees sport-related action over 80-percent of their time.
B)  usually watches with the sound turned off.
C)  is more likely to be a baseball fan than a fan of any other sport.
D)  sees and hears commercials during 20-percent of their time.

Exam 12: Sports and the Media: Could They Survive Without Each Other

According to data in Table 12-1 and Figure 12-2, rights fees for major sports have

Correct AnswerverifiedShow Answer

Sports coverage in the media generally consists of images and narratives that

Correct AnswerverifiedShow Answer

Like Hollywood films and television soap operas, the sports we see on television are

Correct AnswerverifiedShow Answer

Tensions between elite athletes and sportswriters has intensified as

Correct AnswerverifiedShow Answer

According to data in Figure 12.1, the rights fees for the Olympic Games have

Correct AnswerverifiedShow Answer

Research on media audiences shows that

Correct AnswerverifiedShow Answer

When sport journalists ignore in their coverage the dynamics of living in a white-dominated, white-identified, and white-centered society, they

Correct AnswerverifiedShow Answer

The author notes that as more people go online for coverage of national and international sports, local newspapers

Correct AnswerverifiedShow Answer

When cable and satellite companies (like Comcast and Direct TV) bundle channels and sell those bundles to consumers, the people who are regular viewers of ESPN

Correct AnswerverifiedShow Answer

ESPN has developed a unique connection with commercial sports.This is illustrated by the fact that

Correct AnswerverifiedShow Answer

The media most dependent on sports are

Correct AnswerverifiedShow Answer

Tensions between elite athletes and sportswriters exist primarily because

Correct AnswerverifiedShow Answer

Research shows that color-blind media coverage of sports

Correct AnswerverifiedShow Answer

The example of the young Palestinian men in the refugee camp in Israel illustrated that new media can be used in

Correct AnswerverifiedC

The most effective way to reduce subtle forms of racial, ethnic, and national bias in the media coverage of sports is to hire at all levels of media production people who

Correct AnswerverifiedShow Answer

Studies of the relationship between consuming media sports and the actions of spectators show that

Correct AnswerverifiedD

The major sociological question about the Internet is whether it will

Correct AnswerverifiedA

Sociologist Toni Bruce points out that media coverage of women's sports has traditionally

Correct AnswerverifiedShow Answer

The amount of news space given to the coverage of sports in major city newspapers is

Correct AnswerverifiedShow Answer

A person in the U.S.who watches sports on network television

Correct AnswerverifiedShow Answer

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C

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D

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