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What takes a new approach to middleware by packaging commonly used applications together,reducing the time needed to integrate applications from multiple vendors?


A) Enterprise systems
B) Enterprise application integration
C) Middleware
D) Enterprise application integration middleware

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Collaborative demand planning reduces inventory investments,while improving customer satisfaction.

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Which of the following is not considered a feature in a contact center?


A) Automatic call distribution
B) Interactive voice response
C) Predictive dialing
D) Automatic predictive dialing

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Sales,marketing,and customer service are the primary users of ______ systems.

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A _________ integration takes information entered into a given system and sends it automatically to all upstream systems and processes.

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Back-office operations deal directly with the customer.

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A _________ integration takes information entered into a given system and sends it automatically to all downstream systems and processes.

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Production and materials management ERP components track employee information including payroll,benefits,compensation,and performance assessment and ensure compliance with all laws.

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_________ and materials management is one of the three most common core ERP components.

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Which of the following is where customer service representatives answer customer inquiries and respond to problems through a number of different customer touchpoints?


A) Contact center
B) Web-based self-service
C) Call scripting
D) Website personalization

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Which question below represents a CRM predicting technology question?


A) Why did sales not meet forecasts?
B) What customers are at risk of leaving?
C) What is the total revenue by customer?
D) All of the above

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Which of the following is not one of the three main links in the supply chain?


A) Materials flow from suppliers and their "downstream" suppliers at all levels
B) Transformation of materials into semifinished and finished products - the organization's own production processes
C) Distribution of products to customers and their "downstream" customers at all levels
D) None of the above

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What is the integration of a company's existing management information systems?


A) Backward integration
B) Application integration
C) Data integration
D) Forward integration

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Which question below represents a CRM analyzing technology question?


A) Why did sales not meet forecasts?
B) What customers are at risk of leaving?
C) What is the total revenue by customer?
D) All of the above

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List ____________ compile customer information from a variety of sources and segment the information for different marketing campaigns.

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generators...

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What allows an organization to reduce product development costs?


A) Supply chain event management
B) Selling chain management
C) Collaborative engineering
D) Collaborative demand planning

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A ___________ integration takes information entered into a given system and sends it automatically to all upstream systems and processes.

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McDonald's is _________ selling when it asks their customers if they would like an apple pie with their meal.

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Which of the following operational CRM technologies does the sales department typically use?


A) Campaign management,contact management,opportunity management
B) Sales management,contact management,contact center
C) Sales management,call scripting,opportunity management
D) Sales management,contact management,opportunity management

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What is a current or existing system that will become the base for upgrading or integrating with a new system?


A) Legitimate system
B) Legacy system
C) List generator system
D) All of the above

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