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Exam 19: Pricing Strategies

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Question 101

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A negative cash discount is an attempt by sellers to improve their liquidity positions,reduce their bad-debt losses,and cut collection expenses.

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Question 102

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Aken Laboratories,a chemical manufacturer for laboratory use,exports its products to various countries in South Asia.The company does not alter the prices of its products in these countries.Aken is adopting a _____ pricing strategy.

A) market-differentiated
B) variable
C) standard worldwide
D) dual

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Question 103

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Everyday low pricing is a strategy devoted to continuous low prices as opposed to:

A retailer wants to increase the number of customers shopping in her store.Which of the following has the greatest potential for success?

The global status of an industry will influence a firm's pricing strategies in international markets.

Retailers achieve opening price point by pricing a quality private-label product above those of manufacturer's brands.

Cumulative quantity discounts tend to bind customers to a single supply source.

A(n) _____ involves the use of a high price relative to competitive offerings.

Zone pricing completely eliminates phantom freight.

The price normally quoted to potential buyers before any discounts or allowances are allowed is called the _____ price.

Bots are search programs that hunt the Web for a specific vendor and then print out a list of products and their prices at that source.

In order to recover research and development costs rapidly and earn high initial profits,SenseTV is setting a high price for its plasma TVs.The pricing strategy SenseTV is using is called _____ pricing strategy.

Odd pricing originated as a way to force clerks to make change,thus serving as a cash-control device.

Firms using a competitive pricing strategy try to reduce the emphasis on price competition by matching other firms' prices and concentrating their own marketing efforts on the product,distribution,and promotion elements of the marketing mix.

Since it involves the use of a high price relative to prices of competing products or services,the skimming pricing strategy is sometimes referred to as _____ pricing.

"Buy three shock absorbers and get the fourth free," as advertised by an auto repair shop,is an example of _____ pricing.

A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.

_____ pricing is the pricing strategy of continuously offering low prices rather than relying on short-term price-cutting tactics such as cents-off coupons,rebates,and special sales.

A(n) _____ is a general guideline that reflects marketing objectives and influences specific pricing decisions.

When the list price of a product is discounted by the value of a used product that is turned in at the time of sale,the transaction is called a sale with a trade-in.