Question 1

An opinion leader is usually wealthier and better educated than the people he or she influences.

Accepted Answer

A) True 
 B)False

Question 2

The economic buyer view of consumers says that individuals will only buy the cheapest goods and services available-regardless of quality.

Accepted Answer

A) True 
 B)False

Question 3

Americans' preoccupation with deodorants is an example of a culturally learned need.

Accepted Answer

A) True 
 B)False

Question 4

Families with teenagers tend to spend more on durables than younger families.

Accepted Answer

A) True 
 B)False

Question 5

By 2010,after taking inflation into account,the median income in the U.S.declined by 7 percent in the previous decade.

Accepted Answer

A) True 
 B)False

Question 6

A consumer who purchases a new computer but encounters frustration with set up and technical support may experience ______.

Accepted Answer

A)   limited problem solving
B)   extensive problem solving
C)   dissonance
D)   evaluation
E)   an information search

Question 7

Both the birthrate and the buying power of ethnic groups in the U.S.are increasing.

Accepted Answer

A) True 
 B)False

Question 8

In the confirmation stage of the adoption process,the adopter continues to rethink the decision and searches for support for the decision.

Accepted Answer

A) True 
 B)False

Question 9

Routinized response behavior ______.

Accepted Answer

A)   is most likely when past purchases of similar products have not satisfied the consumer's needs
B)   is more likely when previous behavior has not yet been reinforced
C)   is most common for purchases where the consumer has much experience in how to meet a need
D)   increases the time required to make a purchase decision
E)   is likely in a new purchase situation

Question 10

The economic-buyer theory assumes that consumers know all the facts and logically compare choices.

Accepted Answer

A) True 
 B)False

Question 11

Discretionary income is defined as ______.

Accepted Answer

A)   total market value of goods and services produced
B)   gross domestic product per capita
C)   income available after taxes
D)   income available before taxes
E)   income available after taxes and necessities

Question 12

Good marketing managers know that ______.

Accepted Answer

A)   marketing strategies can't influence consumer "wants"
B)   marketers can't create internal drives in consumers
C)   it is not that difficult to develop a marketing strategy that gets consumers to do what they don't want to do
D)   None of these alternatives is correct.

Question 13

Selective ______ refers to processes that screen out or modify ideas,messages,and information that conflict with previously learned attitudes and beliefs.

Accepted Answer

A)   exposure
B)   learning
C)   retention
D)   attention
E)   perception

Question 14

The consumer decision process begins when a consumer becomes aware of an unmet need.

Accepted Answer

A) True 
 B)False

Question 15

A divorced dad commuting to work on a major highway notices a billboard for McDonald's any-size $1 soft drink.This billboard is an example of a(n) ______.

Accepted Answer

A)   reinforcement
B)   response
C)   drive
D)   cue
E)   attitude

Question 16

Which of the following examples illustrates social media amplifying the voice of opinion leaders?

Accepted Answer

A)   An e-commerce site providing attractive offers to its regular customers
B)   A retail store announcing a sweepstake on its company website
C)   A seasoned tourist posting a long, detailed positive review at Hotels.com
D)   A podcast that receives thousand views and hits
E)   A brand sending a message about Twitter to its followers

Question 17

The Cleveland Water Department promotes its safe water with a catchy tagline,"The label says Fiji because it's not bottled in Cleveland." Here,the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Accepted Answer

A)   Physiological
B)   Social
C)   Safety
D)   Personal

Question 18

The adoption process refers to the steps individuals go through on the way to accepting or rejecting a new idea.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following dimensions affects family spending?

Accepted Answer

A)   Income
B)   Age of children
C)   Age of the couple
D)   Marital status
E)   All of these dimensions affect family spending.

Question 20

Attitudes are very good predictors of intention to buy.

Accepted Answer

A) True 
 B)False

Exam 7: Final Consumers and Their Buying Behavior

The Cleveland Water Department promotes its safe water with a catchy tagline,"The label says Fiji because it's not bottled in Cleveland." Here,the Cleveland Water Department's marketing effort focuses on satisfying what level in the hierarchy of needs?

Correct AnswerverifiedShow Answer

The adoption process refers to the steps individuals go through on the way to accepting or rejecting a new idea.

Correct AnswerverifiedShow Answer

Which of the following examples illustrates social media amplifying the voice of opinion leaders?

Correct AnswerverifiedShow Answer

Attitudes are very good predictors of intention to buy.

Correct AnswerverifiedShow Answer

By 2010,after taking inflation into account,the median income in the U.S.declined by 7 percent in the previous decade.

Correct AnswerverifiedShow Answer

Good marketing managers know that ______.

Correct AnswerverifiedShow Answer

Selective ______ refers to processes that screen out or modify ideas,messages,and information that conflict with previously learned attitudes and beliefs.

Correct AnswerverifiedShow Answer

The economic buyer view of consumers says that individuals will only buy the cheapest goods and services available-regardless of quality.

Correct AnswerverifiedShow Answer

Which of the following dimensions affects family spending?

Correct AnswerverifiedShow Answer

A consumer who purchases a new computer but encounters frustration with set up and technical support may experience ______.

Correct AnswerverifiedShow Answer

An opinion leader is usually wealthier and better educated than the people he or she influences.

Correct AnswerverifiedShow Answer

In the confirmation stage of the adoption process,the adopter continues to rethink the decision and searches for support for the decision.

Correct AnswerverifiedShow Answer

A divorced dad commuting to work on a major highway notices a billboard for McDonald's any-size $1 soft drink.This billboard is an example of a(n) ______.

Correct AnswerverifiedShow Answer

The economic-buyer theory assumes that consumers know all the facts and logically compare choices.

Correct AnswerverifiedShow Answer

Discretionary income is defined as ______.

Correct AnswerverifiedShow Answer

Americans' preoccupation with deodorants is an example of a culturally learned need.

Correct AnswerverifiedShow Answer

Routinized response behavior ______.

Correct AnswerverifiedShow Answer

Both the birthrate and the buying power of ethnic groups in the U.S.are increasing.

Correct AnswerverifiedShow Answer

Families with teenagers tend to spend more on durables than younger families.

Correct AnswerverifiedShow Answer

The consumer decision process begins when a consumer becomes aware of an unmet need.

Correct AnswerverifiedShow Answer

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